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November 3, 2017 | Powerhouse Museum

2017-11-03 08:00:00 2017-11-03 18:00:00 Australia/Sydney Mumbrella MSIX Powerhouse Museum Adam Ferrier ferrierandfriends@gmail.com
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Where ideas are injected into
marketing science

​Mumbrella ​MSIX​ is​ the only conference in Australia that brings together the emerging worlds of marketing sciences with the traditional power of creativity and intuition​.​ The day will bring together the best emerging ideas in​ the worlds of marketing science, behavioural economics, ​artificial intelligence and data science, along with new approaches to innovation and creative development.​ You will hear from nerds, academics, business owners, chief marketing officers, visionaries and the occasional regular person as they all come together to exchange ideas within the ​intriguing world of marketing sciences. This is a conference for everyone within research, marketing, media, advertising, data and communications. It’s for those of us who want to take a bit more of an evidence-based approach and be better and more effective at what we do.

Tickets

Please note that your conference ticket also includes complimentary access to the Mumbrella MSIX Awards, which will take place immediately after the conference.

Terms & Conditions

Featuring

Professor Byron Sharp

Director, Ehrenberg-Bass Institute for Marketing Science

Keynote: What’s Wrong With Marketing Today – And Who’s Getting it Right?

The Science of Love (And Attribution Modelling)

Nicole McInnes

Managing Director Australia, eHarmony

Craig Reucassel

Comedian, Presenter, Waste Warrior

The War on Waste: Getting People Interested in Rubbish

The Science Behind Getting Innovation Right

Dr Amantha Imber

Founder, Inventium

Program

8:30am
Welcome Address – Adam Ferrier
9:00am
Keynote: What’s Wrong With Marketing Today – And Who’s Getting it Right?
9:45am
Stump Byron: A Q&A
10:00am
Digital DNA, Science and Segmentation
10:30am
It Ain’t Over til The Big Data Sings: When Data Does More Than Just Describe Things
11:05am
Morning Tea
11:25am
Using Neuroscience for Effective Creativity
12:10pm
The Science Behind Getting Innovation Right
12:45pm
The Science of Love (And Attribution Modelling)
1:20pm
15 Minutes of Empathy
1:35pm
Lunch & MSIX Awards Presentation
2:20pm
Interactive Sessions: Select 3 from the below
Interactive Session 1
When the Robots Take Over, Will They Too Use Data to Meddle With Our Subconscious?
Interactive Session 2
Chatbots, Voice and AI: How to Get It Wrong (and Right)
Interactive Session 3
How to Work With and Not Against Our Animal Nature to Achieve Behaviour Change
Interactive Session 4
So Here’s Why Your Creative Department is Still Predominantly All Male
3:40pm
Afternoon Tea
4:00pm
Making Data Human
4:30pm
The War on Waste: Getting People Interested in Rubbish
5:20pm
Close & Networking Drinks Reception

We’re offering you the chance to come to Mumbrella MSIX for free. All you need to do is drag a recalcitrant creative along with you, and you could both get in for free. MSIX is an amazing conference, but every year conspicuous by their absence is ‘the creative’. We think the age of ‘trust me’ to explain how an idea may or may not work are well past, and creatives – as much as anyone else – need to better understand how our craft actually works.

So, just post a picture of the two of you and tag #MSIXADOPTACREATIVE. Three pairs will get to attend MSIX for free. We’ll award the prizes to the people who can find the most creative creatives to come along (as judged by the wholly unscientific method of awards won). Note: if your creative doesn’t turn up then you pay double.

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CONTACT

FOR CONTENT ENQUIRIES

Contact the conference curator,
Adam Ferrier.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the head of events,
Nicole McKay.

EMAIL