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November 9, 2018 | The Powerhouse Museum, Sydney

Book by September 26 to save

Marketing science inspiration
for all marketers

Mumbrella ​MSIX​ is​ the only conference in Australia that brings together the emerging worlds of marketing sciences and the power of creativity. It’s an event that will equip any marketer with the skills to make data-driven decisions, better understand consumer behaviour and drive business results. Hear some of the best ideas in​ the worlds of marketing science and behavioural economics along with new approaches like blockchain, AI and computer learning. You’ll hear from nerds, academics, business owners, chief marketing officers, visionaries and the occasional regular person as they all come together to exchange ideas within the ​intriguing world of marketing sciences.

FEATURING FOR 2018

Advertising Pre-Testing – Should I, and if so, How?

Professor Rachel Kennedy

Director, Product Development, Ehrenberg-Bass Institute for Marketing Science

Laura Aldington

CEO, Host/Havas

Blockchain Beyond Bitcoin

Julian Cress

Executive Producer, THE BLOCK - Nine Network Australia

Daren Poole

Global Head of Creative, Insights Division, Kantar Millward Brown

The MSIX program so far

The Client was Right: Make the Logo Bigger
Renovating the Ratings
The Need For Feed: How To Use Your Data To Grow A Loyal Audience
The Elegance of the Palau Pledge: Minimal Actions for Maximum Impact
An Overview on What the Science Tells Us About Advertising Pre-Testing
Advertising Pre-Testing – Should I, and if so, How?
Wisdom Within the Crowd – Your Turn to Take the Stage
Blockchain Beyond Bitcoin

Get Involved

If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella MSIX call for session proposals is currently open.

How to Put Forward a Session Proposal
SUBMIT YOUR PROPOSAL

Best conference I've attended in years. Excellent content. Not one dud speaker. 10 out of 10.

I thought the mix of speakers was great, I really appreciated the mix of disciplines and angles on marketing science... the overall breadth of topics was really refreshing, and the short afternoon sessions were fantastic.

What I loved about the MSIX conference was the feeling that there is still so much to discover. As we gain access to more data and get better at determining and applying its value, we have the opportunity to forge the future of what marketing science looks like.

EARLYBIRD TICKETS

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Become a sponsor

Mumbrella MSIX brings together a wide breadth of marketers involved in communications, data, innovation and more. The event offers companies the chance to get their branding in front of key decision makers across marketing departments. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsorship Enquiries

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CONTACT

FOR CONTENT ENQUIRIES

Contact the conference curator,
Adam Ferrier.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the event manager,
Liz Baldwin.

EMAIL