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Three venues, four streams and the most forward-thinking industry leaders

JULY 13-15 2021 | SYDNEY

Mumbrella360 returns in a reimagined way allowing the event to be run in-person, connecting the media and marketing industry in Australia at a scale not seen since before COVID-19. With a focus on local challenges and opportunities delivered by Australia’s leading industry thinkers, Mumbrella360: Reimagined will deliver knowledge and networking opportunities that you need to make the most of 2021. Whether you're brand, agency or media-side, this is an event not to be missed.

M360_QMS_Reverse_H

Three venues, four streams and the most forward-thinking industry leaders

JULY 13-15 2021

Mumbrella360 returns in a reimagined way allowing the event to be run in-person, connecting the media and marketing industry in Australia at a scale not seen since before COVID-19. With a focus on local challenges and opportunities delivered by Australia’s leading industry thinkers, Mumbrella360: Reimagined will deliver knowledge and networking opportunities that you need to make the most of 2021. Whether you're brand, agency or media-side, this is an event not to be missed.

The new Mumbrella360

In order to ensure that as many people can experience Mumbrella360 as possible in a COVID-safe manner, Mumbrella360: Reimagined will be split across three venues in Sydney’s CBD. Delegates will choose a venue to attend based on their interests. Each venue will play host to a specific topic tailored for specific areas of the industry. The venues will cover creativity, media and ideas & innovation. The Hilton Hotel, historically the location for Mumbrella360, will also play host to a special Masterclass stream which will be live streamed to the other two locations.

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Creative Convention

SHERATON GRAND SYDNEY HYDE PARK

Get your head around cut-through ideas, strategy and execution when it comes to creative thinking. This stream will feature creative leaders sharing a variety of ideas that will enable you to work more effectively and think differently.

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Ideas & Innovation Forum

FOUR SEASONS HOTEL SYDNEY

The last year and a half has forced the industry to change the way it operates. Get up to speed on the latest big ideas, blue-sky thinking and innovative executions in a stream that will inspire you and change the way you approach opportunities.

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Media Mixer

HILTON SYDNEY

In this stream hear from some of the biggest names in Australian media across owners, buyers, strategy, policy and more. Join us to unravel the biggest stories from one of the most pivotal years in Australian media history.

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Masterclasses

HILTON SYDNEY, LIVE STREAMED TO OTHER VENUES

Mumbrella360’s popular Masterclass stream is back and bigger than ever. With longer sessions encouraging interactivity and delving into a range of topics across industry sectors, you will be able to join in no matter which venue you choose. Masterclasses will take place at the Hilton Hotel and be streamed live to other venues.

Featured speakers

SPEAKER

Kyle Sandilands

KIIS 1065 Breakfast Announcer, ARN

Kyle Sandilands is one of Australia's most high-profile and recognisable media personalities. With extensive experience as a personality across both radio and TV, Kyle has perfected what has become his unique trademark of irreverence. In 2014, Kyle made the move to Sydney’s newest station, KIIS 1065 alongside Jackie O to host the breakfast show. Within a matter of weeks, the show sky-rocketed to number 1. The Kyle & Jackie O Show is consistently the #1FM breakfast show in Sydney, having won a record-breaking 36 Australian Commercial Radio Awards.

SPEAKER

Lisa Ronson

Chief Marketing Officer, Coles

Lisa is an award-winning marketing executive with over 20 years of experience across multiple Australian and international brands. She has a track record of building strong consumer brands, leading high-performing teams and growing retail sales and market share.

Lisa joined Coles Group in May 2019. As Chief Marketing Officer, Lisa is responsible for leading the organisations marketing brand and media strategies, sponsorships and events, customer insights and analytics, and in store promotion.
Prior to joining Coles, Lisa worked across several brands and sectors including Carlton & United Breweries, Visa International, Telstra, David Jones, Westpac Group and Tourism Australia.

Lisa was recognised as the number one Chief Marketing Officer in Australia, winning both the 2018 Marketer of the Year award from the Australian Marketing Institute and also being named as the No. 1 CMO in the 2018 CMO50 Awards from CMO Magazine Australia. Lisa and her team also won Marketing team of the Year, Campaign of the Year, best PR and social campaigns of the year and ten Cannes Lions in 2018. Most recently Lisa won the Marketing award at B&T's Women in Media awards, recognising her as a trusted leader not only from her direct colleagues but the wider marketing and media industries.

Lisa is an active member of the Australian Marketing Industry, including writing regularly for the AFR, is an AANA (Australian Association of National Advertisers) Board Member and an Australian Advertising Standards Board Member. Lisa also takes part in several mentoring programs.

