Mercedes tells paparazzi to ‘eat dust’ in high speed chase commercial
Mercedes-Benz has launched a new commercial which tells the paparazzi to “eat dust” as it promotes its new X-Class V6 model.
The ad, which was created by The Royals, features paparazzi chasing the X-Class V6 model and struggling to keep up with the powerful car.
Throughout the ad, paparazzi are seen pursuing the car on motorbikes, in helicopters, while running, canoeing, and resorting to camouflage tactics.
Diane Tarr, managing director at Mercedes-Benz Vans Australia and New Zealand, said in a statement: “This is the third vehicle launch for Mercedes-Benz Vans in less than a year, and the energy of this spot is a reflection of the exciting 12 months we’ve had.
“As a German automotive brand launching a new ute into one of the world’s largest ute markets, it was extremely important that we created a campaign that launches the X-Class V6 into the Australian and New Zealand markets with immense pace and power, showcasing how well it can tackle our local terrain while turning heads at the same time.”
The ad will be airing on television, in cinemas, outdoor, print and radio.
Andy Jones, creative director at The Royals, added: “The X-Class V6 is an awesome vehicle, so we were excited when Mercedes-Benz Vans came to us to bring a local campaign to life.
“Bringing some sophisticated style to the blokey 4×4 ute category was a lot of fun, and we couldn’t have done it without the teams at Mercedes-Benz Vans and The Sweetshop.”
Credits:
- Client: Mercedes-Benz Vans Australia & New Zealand
Managing Director: Diane Tarr
Head of Product Management & Marketing: Sabine Wagner
Senior Marketing Specialist: Michelle Reddington
Senior Marketing Specialist NZ: Kirsty McHugh - Agency: The Royals
Executive Creative Director: Nick Cummins
Managing Partner: Andrew Siwka
Creative Director: Andy Jones
Senior Broadcast Producer: Brenton Matulick
Senior Planner: Heleen Hidskes
Group Account Director: Clara Tang
Account Director: Jade Mittermair - Production house: The Sweetshop
Director: Noah Marshall
Producer: Llew Griffiths/Allison Lockwood
Executive Producer: Edward Pontifex
Managing Partner: Wilf Sweetland
DOP: Germain McMicking
Art Director: Jen Waters
Editor: Tim Mauger, The Editors
Colourist: Tom Poole, Company 3
Post Production: The Editors, Melbourne
Sound: Risk Sound
Casting Director: Allison Meadows, Mullinars Casting
Music: Level Two Music
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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ASB ban for dangerous driving to follow in 3…2…1…
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Didn’t Ford just get pulled up for their Raptor ad as the car was seen getting air?
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Is being chased by paparazzi a great storyline?
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Toughen up Princess and wipe that Merc off your face…
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A Mercedes being chased by paparazzi? What could possibly go wrong?
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Daily Express readers in the UK would be outraged. 😉
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But, it’s a Nissan Navara
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Too soon, people. Too soon.
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