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Mumbrella CommsCon Awards: Sefiani, Symbio Wildlife Park win 3 each, Large PR Agency of the Year is Adhesive

May 20, 2022 9:28

by Darcy Song

Communications agency Sefiani and Symbio Wildlife Park each scored three awards across individual and organisational categories at the 2022 Mumbrella CommsCon Awards.

Sefiani took home the award for PR Agency of the Year – Midsize, which the Sydney-based agency first won in 2018. Two professionals in the company – sustainability lead Julia Hoy and CEO Robyn Sefiani – have also respectively been awarded PR Professional of the Year and PR Leader of the Year.

Symbio Wildlife Park was lauded three times for its Pay Discover Forward campaign with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish and Variety, receiving awards for Best B2C Campaign, Best PR-led Brand Partnership Campaign and Best Sustained COVID-19 Initiative.

The CommsCon Award for PR Agency of the Year – Boutique/Small went to tide.pr, while Adhesive scored PR Agency of the Year – Large.

One Green Bean was crowned Best PR Employer, having received a highly commended award for the category in 2021.

Other winning agencies and organisations included The Wired Agency, Clemenger BBDO, Herd MSL, Hireup, Media Diversity Australia, Telstra and Upstride Agency. View the winners gallery here.

The full list of award winners:

Best Social Media or Digitally-led Campaign

WINNER: Pizzas for Podiums – The Wired Agency for Pizza Hut
HC: Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park

Best B2C Campaign

WINNER: Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park
HC: Australia You’re Doing It Wrong – Thinkerbell with Primary: Rosa’s Pizza. Secondary: Domino’s. Production Co. Dundas Media for Bega Cheese Ltd / Vegemite

Best B2B Campaign

WINNER: Emotional Tax Return – Xero with Clemenger BBDO
HC: Next time, DocuSign – Hardhat for DocuSign

Best Campaign with a Small Budget

WINNER: Free Calls to Santa – Herd MSL for Telstra
HC: Air Nutrition – Ogilvy PR with Life Agency, part of Ogilvy PR for Asthma Australia

Best Use of Owned Media

WINNER: News and Features – Hireup with Media Diversity Australia

PR-led Content Creation

WINNER: From Community to Community: COVID-19 Messages In-Language – The Royal Melbourne Hospital
HC: Napoleon Dynamite Puts His Sweet Skills To Work – Adhesive with Airbag for SEEK

Best Internal Communications or Change Management

WINNER: #getthejab – Coles

Launch or Relaunch Campaign of the Year

WINNER: Free Payphones – ‘Taking the Pay out of Payphones’ – Telstra for Telstra

Best Government Sponsored Campaign

WINNER: DonateLife Week – The Great Registration Race – Upstride Agency with Make Mate, UM, Pixel42, Studio Elevenses for Organ and Tissue Authority

Best PR-led Brand Partnership Campaign

WINNER: Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park
HC: Australia You’re Doing It Wrong – Thinkerbell with Primary: Rosa’s Pizza. Secondary: Domino’s. Production Co. Dundas Media for Bega Cheese Ltd / Vegemite

Corporate Social Responsibility

WINNER: UNHEARD – LADbible Australia with Screen Australia & Amazon Prime Video alongside their non for profit partners
HC: Talking Loneliness – Herd MSL for Telstra

Pro Bono Campaign of the Year

WINNER: Ducktober – Ribbon Gang for Waves of Wellness
HC: Power Like You’ve Never Seen – Sefiani with BMF, THE BR&ND CO., Havas Media, Apparent and Fifty5Five for Women for Election

Best Influencer Strategy

WINNER: Next time, DocuSign – Hardhat for DocuSign
HC: Macca’s’ 50th Birthday – Mango Communications with DDB Sydney, TikTok for McDonald’s Australia

Best Use of Research and Insights

WINNER: VaxEnomic Forecaster – Provocate
HC: You Got This – DrinkWise with 89 Degrees East, Liddell Advisory and Enthral

Best New PR Talent of the Year

WINNER: Maddy Stubbs – SOCIETY

PR Professional of the Year

WINNER: Julia Hoy – Sefiani

PR Leader of the Year

WINNER: Robyn Sefiani – Sefiani

Best Sustained COVID-19 Initiative

WINNER: Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park