Mrs Mac’s intriguing campaign
Now here’s an interesting campaign for Mrs Mac’s pies – interesting for a couple of reasons.
First the ad, which has already clocked up nearly half a million views since being uploaded a week ago.
The ad is from Perth’s Marketforce. If you watch it to the end, regardless of the sexism, I think you’ll understand why it’s picked up the views.
But there’s more to the campaign. There’s also an interesting online competition to go with it – an endurance challenge to 100 finalists to stay visible on their webcams.
Two interesting ideas in one campaign is a couple more than many manage.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
I’m not trying to be deliberately provocative, but why exactly is this ad sexist?
User ID not verified.
The TVC was hilarious! And I don’t know that it’s sexist, as long as it would work with a male model in the same spot then it ain’t sexist – and I actually think that idea would still work either way! Brilliant!
Don’t know about the competition promo, though – I don’t like that the voice over is male…
User ID not verified.
Gezza an ad is sexist the minute someone is offended by it – and it can never go back to being un-sexist. Sort of like a rape allegation makes someone a rapist until the end of time.
User ID not verified.
Wise words indeed
User ID not verified.
That VO sounds like a mash between Alan Jones and Ray Hadley – with overtones of Bert Newton!
User ID not verified.
Love the ad idea. Simple and smart but the competition promo is just annoying. The voice over is horrible and just reeks of cheap, loud selling.
User ID not verified.
Dibbs
User ID not verified.
So the longer you last the crustier you get? Mmmm suddenly feel like a Pie …
User ID not verified.
Looks strangely familiar http://www.unrulymedia.com/cas.....-game.html
User ID not verified.
Erm – where’s the sexism? Did you mean sexy-ism?
User ID not verified.
Pretty gross.
User ID not verified.
BRILLIANT! Shame such nauseating wowserism exists in the Eastern States.
User ID not verified.
Funny. If you’re offended by this you’re not in the target demo.
User ID not verified.
Bahahaha! Top marks love it!
User ID not verified.
The idea’s spot on and a lot of fun – no argument there – but I think the cactus penis, the take-me-from-behind poses and massive money shot all over the car masquerading as soap suds are pretty unnecessary porn references, no matter how nicely filmed or tongue-in-cheek, and are thus what earn it Tim’s ‘sexist’ reference. Nauseating wowserism or soft porn … one man’s (or woman’s) meat is another man (or woman’s) poison.
User ID not verified.
I know a bloke that loves cougars…he’ll love this ad!
User ID not verified.