Monster Glass among Australia’s fastest-growing creators in October
An eclectic mix of Australian creators topped October’s fastest-growing rankings, with TikTok account Monster Glass being a noticeable standout.
The announcement:
An eclectic mix of creators have dominated the rankings of Australia’s fastest growing creators in October with a TikTok account Monster Glass (45k followers) among the fastest growing accounts. The account which is dedicated to Monster drinks has garnered up to 3.4m viewers on some of its TikToks in the past month.
Other creators to see significant lifts in their online followings include David The Medium who, according to Fabulate, was among the fastest-growing creators in Australia on both TikTok (75k followers) and Instagram (175k followers). The Instagram account for the world’s largest short form film festival, Tropfest has also steadily built its online following (50.4k followers) in the past month following September’s announcement that it would return in 2026.
“October’s top creators are such a great reminder of how diverse the Aussie creator landscape really is,” said Lucy Ronald, head of strategy and talent at Fabulate. “When a page dedicated purely to Monster drinks racks up millions of views, it shows the power of niche communities – and how even the simplest ideas can take off when they tap into the right audience. For brands, that’s the sweet spot – partnering with creators who know how to turn small moments into big impact.”
“Creators like David the Medium and even cultural icons like Tropfest show how audiences are increasingly using TikTok and Instagram as their go-to for entertainment and connection. It’s where people go to discover, unwind, and feel part of something – whether that’s spirituality, storytelling, or nostalgia.”
Over on YouTube, Desi Johnson, who is currently training to qualify for the 2026 Winter Olympics in Milan as a bobsledder, continues to build her YouTube following (148k followers) having been one of the fastest creators in Australia consistently for the last few months with many of her shorts videos garnering millions of views. Fishing creator Paul Burt is also building a strong following on YouTube with his channel now passing the 90,000 follower mark.
“What’s always fascinating is how differently each platform behaves,” Ronald added. “On YouTube, audiences are gravitating toward creators like Desi Johnson and Paul Burt – people who share their real lives, passions, and pursuits. It’s that authenticity that keeps people coming back.”
Source: Storydisco
