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February 20, 2020 | The Powerhouse Museum, Sydney

FINAL WEEKS TO BOOK YOUR TICKETS

MSIX a conference dedicated to the only correct way to do marketing

Did you know there’s a right way to do marketing? It’s called evidence-based marketing and its the foundation for marketing sciences. There’s only one conference dedicated to the right way to do marketing (and advertising and media and creativity) in Australia – and it’s called Marketing Sciences Ideas Xchange. Now in its 6th year this is a conference to not miss. MSIX explores the intersection of marketing, behavioural science, creativity, and everything in between. The day interrogates the state of the market around us through an unflinching, evidence-based lens.

With speakers from a diverse range of industries, this is a conference for everyone within research, marketing, media, advertising, data and communications who have an appetite to do marketing the right way.

This year’s conference will cover the key areas of data science and its complicated relationship with causality, the rise of the social experiment as mass entertainment and an exploration of why the ad industry is so reticent to change its approach to finding ‘the big idea’. Be there and be square.

FEATURING

How Transhumanism and Artificial Intelligence are Changing How We Acquire Users

Alyse Sue

Software Engineer & Advisory Board, PALO & SingularityU Australia

Dr Juliette Tobias-Webb

Behavioural Scientist

Why We Continue to Play Games: Game Design Elements and Better Behavioural Outcomes

How Brands Can Win, According To My Therapist

Dan Monheit

Co-Founder & Strategy Director, Hardhat

CHECK OUT THE FULL PROGRAM

8:00am
Arrival & Registration
8:45am
Byron Sharp, Peter Field, Mark Ritson. What Do They All Have In Common?
9:25am
Data Science is Sexy: But it’s a long Way from Science
10:00am
Sponsored Session TBA
10:40am
Morning Tea
11:10am
STREAM ONE
Never Call an Ex-Con Champ
STREAM TWO
How Brands Can Win, According To My Therapist
STREAM THREE
Predicting ROI on Marketing Spend & Tactics
11:45am
STREAM ONE
How to Avoid the Big Idea Lottery
STREAM TWO
How Transhumanism and Artificial Intelligence are Changing How We Acquire Users
STREAM THREE
The AI of Art and Creativity
12:15pm
Lunch
1:15pm
The Unknown Bonus Effect of Advertising Creativity
1:45pm
Why We Continue to Play Games: Game Design Elements and Better Behavioural Outcomes
2:15pm
Behavioural Insights: Just Low Hanging Fruit?
2:50pm
Afternoon Tea
3:20pm
Afternoon Tea Workshop
3:50pm
Building a Marketing Science Led Culture
4:25pm
What I Learned from Gruen
5:10pm
Closing Remarks
5:30pm
Networking Drinks Reception

Best conference I've attended in years. Excellent content. Not one dud speaker. 10 out of 10.

I thought the mix of speakers was great, I really appreciated the mix of disciplines and angles on marketing science... the overall breadth of topics was really refreshing, and the short afternoon sessions were fantastic.

What I loved about the MSIX conference was the feeling that there is still so much to discover. As we gain access to more data and get better at determining and applying its value, we have the opportunity to forge the future of what marketing science looks like.

LOCK IN YOUR TICKETS IN FOR NEXT MONTH

You only have until February 20 to book your tickets. Secure your front row seats today and pay less.

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Become a sponsor this year

Mumbrella MSIX brings together a wide breadth of marketers involved in communications, data, innovation and more. The event offers companies the chance to get their branding in front of key decision makers across marketing departments. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Supporters

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CONTACT

FOR CONTENT ENQUIRIES

Contact consumer psychologist,
Adam Ferrier.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact head of events,
Carly Pollifrone.

EMAIL