In this wide-ranging Q&A, co-creator and executive producer of The Block, Julian Cress, will discuss the success of the show over the past 16 years whilst also exploring the ways in which it has changed the Australian renovation market.
Now moving into production of its 15th season, The Block’s cultural clout has had an undeniable impact of the nation’s psyche, the modelling effect having created mass behavioural change and a home renovation obsessed Australia. Moreover, it’s sparked a pop-culture phenomenon that has seen open house inspections rival rock concerts for attendance numbers.
In addressing the key drivers to this popularity, Julian – the man responsible for splashbacks – will also discuss his predictions for the future of content, how it can be made more engaging and the ways in which it can surpass entertainment and get people involved.
Recognising the fragmentation of traditional broadcast media, Julian will offer a unique perspective into why shows like The Block remain so unanimously loved and how they can ultimately influence large scale shifts in behaviour.