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Winner: Best Conference in NSW (2017 Australian Event Awards)
June 12-14, 2018 | Hilton Hotel Sydney

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Australia’s biggest media &
marketing conference

Mumbrella360 is Australia’s biggest media and marketing event, and was attended by nearly 2400 senior executives in 2018. This year saw the ECD and CEO of AdWeek’s International Agency of the Year, Åkestam Holst, fly in from Sweden to discuss their ground breaking work with IKEA; Microsoft’s lead thinker on AI and voice, who spoke in Australia for the first time to discuss the future of search; Buzzfeed’s LA-based Edwin Wong talked about today’s new path to adulthood; and countless other senior marketing leaders from Google, PwC, ANZ, Visa, Optus, QBE, TAL and more covered the need-to-know topics for the year ahead. The three-day event also featured an intimate masterclass zone, exhibition floors, an afternoon dedicated to formal networking and much more.

FEATURED IN 2018

Michael Miller

Executive Chairman, News Corp Australia

Key Themes at Mumbrella360

International Keynote: The New Wave of Creative Thinking

Petronella Panérus

CEO,
Åkestam Holst

Amanda Keller

Co-host, Jonesy & Amanda Breakfast Show, WS FM101.7

International Keynote: Fearless Girl – The Story Behind the Statue That Became an Overnight Viral Sensation

Brent Smart

Chief Marketing Officer, IAG

Christi Olson

Head of Evangelism for Search,
Microsoft

VIEW ALL SPEAKERS

EVENT PROGRAM

7:00am
Registration & Arrival Tea and Coffee
Breakfast Briefing: True Stories of How Agency Leaders Dodged Operational Disasters by Thinking on Their Feet
8:00am
Welcome Address
8:05am
International Keynote: The New Wave of Creative Thinking
9:30am
MAIN STAGE
International Keynote: Fearless Girl – The Story Behind the Statue That Became an Overnight Viral Sensation
TRIBAL STAGE
International Speaker: Where Are the Grown Ups? Adulthood Versus Adulting
BRAND STAGE
Shit Real Leaders Say
DIGITAL FUTURES STAGE
Time for Change: A Crowd-Sourced Digital Manifesto for 2021
10:30am
Break
11:00am
MAIN STAGE
International Keynote: The Evolution of Search and Marketing’s Monumental Shift
TRIBAL STAGE
Beyond Being Woke: Building Credibility to Connect with Youth Audiences
BRAND STAGE
International Speaker: How Australia Compares to the World’s Most Effective Campaigns
DIGITAL FUTURES STAGE
International Speaker: Digital Misattribution – An Inconvenient Truth
12:00pm
MAIN STAGE
In Conversation – Women in Media
TRIBAL STAGE
Meaningful Connections: Building Customer Love with 18-35 Year Olds
BRAND STAGE
Panic Stations: Analysing Crisis Response From the Most Recent Brand Disasters
DIGITAL FUTURES STAGE
VR and the Future of Photo Shoots
12:45pm
Lunch
2:00pm
SYNAPTIC STAGE
The Consumer Is Not the Answer! This Is…
360FRONTS STAGE
Pacific: Next Generation – Unlocking the Value of Data to Drive Business Growth
TRIBAL STAGE
Rethinking Female Brand Archetypes
BRAND STAGE
Ute Beaut – Volkswagen’s Push into an Iconic Category
DIGITAL FUTURES STAGE
International Speaker: How Does a Publisher Adapt to an Industry That Has Been Redefined By Programmatic?
3:00pm
SYNAPTIC STAGE
Better Together: Media, Marketing and Using Consumer Neuroscience
360FRONTS STAGE
Bauer Media: When the Side Hustle Becomes the Main Game
TRIBAL STAGE
Effective Ways to Deliver Drive-to-Store Advertising
BRAND STAGE
Seeing Is Believing and Now Acting: Developing Close Consumer Relationships Through Sport
DIGITAL FUTURES STAGE
Buy Side Versus Sell Side: CPMs, Viewability and Risk Laid Bare
4:00pm
SYNAPTIC STAGE
An Ad Guy and a Psychologist Walk into a Campaign
TRIBAL STAGE
International Speaker: The Impact of Family Marketing on Purchase Intention
BRAND STAGE
Is the Startup and Innovation Economy Forgetting Marketing and Advertising?
DIGITAL FUTURES STAGE
The Social Video Debate: Growth, Engagement, Loyalty
5:00pm
SYNAPTIC STAGE
Lazy, Scared, Overwhelmed: Behavioural Economics and the Modern Customer
360FRONTS STAGE
Truth or Share: Junkee Media’s 2018 Upfronts
TRIBAL STAGE
Reading Your Audience’s Mind: The Art and Science of Biometrics
BRAND STAGE
How to Inject Creativity and Innovation into an Established Brand
DIGITAL FUTURES STAGE
How Centennials (13 and Under) Are Disrupting Global Digital Media
6:00pm
Mumbrella Cocktail Party
7:00am
Registration & Arrival Tea and Coffee
8:05am
Keynote: PwC Entertainment & Media Outlook 2018-2022
9:30am
MAIN STAGE
Keynote: Persuading Audiences and Customers to Pay and Stay
LEADERSHIP STAGE
Advertising Has Lost the Plot. So What Are We Going to Do Now?
DATA STAGE
International Speaker: The Death of Impression Based Marketing and the New Era of Measurability
CMO STAGE
The CMO Show Live
10:30am
Break
11:00am
AI STAGE
Perfection in Imperfection: AI and the New Culture of Disruption
STORY STAGE
Content Saturation, Attention Economics & the New Age of Experience Design
LEADERSHIP STAGE
NIDA Presents: Freedom of Speech – Voice Tips From a Professional Actor
DATA STAGE
Drowning in Data? Grab Your CX Lifejacket…
CMO STAGE
CMO to CEO: The Route to the Top Job
12:00pm
AI STAGE
International Speaker: The Rise of the AI Operator – Is It Going to Change the Job of the Marketer?
STORY STAGE
The New Content Landscape: Merging Customer Utility and Business Value
LEADERSHIP STAGE
How to Sell Your Ideas®
DATA STAGE
Meaningless Media Metrics and the Changing Agency Model
CMO STAGE
Are CMOs in Crisis or in Clover?
12:45pm
Lunch
2:00pm
AI STAGE
Audience Research: Why Aussies Choose YouTube
STORY STAGE
Why 2018 is the Year of the Content Marketing Correction
LEADERSHIP STAGE
How to Build a Modern and Effective Content Factory
CMO STAGE
Brand to Human: How to Delight Your Customers in Unexpected Ways
3:00pm
AI STAGE
One Man Against the Robot: The Greatest Chatbot Failures
STORY STAGE
Is Content Marketing Dying? The Stats and Facts That Will Help You Decide
LEADERSHIP STAGE
Generation Play: How Gaming Completed Its Mainstream Transition
DATA STAGE
Scary Smart Data: How to Accurately Predict Your Customer’s Future Behaviour
CMO STAGE
Exclusive Research: Brand Alpha – The Disruption Edition
4:00pm
AI STAGE
Merge | The Closing Gap Between Technology and Us
STORY STAGE
How Streaming and Connected TVs Are Changing the Television Landscape
LEADERSHIP STAGE
Closing Keynote: The Mumbrella Wheel of Truth
DATA STAGE
Marketing Operations Platforms: Why Are Ancient Practices Still in Place?
4:45pm
Close of Conference

