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Winner: Australia’s Best Conference 2016
June 12-14, 2018 | Sydney

2018-06-12 08:00:00 2018-06-14 18:00:00 Australia/Sydney Mumbrella360 Australia's biggest media and marketing conference. Sydney Tim Burrows tim@mumbrella.com
Headline Sponsor

Australia’s biggest media and
marketing conference

Voted as Australia’s best conference in 2016, attendees experience an intensive three-day immersion into the latest thinking and best practice across the entire media and marketing landscape. The 2017 event hit record-breaking numbers and featured a long lineup of international speakers, plus Australia’s most influential media and marketing executives, along with industry-curated sessions. Alongside the two day conference, Mumbrella360 includes formal networking, an exhibition area, a masterclass zone, and informal networking opportunities.

Featured in 2017

Michael Yapp

Director, The ZOO Americas

International Keynote: From Storytelling to The New Age of ‘Hypertelling’

International Keynote: Marketing with a Mission, and The Importance of Community

Gary Briggs

Global CMO, Facebook

Scott Hagedorn

Global CEO, Hearts & Science

International Keynote: Engineering a New Era

Keynote – Blurring: What Business Are You in Now?

Megan Brownlow

Partner, PwC

Maria Garrido

Global Chief Insights & Analytics Officer, Havas Media

Exclusive Research: The Science of Creating Content That Matters

2017 Program

7:00am
Registration and arrival tea and coffee
7:05am
INTERACTIVE STAGE
Breakfast Briefing – The Data Economy and Your Brand: What you Need to Know
8:00am
Welcome to Country
8:05am
MAIN STAGE
International Keynote: Engineering a New Era
9:30am
MAIN STAGE
International Keynote: Marketing with a Mission, and The Importance of Community
CUSTOMER STAGE
International Speaker: Anthropological Advertising – Studying Human Behaviour Through Social Media to Shape Brand Strategy
CONVERSATIONS STAGE
Media Transparency: What You Should be Asking (And be Able to Answer)
360FRONTS STAGE
Brus Media Presents – Mobile App Growth Strategies: Pre-Launch Checklist & Strategies to Grow Your Active Users
11:00am
BRAND STAGE
The Drill: Could You Survive A Brand Attack? (Simulating a Brand Crisis)
BRAVERY STAGE
The Value of Word of Mouth: The Strategy Behind Tesla’s Launch in Australia
INTERACTIVE STAGE
International Speaker: Balancing Automation and Human Decision-Making
CUSTOMER STAGE
NPS: How to Improve Your Net Promoter Score (And Does it Distort What you do?)
CONVERSATIONS STAGE
International speaker: Seeing Through Viewability – A Marketer’s Guide to The Triumphs and Pitfalls of Digital Viewability Measurement
360FRONTS STAGE
Campaign Monitor Presents – Let’s Get Personal: Building Towards 1:1 Relationships with Email Marketing
12:00pm
BRAND STAGE
Repositioning Football: Diversity and Connection for The Global Game
BRAVERY STAGE
Running with Knives: The Risk/Reward of Fast Thinking
INTERACTIVE STAGE
International Speaker: How to Use Programmatic Content to Drive Marketing Success
CUSTOMER STAGE
International Keynote: Reimagining Business in The Age of The Customer
CONVERSATIONS STAGE
Influencers, Experts and Celebrities: Who’s Really Endorsing Your Brand?
1:00pm
INTERACTIVE STAGE
Lunchtime Debate: Saving The Truth – The Future Business Model of Independent Journalism
2:00pm
MAIN STAGE
Growing through Adversity
INTERACTIVE STAGE
International Speaker: The Tricks to Running Profitable, Scalable eCommerce Facebook Ad Campaigns
CUSTOMER STAGE
Human, Unexpected and Bold – How NAB Became ‘More Human’
CONVERSATIONS STAGE
Life in The Old(ish) Farts Yet: Four Over-40s Talk Life in a Youth-Obsessed Industry
360FRONTS STAGE
Junkee Media Presents – From Millennials To Youth: Junkee Media’s 2017 Upfronts
3:00pm
MAIN STAGE
Harold Mitchell vs Anne Parsons: Is TV or Outdoor Now The More Powerful Screen?
INTERACTIVE STAGE
You Are What You Stream: Understanding Your Audience Through Music
CUSTOMER STAGE
When World’s Collide: The Impact of The Collision Between Martech and Adtech
CONVERSATIONS STAGE
Transparency Through Measurement: Three Things Top Advertisers Are Doing
360FRONTS STAGE
Shopper Media Group Presents – Out-of-Home and Data Science: A Match Changing The Industry
4:00pm
MAIN STAGE
Make Marketing Great Again: Seven Ways to Improve Marketing Performance
INTERACTIVE STAGE
Taming Technology: Creating Awesome Interactive Experiences
CUSTOMER STAGE
The Dying Art of Being Predictable (and Decline of Brand Consistency)
CONVERSATIONS STAGE
International speakers: The Future of Strategy
5:00pm
MAIN STAGE
Keynote: Joe vs The Bubble
CUSTOMER STAGE
Rethinking Your Brand for The Age of Agelessness
CONVERSATIONS STAGE
When it’s Okay to Fail (Bringing Design Thinking into Big Business)
6:00pm
Mumbrella Cocktail Party sponsored by ThinkTV
7:00am
Registration and arrival tea and coffee
8:00am
MAIN STAGE
UnLtd Thanks
8:05am
MAIN STAGE
International Keynote: From Storytelling to The New Age of ‘Hypertelling’
9:30am
MAIN STAGE
International Keynote: How Marketers and Agencies Need to Reset for The New Era of Marketing
PERSONAL DEVELOPMENT STAGE
International Speaker: Building a Company Culture is One Thing, But How Do You Build a Performance Culture?
RESEARCH STAGE
Exclusive Research: The Science of Creating Content That Matters
GROWTH STAGE
Bridging The Gap: The Secret to a Long-Term Client/Agency Relationship
11:00am
CULTURE STAGE
How to Create a Culture Brand in a Post-Brexit, Trump World
CONTENT STAGE
Art for Ads’ Sake
PERSONAL DEVELOPMENT STAGE
How to Inspire Fresh and Innovative Thinking
RESEARCH STAGE
Exclusive Research: Is Management Broken?
GROWTH STAGE
White, Straight and Hopelessly Out of Touch (Is this the Australian Marketing Industry?)
12:00pm
CULTURE STAGE
Festivals, Musicians and Industry Insiders: How Not to Screw Up Music-Based Marketing
CONTENT STAGE
Exclusive Research: How Australia Compares to The World’s Most Effective Campaigns
PERSONAL DEVELOPMENT STAGE
How to Raise a Unicorn (And Take a Great Idea to The Next Level)
RESEARCH STAGE
Exclusive Research: Australia’s Most Authentic Brands Revealed
GROWTH STAGE
Getting The Best from The Marketing Dream Team
1:00pm
PERSONAL DEVELOPMENT STAGE
The Lunchtime Debate: “Digital Metrics Are Full of Bullshit”
2:00pm
MAIN STAGE
Cracking Content: How Domain Transformed its Journalism into a Core Business Channel
PERSONAL DEVELOPMENT STAGE
CMOs Unplugged: A Frank Discussion About The State and Direction of The Marketing Industry
RESEARCH STAGE
The Neuroscience of Creativity: How Little Things can Have a Huge Impact on The Bottom Line
3:00pm
MAIN STAGE
International Keynote: Science, Creativity and Contradiction – The Making of a Modern TV Ad
PERSONAL DEVELOPMENT STAGE
NIDA Corporate Presents: Presenting – It’s Not About You
RESEARCH STAGE
Bot Wars: Is Your Brand Ready for The Battle to Own Customer Engagement on Messaging Apps?
GROWTH STAGE
The Antidote to Ehrenberg-Bass
4:00pm
MAIN STAGE
Keynote – Blurring: What Business Are You in Now?
RESEARCH STAGE
Moving Out-of-Home: The Billion Dollar Digital Makeover Redefining OOH
5:00pm
Mumbrella Cocktail Reception sponsored by PwC

