Nine Radio’s 3AW has delivered an extraordinary 16.7% audience share in the fifth GfK Radio 360 survey, as breakfast duo Ross Stevenson and Russel Howcroft continue to reach more than double the listeners of any other Melbourne station.
The same is true of 3AW Mornings with Neil Mitchell, who gained 3% to a 20.1% share, amidst speculation he won’t continue his show beyond this year.
3AW led with 16.7% overall share, up 2.1 percentage points from survey four – the largest market increase, and its highest overall share this year to date.
3AW leads the Melbourne market in overall share, breakfast and drive
SmoothFM took second place in overall share at 9.9%, followed by GoldFM at 9.6%, the latter having experienced a 1.2% drop. FoxFM was close at 9.4% overall share, while Nova and KIISFM sat at 7.5% and 7.4% respectively.
Nine Radio’s head of content, Greg Byrnes, said: “It’s another strong result for our live and local content with clear number one stations in Sydney and Melbourne and audience gains across the network.
“The 3AW result is extraordinary given the team has managed to create a new high in audience numbers,” he said.
In breakfast, 3AW’s Russel and Ross sit at 22.3% share, after a huge increase of 3.1 percentage points.
Elsewhere, FoxFM’s Fifi, Fev and Nick took second place at 9.4%, despite a 0.2 percentage point drop. GoldFM experienced a 1.4 percentage point loss, now sitting at 8.4% share.
Survey five [click to enlarge]
GoldFM has shaken things up in the battle for second spot, with a 1% increase for Dave ‘Higgo’ Higgins to take second with a 10.7% share.
Nova’s Ricki-Lee, Tim and Joel sit in third at 10.5%, followed by FoxFM’s Carrie and Tommy at 9.8%.
ABC Melbourne had the largest move in drive, increasing 1.3 percentage points to 6.7% share.
In the latest Radio 360 streaming figures for breakfast:
- 3AW: 28.0%
- ABC Melbourne: 16.5%
- GoldFM: 6.5%
- SmoothFM: 5.9%
- FoxFM: 5.9%
- Triple M: 5.5%
- KIIS: 3.8%
- Nova: 3.7%
And overall, the streaming share in survey five was:
- 3AW: 23.2%
- ABC Melbourne: 10.0%
- GoldFM: 8.4%
- SmoothFM: 8.1%
- Triple M: 6.7%
- FoxFM: 5.6%
- KIIS: 4.0%
- Nova: 3.9%
The survey referred to the period of 21 May to 24 June, and 9 July to 12 August.