Trying to grow your brand in a world of tightening budgets, more fickle audiences and tougher economic conditions? Then how about removing customer choice, deliberately neglecting touch points and ignoring the future?
To get a competitive edge today, marketers need to take every advantage.
In this lighthearted, informative presentation, Dan Monheit explores how playing to biases and heuristics can pay major dividends for brands. Drawing on seminal research from Nobel Laureates, he’ll illustrate how initiatives that fly in the face of conventional wisdom could be just what the doctor (read: CFO) ordered.