MASTERCLASSES

9:30am
How to Qualify Influencers and Ensure Authenticity
10:30am
Location Marketing – The Next Frontier
11:00am
The Law of Innovation
12:00pm
How to Create People-Centric Media Experiences
1:00pm
The Good the Bad and the Grey: How to Tame Guerilla Marketing
1:30pm
How to Scale Your Video Content for the Always-on Generation
2:00pm
How to Get in Tune with Music for Your Marketing
3:00pm
Breakfast TV Meets Serious Science: How to Create a Social Heavyweight
4:00pm
How to Build an Army of Great Freelancers and Consultants
9:30am
How to Turn Data into a Killer Insight
10:30am
11:00am
How Jaguar Land Rover Created a Joint Venture Agency
12:00pm
How to Manage Data and Audience Segmentation in 2018
1:00pm
How to Map Facebook Results to Business Objectives: A Lexus Case Study
1:30pm
How to Scale Your Video Content for the Always-on Generation
2:00pm
How to Build Your Personal Brand
3:00pm
Turning the Mirror Around to Reflect Your New Audiences – China and India

Networking

June 12, 2018 | Hilton Hotel Sydney

Networking Day

For anyone working in the media and marketing landscape, Mumbrella360’s networking afternoon is an essential speed-meeting forum. This is an effective and efficient way to get to face-to-face with the most relevant and senior executives in the industry.

How it works

Be an exhibitor

Bring your brand, product or solution to life through clever interactions on the exhibition floor at Australia’s premier conference for the media, marketing and advertising industry.

Find out more

Exhibition Floor

Find out which space could still be yours on the exhibition floor at Mumbrella360.

View Exhibition Map

Become a sponsor

Mumbrella360 offers companies the chance to get your high-level branding in front of key decision makers across the media and marketing industry. Align your company with Australia’s best conference and raise your brand awareness to a highly targeted, audited audience. Create a bespoke sponsorship that is unique to your business and fulfils your marketing objectives.

Sponsorship Enquiries

Headline Sponsor

PREMIER PLATINUM SPONSORS

PLATINUM SPONSORS

GOLD LEVEL SPONSORS

360FRONTS SPONSORS

SILVER LEVEL SPONSORS

BRONZE LEVEL SPONSORS

SUPPORTERS

Missing Mumbrella360 is like deliberately sabotaging your success.

Great learning, great networking, great speakers, great controversy - getting better every year and turning into the must-attend event amongst a sea of so many.

This conference is like a rock concert meets university lectures. It's fun, engaging and well informed.

If there is one media and marketing event you go to in a year - this one is it.

Figuring out the sessions you think you can probably afford to miss is the hardest part.

About

About
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Accomodation

Contact

FOR CONTENT ENQUIRIES

Contact the head of event content,
Damian Francis.
+61 (0) 2 8296 0232

Email

FOR SPONSORSHIP ENQUIRIES

Contact the head of sales,
Victoria Seymour.
+61 (0) 424 373 063

Email

FOR EVENT ENQUIRIES

Contact the head of events,
Nicole McKay.
+61 (0) 2 8296 0205

Email