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Winner: Australia’s Best Conference 2016
June 6-8, 2017 | Hilton Hotel Sydney

2017-06-06 08:00:00 2017-06-08 18:00:00 Australia/Sydney Mumbrella360 Australia's biggest media and marketing conference. Hilton Hotel Sydney Tim Burrows tim@mumbrella.com
Headline Sponsor:

Australia’s biggest media and
marketing conference

Voted as Australia’s best conference in 2016, attendees experience an intensive three-day immersion into the latest thinking and best practice across the entire media and marketing landscape. The event includes international speakers plus Australia’s most influential media and marketing executives, along with industry-curated sessions. Alongside the two day conference, Mumbrella360 includes formal networking, an exhibition area, a masterclass zone, roundtables and informal networking opportunities.

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We want you to get the most out of your Mumbrella360 experience and we appreciate that not everyone needs the full bells and whistles. A variety of ticket options are available to fit what is the most important to you and your company.

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Featuring

Scott Hagedorn

Global CEO, Hearts & Science

International Keynote: Winning Hearts & Science

Anthropological Advertising: Studying Human Behaviour Through Social Media to Shape Brand Strategy

Maura Tuohy

Head of Global Social, Mozilla Firefox

Michael Yapp

Director, The ZOO Americas

International Keynote: From Storytelling to The New Age of ‘Hypertelling’

International Keynote: Fans First – A Journey to Audience Intimacy

Ross Martin

Executive VP Marketing Strategy & Engagement, Viacom Media Networks

Maria Garrido

Global Chief Insights & Analytics Officer, Havas Media

Exclusive Research: The Science of Creating Content That Matters

Make Marketing Great Again: Seven Ways to Improve Marketing Performance

Mark Ritson

Adjunct Professor, Melbourne Business School

Program

International Keynote: Winning Hearts & Science
International Keynote: From Storytelling to The New Age of ‘Hypertelling’
International Keynote: Fans First – A Journey to Audience Intimacy
International Keynote: Science, Creativity and Contradiction – The Making of a Modern TV Ad
International Keynote: How Marketers and Agencies Need to Reset for The New Era of Marketing
International Keynote: Reimagining Business in The Age of The Customer
International Speaker: Overcoming Mobile Limitations with Data and Artificial Intelligence
International Speaker: Balancing Automation and Human Decision-Making
International Speaker: How to Use Programmatic Content to Drive Marketing Success
International Speaker: Building a Company Culture is One Thing, But How Do You Build a Performance Culture?
International Speaker: The Tricks to Running Profitable, Scalable eCommerce Facebook Ad Campaigns
First Look at PwC’s Entertainment Media & Outlook Report
Exclusive Research: Australia’s Most Authentic Brands Revealed
Exclusive Research: The Science of Creating Content That Matters
Exclusive Research: Is Management Broken?
Media Transparency: What You Should be Asking (And be Able to Answer)
The Dying Art of Being Predictable (and Decline of Brand Consistency)
Influencers, Experts and Celebrities: Who’s Really Endorsing Your Brand?
Bot Wars: Is Your Brand Ready for The Battle to Own CX on Messaging Apps?
Festivals, Musicians and Industry Insiders: How Not to Screw Up Music-Based Marketing
How to Create a Culture Brand in a Post-Brexit, Trump World
Make Marketing Great Again: Seven Ways to Improve Marketing Performance
White, Straight and Hopelessly Out of Touch (Is this the Australian Marketing Industry?)
Anthropological Advertising: Studying Human Behaviour Through Social Media to Shape Brand Strategy
Art for Ads’ Sake
Moving Out-of-Home: The Billion Dollar Digital Makeover Redefining OOH
Bridging The Gap: The Secret to a Long-Term Client/Agency Relationship
Rethinking Your Brand for The Age of Agelessness
How to Get Inspiration Everyday
Taming Technology: Creating Awesome Interactive Experiences
Running with Knives: The Risk/Reward of Fast Thinking
How to Raise a Unicorn (And Take a Great Idea to The Next Level)
The Value of Word of Mouth: The Strategy Behind Tesla’s Launch in Australia
Human, Unexpected and Bold – How NAB Became ‘More Human’
When it’s Okay to Fail (Bringing Design Thinking into Big Business)

Masterclasses

How to Acquire High-Value Customers on Mobile
Stop Ignoring Your Audience and Really Listen: How to Harness The Power of Social Intelligence
More Than Just a Spin Cycle or Hashtag: How to Use PR for Public Good
Tips and Traps: How to Find and License Music for Ads
How to Outsource and Offshore Without Sacrificing Quality
AI for Dummies
From Post-It Notes to Prototypes: Understanding The R&D Process
How to Create Great B2B Digital Content
Applying Human-Centred Design (A Creative Approach to Problem Solving)
How to Get Your Content In Front of Consumers in The Online World
Analytics has Changed. Have you?
How to Produce a Great Podcast
How to Draft Agency Contracts

Networking

June 6, 2017 | Hilton Hotel Sydney

Networking Day

For anyone working in the media and marketing landscape, Mumbrella360’s networking afternoon is an essential speed-meeting forum. This is an effective and efficient way to get to face-to-face with the most relevant and senior executives in the industry.

How it works

Be an exhibitor

Bring your brand, product or solution to life through clever interactions on the exhibition floor at Australia’s premier conference for the media, marketing and advertising industry.

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Exhibition Floor

Find out which space could still be yours on the exhibition floor at Mumbrella360.

View Exhibition Map

Become a sponsor

Mumbrella360 offers companies the chance to get your high-level branding in front of key decision makers across the media and marketing industry. Align your company with Australia’s best conference and raise your brand awareness to a highly targeted, audited audience. Create a bespoke sponsorship that is unique to your business and fulfils your marketing objectives.

Sponsorship Enquiries

Headline Sponsor

Premier Platinum Sponsors

Platinum Sponsors

Gold Level Sponsors

Silver Level Sponsors

Supporters

This conference is like a rock concert meets university lectures. It's fun, engaging and well informed.

If there is one media and marketing event you go to in a year - this one is it.

Figuring out the sessions you think you can probably afford to miss is the hardest part.

About

About
Date & Timings
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Contact

FOR CONTENT ENQUIRIES

Contact the conference curator,
Tim Burrowes.

Email

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

Email

FOR EVENT ENQUIRIES

Contact the head of events,
Nicole McKay.

Email