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November 9, 2018 | The Powerhouse Museum, Sydney

 

(Returning November 2019)

Headline Sponsor

Marketing science inspiration
for all marketers

Mumbrella MSIX is over for another year. 2018 saw a fascinating day filled with key ideas, insights and just a little bit of controversy around the intriguing world of marketing science. Delegates heard from worldwide leadersspeak on topics surrounding behavioural economics, advertising pre-testing and new approaches like blockchain, AI and computer learning. Key speaker highlights were Ted Horton on priming people with your brand, Wiemer Snijders presenting findings from his book Eat Your Greens, and Professor Rachel Kennedy from Ehrenberg-Bass Institute on the science of advertising pre-testing. The conference has become an essential learning and networking event that will equip any marketer with the skills needed to make data-driven decisions, better understand consumer behaviour and drive business results with marketing science.

FEATURED IN 2018

Ted Horton

Big Red

10 Ted Minutes: What Science has Taught Me

Viralogy: The Science of Viral Marketing

Wiemer Snijders

Partner, The Commercial Works & Marketing Sciences Author

Professor Rachel Kennedy

Director, Product Development, Ehrenberg-Bass Institute for Marketing Science

The Client was Right: Make the Logo Bigger

Arron Child

Head of Neuromarketing, finder.com.au

Professor Karen Nelson-Field PhD

Industry Professor of Media Innovation, University of Adelaide & Executive Director, Centre for Amplified Intelligence

VIEW ALL SPEAKERS

2018 MSIX PROGRAM

8:15am
Registration & Arrival Tea and Coffee
8:45am
Welcome Address – Adam Ferrier
9:05am
The Client was Right: Make the Logo Bigger
9:45am
The Elegance of the Palau Pledge: Minimal Actions for Maximum Impact
10:15am
Renovating the Ratings: Creating Behaviour Change via Reality TV
10:45am
Morning Tea
11:00am
9Powered Insight Study – Love is a (New) Battlefield
11:45am
An Overview on What the Science Tells Us About Advertising Pre-Testing
12:05pm
Advertising Pre-Testing – Should I, and if so, How?
12:45pm
Putting the Neuro in Marketing
1:15pm
Lunch
2:15pm
10 Ted Minutes: What Science has Taught Me
2:25pm
The Marketing Science Future
2:25pm
Viralogy: The Science of Viral Marketing
2:45pm
Blockchain Beyond Bitcoin
3:05pm
The Need For Feed: How To Use Your Data To Grow A Loyal Audience
3:25pm
Q&A with the Marketing Science Future Panel
3:45pm
Afternoon Tea
4:00pm
Where’s the Signal in Digital?
4:30pm
The Seven Big Ideas From Marketing Sciences Every Marketer Should Know
5:20pm
Close & Networking Drinks Reception

Best conference I've attended in years. Excellent content. Not one dud speaker. 10 out of 10.

I thought the mix of speakers was great, I really appreciated the mix of disciplines and angles on marketing science... the overall breadth of topics was really refreshing, and the short afternoon sessions were fantastic.

What I loved about the MSIX conference was the feeling that there is still so much to discover. As we gain access to more data and get better at determining and applying its value, we have the opportunity to forge the future of what marketing science looks like.

Become a sponsor in 2019

Mumbrella MSIX brings together a wide breadth of marketers involved in communications, data, innovation and more. The event offers companies the chance to get their branding in front of key decision makers across marketing departments. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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About

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CONTACT

FOR CONTENT ENQUIRIES

Contact the conference curator,
Adam Ferrier.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the event manager,
Liz Baldwin.

EMAIL