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February 20, 2020 | The Powerhouse Museum, Sydney

Book early to save $100

MSIX a conference dedicated to the only correct way to do marketing

Did you know there’s a right way to do marketing? It’s called evidence-based marketing and its the foundation for marketing sciences. There’s only one conference dedicated to the right way to do marketing (and advertising and media and creativity) in Australia – and it’s called Marketing Sciences Ideas Xchange. Now in its 6th year this is a conference to not miss. MSIX explores the intersection of marketing, behavioural science, creativity, and everything in between. The day interrogates the state of the market around us through an unflinching, evidence-based lens.

With speakers from a diverse range of industries, this is a conference for everyone within research, marketing, media, advertising, data and communications who have an appetite to do marketing the right way.

This year’s conference will cover the key areas of data science and its complicated relationship with causality, the rise of the social experiment as mass entertainment and an exploration of why the ad industry is so reticent to change its approach to finding ‘the big idea’. Be there and be square.

FEATURING

How Transhumanism and Artificial Intelligence is Changing How We Acquire Users

Alyse Sue

Software Engineer & Advisory Board, PALO & SingularityU Australia

Dr Juliette Tobias-Webb

Behavioural Scientist

The Why and How of Playing Games: For Better Behavioural Outcomes for Brands

How Brands Can Win, According To My Therapist

Dan Monheit

Co-Founder & Strategy Director, Hardhat

CHECK OUT THE GROWING PROGRAM

The Why and How of Playing Games: For Better Behavioural Outcomes for Brands
How to Avoid the Big Idea Lottery
How Transhumanism and Artificial Intelligence is Changing How We Acquire Users
How Brands Can Win, According To My Therapist
Data Science is Sexy: But it’s a long Way from Science

GET INVOLVED TODAY

If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella MSIX call for session proposals is currently open.

How to Put Forward a Session Proposal
SUBMIT YOUR PROPOSAL

Best conference I've attended in years. Excellent content. Not one dud speaker. 10 out of 10.

I thought the mix of speakers was great, I really appreciated the mix of disciplines and angles on marketing science... the overall breadth of topics was really refreshing, and the short afternoon sessions were fantastic.

What I loved about the MSIX conference was the feeling that there is still so much to discover. As we gain access to more data and get better at determining and applying its value, we have the opportunity to forge the future of what marketing science looks like.

GRAB YOUR TICKETS EARLY TO SAVE

Tickets purchased after January 9 will have to pay the advanced rates. So why wait? Secure your front row seats today and pay less.

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Become a sponsor this year

Mumbrella MSIX brings together a wide breadth of marketers involved in communications, data, innovation and more. The event offers companies the chance to get their branding in front of key decision makers across marketing departments. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Supporters

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CONTACT

FOR CONTENT ENQUIRIES

Contact chief creative thinker,
Adam Ferrier.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact head of events,
Carly Pollifrone.

EMAIL