2017 Masterclasses

9:30am - 10:00am
How to Produce a Great Podcast
10:30am - 11:00am
AI for Dummies
11:00am - 11:30am
How to Build Profitable Customer Relationships Through Events
12:00pm - 12:30pm
How to Outsource and Offshore Without Sacrificing Quality
1:00pm - 1:30pm
How to Draft Agency Contracts
1:30pm - 2:00pm
Pinning to Win: Mastering Pinterest, The World’s Catalogue of Ideas
2:00pm - 2:30pm
How to Create Great B2B Digital Content
3:00pm - 3:30pm
How to Take Share from Your Competitors
4:00pm - 4:30pm
Applying Human-Centred Design (A Creative Approach to Problem Solving)
9:30am - 10:00am
How to Get Your Content In Front of Consumers in The Online World
10:30am - 11:00am
More Than Just a Spin Cycle or Hashtag: How to Use PR for Public Good
11:00am - 11:30am
How to Acquire High-Value Customers on Mobile
12:00pm - 12:30pm
How to Engage Your Biggest Brand Advocates
12:30pm - 1:00pm
Engaging Authentically: How Data can Inform Campaign Development and Ensure a Positive Brand Strategy
1:00pm - 1:30pm
From Post-It Notes to Prototypes: Understanding The R&D Process
1:30pm - 2:00pm
Stop Ignoring Your Audience and Really Listen: How to Harness The Power of Social Intelligence
2:00pm - 2:30pm
Analytics has Changed. Have you?
3:00pm - 3:30pm
Tips and Traps: How to Find and License Music for Ads

Networking

June 6, 2017 | Hilton Hotel Sydney

Networking Day

For anyone working in the media and marketing landscape, Mumbrella360’s networking afternoon is an essential speed-meeting forum. This is an effective and efficient way to get to face-to-face with the most relevant and senior executives in the industry.

How it works

Be an exhibitor

Bring your brand, product or solution to life through clever interactions on the exhibition floor at Australia’s premier conference for the media, marketing and advertising industry.

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Exhibition Floor

Find out which space could still be yours on the exhibition floor at Mumbrella360.

View Exhibition Map

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This conference is like a rock concert meets university lectures. It's fun, engaging and well informed.

If there is one media and marketing event you go to in a year - this one is it.

Figuring out the sessions you think you can probably afford to miss is the hardest part.

About

About
Date & Timings
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Contact

FOR CONTENT ENQUIRIES

Contact the conference curator,
Tim Burrowes.

Email

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

Email

FOR EVENT ENQUIRIES

Contact the
events team.

Email