MSIX: Marketing Science Behavioural Exchange
Our brains are nonsensical. We never write positive Google reviews… but only trust restaurants with 4+ stars… unless it’s after 2 am…(insert another relatable example) So, how as marketers can we make sense of consumers, when we’re all as irrational as one another?
“Thinking is to humans what swimming is to cats. We can do it but we’d rather not.”
– Daniel Kahneman
Welcome to the world of behavioural and marketing science.
While the majority of the marketing industry leverages rationality, marketing science tests and unpacks consumer behaviours – however odd and strange - because, at the end of the day, all business problems are really problems of behaviour change.
Those marketers and business leaders who manage to get a ticket will learn how to get under the hood of marketing and behavioural sciences. Over the course of two days, you’ll form a razor-sharp, evidence-based perspective on consumers and their bizarre behaviour. Absorb what is pure strategic advantage that pours from the minds of our industry-leaders across advertising, business, and science. Book your spot now and walk away with the knowledge to help you unlock the magic of behavioural science, marketing science and creativity.
(And, if we’ve already sold out …sorry?)
“If you think education is expensive, try ignorance”
– Derek Bok
Check out the lineup
Program
4 September 2024
4 September 2024
5 September 2024
5 September 2024
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Who should attend?
It’s a conference for everyone within research, marketing, media, advertising, data and communications and for those of us who want to take a bit more of an evidence-based approach and be better and more effective at what we do.
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Buy a pass
Book your spot now and walk away with the knowledge to help you unlock the magic of behavioural science, marketing science and creativity.
BUY TICKETS![](https://mumbrella.com.au/wp-content/uploads/2024/04/MSIX_Partnerships_ContentBlock_768x510.png)
Partnership opportunities
Mumbrella MSIX brings together a wide breadth of marketers involved in communications, data, innovation and more. The event offers companies the chance to get their branding in front of key decision makers across marketing departments.
GET IN TOUCHEarlybird tickets are on sale
1 Day Conference Pass
$719+GST
- Save $100 per ticket
- 14 sessions
- 20+ speakers
- 2 streams of content
- Networking drinks
Offer ends 26 July
Advanced rate: $819+GST
5 for 4 tickets
$575+GST
- Purchase 5 tickets for the price of 4
- Save $244 per ticket
- 14 sessions
- 20+ speakers
- 2 streams of content
- Networking drinks
Offer ends 26 July
Advanced rate: $819+GST
BUY TICKET2 Day Conference & Workshop Pass
$1199+GST
- Save $100 per ticket
- 14 sessions
- 20+ speakers
- 2 streams of content
- Networking drinks
- Choose 1x 3 hour in-depth workshop
Offer ends 26 July
Advanced rate: $1299+GST
Event details
Event Date: 4-5 September, 2024
Venue: Ovolo Woolloomooloo, Sydney
Times:
Conference Day 1 - 8:15am - 5:00pm
Workshop Day 2 - 8:30am - 1:15pm
Getting there:
6 Cowper Wharf Roadway, Woolloomooloo NSW 2011
Click here for more information on getting there.