Mediacom is B&T’s agency of the year
Mediacom boss Toby Jenner
Mediacom has been named Agency of the Year as well as Media Agency of the Year at this year’s B&T Awards.
The GroupM agency was awarded the top honour based on its performance in turning round MediaCom’s fortunes in 2011, led by chief executive Toby Jenner and chief operating officer Mark Pejic.
On the Media Agency of the Year, one judge said: “It was the Titanic and Jenner has refloated it, steered it and got it steaming.”
In the other main categories, The Monkeys was named Advertising Agency of the Year.
One Green Bean was named PR Agency of the Year. Visual Jazz won for Interactive Agency of the Year and Play Communications won Experiential Agency of the Year as well as Specialist Agency of the Year and Employer of the Year.
The full list of winners and finalists:
B&T Agency of the Year
MediaCom
Advertising Agency of the Year
The Monkeys
Highly Commended
Whybin\TBWA\Tequila
Finalists
Clemenger BBDO
Host
Leo Burnett
Media Agency of the Year
MediaCom
Highly Commended
Ikon Communications
Finalists
OMD
Starcom
Interactive Agency of the Year
Visual Jazz
Highly Commended
Deepened
Finalists
DDB Group/Tribal DDB Sydney
George Patterson Y&R Melbourne
Soap
PR Agency of the Year
One Green Bean
Finalists
Liquid Ideas
Mango
Professional Public Relations
Pulse Communications
Employer of the Year
Play Communications
Finalists
Clemenger BBDO Melbourne
Mediacom
Soap
Visual Jazz
DM Agency of the Year
Lavender
Finalists
BMF
Clemenger Proximity Australia
Wunderman
NSW Agency of the Year
Leo Burnett Sydney
Finalists
Clemenger BBDO Sydney
DDB Sydney
M&C Saatchi
The Monkeys
Whybin\TBWA\Tequila
Victorian Agency of the Year
Clemenger BBDO Proximity Melbourne
Finalists
CumminsRoss
DDB Melbourne
Leo Burnett Melbourne
Queensland Agency of the Year
George Patterson Y&R
Finalists
BCM
Junior
WA/SA Agency of the Year
The Brand Agency
Finalists
303 Perth
Clemenger BBDO Adelaide
KWP!
Marketforce
OMD WA
Specialist Agency of the Year
Play Communications
Finalists
e2
Hulsbosch
Interbrand
Naked Communications
Emerging Agency of the Year
Integer
Highly Commended
CumminsRoss
Finalists
BD Network
JayGray
M&C Saatchi Sport & Entertainment
Promotional Marketing Agency of the Year
Apollo Marketing Group
Finalists
2Fish Brand Experience Creators
Below The Line
Integer
Tribe
Experiential Agency of the Year
Play Communications
Finalists
2Fish Brand Experience Creators
e2
Maverick
Urban
Young Achiever of the Year
Chris Maloney, HSBC
Finalists
Deshan Kumar, Carsales.com.au
Jacquie Pierson, OMD
Damon Porter, BMF
Jessica White, Fairfax Media
Marketing Team of the Year
Sydney Opera House
Finalists
Bundaberg Rum
GE Capital
IAG Direct Insurance
NAB
Digital Services Company of the Year
The Video Network
Highly Commended
Adconion Media Group
Finalists
Atomic Search
BlueArc
Switched on Media
Media Sales Team of the Year
Adshel
Highly Commended
Fairfax Media
Finalists
Adconion Media Group
Big Mobile Group
MediaMotive
Media Brand of the Year
SMG Red
Highly Commended
Multi Channel Network
Finalists
Adshel
Carsales.com.au
Torch Media
Best Advertising Campaign
The Monkeys, Sydney Opera House, ‘The Ship Song Project’
Finalists
BMF, Meat & Livestock Australia, ‘Diplambatic Mission’
Colenso BBDO, Mountain Dew, ‘Skate Pinball’
Leo Burnett Sydney, Bundaberg Rum, ‘Top Shelf Thinking’
Whybin\TBWA\Tequila, NRMA, ‘My Car is Your Car’
Best Media Campaign
OMD, 5Gum, ‘5X Mutant Gum’
Finalists
MEC, Call of Duty, ‘Black Ops: Remixed’
UM, Meat & Livestock Australia, ‘Spring Lamb: Dedicated Follower of Fashion’
UM, Microsoft, ‘Marry Me Microsoft’
ZenithOptimedia, NAB, ‘Break Up’
Best Digital Campaign
Soap Creative, Mamco Bandai/Microsoft, ‘World’s biggest Pac-Man’
Finalists
Colenso BBDO, Pedigree, ‘Doggelganger’
Droga5, Cascade, ‘Brewed by feel’
Leo Burnett Sydney, Australian Census, ‘Spotlight’
Best PR Campaign
Naked Communications, TAC, ‘SpeedKills’
Finalists
Maverick PR, NRMA, ‘Seeing Red on Roads’
One Green Bean, IKEA, ‘Hundstol’
One Green Bean, Volley, ‘Search for Australia’s Well Worn Volleys’
The Hallway, Servcorp, ‘The World’s Smallest Multinational’
Best Use of Sponsorship
M&C Saatchi Sport & Entertainment, Pepsi, ‘Pepsi Max Crew’
Finalists
Octagon, King Gee & V8 Supercars, ‘The Kings of Crews’
The Age, ‘Run Melbourne’
Tribe, Schweppes – Solo, ‘Beat Bear Grylls’
Is this the first time a media specialist has won agency of the year? Congrats to Toby and his team. Or more appropriately: “Get in my son”
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No, Ikon won it in 2007.
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OMD took out overall agency of the year in 2009 ie Media Agency of the Year, Employer of the Year and Agency of the Decade.
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OMD took out Grand Prix Agency of the Year in 2009 by winning Employer of the Year, Media Agency of the Year and Media Agency of the Decade.
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Fair enough. No big deal then.
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