Mrs Mac’s intriguing campaign

Now here’s an interesting campaign for Mrs Mac’s pies – interesting for a couple of reasons.

First the ad, which has already clocked up nearly half a million views since being uploaded a week ago.

The ad is from Perth’s Marketforce. If you watch it to the end, regardless of the sexism, I think you’ll understand why it’s picked up the views.

But there’s more to the campaign. There’s also an interesting online competition to go with it – an endurance challenge to 100 finalists to stay visible on their webcams.

Two interesting ideas in one campaign is a couple more than many manage.

Tim Burrowes



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