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November 3, 2017 | Powerhouse Museum

Headline Sponsor:

Where ideas are injected into
marketing science

​Mumbrella ​MSIX​ is​ the only conference in Australia that brings together the emerging worlds of marketing sciences with the traditional power of creativity and intuition​.​ The day brought together the best emerging ideas in​ the worlds of marketing science, behavioural economics, ​artificial intelligence and data science, along with new approaches to innovation and creative development.​ You heard from nerds, academics, business owners, chief marketing officers, visionaries and the occasional regular person as they all come together to exchange ideas within the ​intriguing world of marketing sciences. It’s a conference for everyone within research, marketing, media, advertising, data and communications and for those of us who want to take a bit more of an evidence-based approach and be better and more effective at what we do.

FEATURED IN 2017

Professor Byron Sharp

Director, Ehrenberg-Bass Institute for Marketing Science

Keynote: What’s Wrong With Marketing Today – And Who’s Getting it Right?

The War on Waste: Getting People Interested in Rubbish

Craig Reucassel

Comedian, Presenter, Waste Warrior

Dr Amantha Imber

Founder, Inventium

The Science Behind Getting Innovation Right

Program

8:30am
Welcome Address – Adam Ferrier
9:00am
Keynote: What’s Wrong With Marketing Today – And Who’s Getting it Right?
9:45am
Stump Byron: A Q&A
10:00am
Digital DNA, Science and Segmentation
10:30am
It Ain’t Over til The Big Data Sings: When Data Does More Than Just Describe Things
11:05am
Morning Tea
11:25am
Using Neuroscience for Effective Creativity
12:10pm
The Science Behind Getting Innovation Right
12:45pm
The Science of Music, Love and Marketing
1:20pm
15 Minutes of Empathy
1:35pm
Lunch & MSIX Awards Presentation
2:40pm
Interactive Sessions: Select 3 from the below
Interactive Session 1
When the Robots Take Over, Will They Too Use Data to Meddle With Our Subconscious?
Interactive Session 2
Chatbots, Voice and AI: How to Get It Wrong (and Right)
Interactive Session 3
How to Work With and Not Against Our Animal Nature to Achieve Behaviour Change
Interactive Session 4
So Here’s Why Your Creative Department is Still Predominantly All Male
4:00pm
Afternoon Tea
4:20pm
Making Data Human
4:50pm
The War on Waste: Getting People Interested in Rubbish
5:40pm
Close & Networking Drinks Reception

Headline Sponsor

Sponsors

Supporters

Best conference I've attended in years. Excellent content. Not one dud speaker. 10 out of 10.

The overall breadth of topics was really refreshing, and the short afternoon sessions were fantastic.

A very interesting mix of marketing science perspectives to help focus on current marketing better practices.

About

About
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CONTACT

FOR CONTENT ENQUIRIES

Contact the conference curator,
Adam Ferrier.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the head of events,
Nicole McKay.

EMAIL