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July 26, 2017 | Doltone House, Jones Bay Wharf – The Loft

2017-07-26 10:00:00 2017-07-26 14:00:00 Australia/Sydney Mobile Marketing Masterclass Sydney Carly Pollifrone carly@mumbrella.com.au

Fad or Fact? Explore what’s working in mobile marketing in a practical and informative format

Mobile is the first channel in the history of media where consumers are significantly ahead of brands in terms of adoption and usage. Returning in 2017, Mumbrella’s Mobile Marketing Masterclass will prove that mobile has ‘come of age’. We will explore where mobile has evolved in beacons, app strategy, mobile measurement and more. Best practice examples and insights will provide the audience with actionable outcomes for their businesses. This masterclass is aimed at brands, agencies and anyone who has digital in their role.

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Program

10:00am
Registration and arrival tea and coffee
10:30am
Welcome Address – Rob Marston, Airwave
10:40am
Creating, Building and Maintaining a Mobile Brand Utilising Mobile Marketing
11:20am
Future of Apps: 270 Billion Reasons for Marketers to get Involved
12:00pm
Beacons: The Key to Proximity Marketing
12:40pm
Lunch
1:15pm
Metrics Panel Discussion

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Rob Marston.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Carly Pollifrone.

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