Lisa holds a Graduate Diploma in Management with Honors in Marketing from the Macquarie School of Management (MGSM) and bachelor’s degree in Commerce from the University of Western Sydney. Lisa is also studying an MBA at MGSM.

SPEAKER

Dr Norman Swan

Co-founder Host & Health Report Co-host, Tonic Media Network, ABC Radio National, Coronacast

Dr. Norman Swan is a paediatrician, turned broadcast journalist, and has recently become a prominent and trusted voice of the Covid-19 pandemic. He is also the co-founder and a director of Tonic Media Network. 

From the early days of the crisis, Norman’s daily updates across all media channels: broadcast, radio, twitter and his chart-topping podcast “Coronacast” kept the community accurately informed of the evolving implications of Covid-19.

SPEAKER

Sarah Wyse

General Manager – Digital, Australian Football League

Sarah is the General Manager of Digital & Media at the AFL overseeing the media, marketing and product arm of the business. Passionate about digital, technology and diversity & inclusion, Sarah is also the founder of Wyse Women, a professional network promoting gender equality by increasing the participation of senior women in the workforce. Sarah has been at the forefront of change at the AFL over the past 2.5 years through the employment of more women, leading a flexible and modern work culture

SPEAKER

Greg Page

Original Yellow Wiggle , Heart of the Nation

Gregory John Page, AM the Original Yellow Wiggle and need no real introductions! He is an Australian singer, musician and actor. He is best known as the original lead singer and a founding member of the children's band the Wiggles from 1991 to 2006 and then again from 2012 to 2013. Page has also recorded several solo albums. He is a Sudden Cardiac Arrest Survivor, Founder of Heart of the Nation, Original Yellow Wiggle, Creator of 40+ children's properties, song/script writer, and early childhood consultant. 

SPEAKER

Susan Coghill

Chief Marketing Officer, Tourism Australia

As Tourism Australia’s Chief Marketing Officer, Susan is responsible for driving the organisation’s global marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.Having joined Tourism Australia in 2017, Susan lead the creative development for campaigns such as Dundee and Undiscover Australia. Susan was promoted to the role of Chief Marketing Officer in May 2019 to lead the Global Marketing team in creating and developing brand assets for innovative campaigns such as Matesongwith Kylie Minogue and the domestic Holiday Here This Year campaign.

SPEAKER

Georgia Hack

General Manager Marketing Communications, David Jones

Georgia Hack is a strategic, forward thinking leader with over 18 years’ experience across brand, marketing, customer, CRM programs and e-commerce combined with a Masters in Marketing (2007) from the Melbourne Business School.

Georgia has significant experience across both the department store and speciality fashion sector managing the marketing function of some of Australia’s leading retail brands including 8 years at the Country Road Group.

Georgia joined David Jones three years ago as General Manager – Marketing Communications with the responsibility to build the David Jones brand, drive customer acquisition and retention and deliver improved ROI on Marketing investment. Georgia leads a team of 40 across content & creative, Digital Marketing, Trade Planning, Category & Vendor Marketing, PR & Events. Philanthropy and Advertising plus an agency roster including key partners across Content, Brand and Advertising.

Georgia was selected to represent David Jones at the 2019 International Group of Department Stores (IGDS) ‘high potential’ program hosted by Le Bon Marche in Paris.

A creative problem solver and highly effective communicator, Georgia thrives on establishing strong teams and stakeholder relationships to deliver innovations and results.

SPEAKER

Jens Monsees

CEO and Managing Director, WPP AUNZ

As CEO of Australia and New Zealand’s largest marketing services and media company, partnering with hundreds of Australia’s leading brands, Jens is in a unique position to give a local and global view of the long term impacts of Covid-19.Jens Monsees joined WPP AUNZ from the BMW Group, where he was most recentlyCorporate Vice President leading Global Digital Strategy, Corporate Planning and Product Strategy.During his time at BMW, Jens was instrumental in the business and cultural transformation of the global BMW Group from a traditional Original Equipment Manufacturer (OEM) into a customer-focused and data-driven mobility tech company.Prior to the BMW Group, Jens held a range of senior executive positions in digital marketing and branding, including: Global CEO, Digital Marketing at Arvato AG (part of the Bertelsmann Group); Branding Director for Automotive, Consumer Goods, Food Retail and Health Care at Google Germany; and various other marketing and branding roles at Mondelez and Schwarzkopf & Henkel.

SPEAKER

Michelle Hutton

Chief Executive Officer, Edelman Australia & Vice Chair, Edelman Asia Pacific

Michelle Hutton is the CEO of Edelman Australia and the Vice Chair of Edelman Asia Pacific, leading the agency’s integrated solutions business.Returning to Australia in 2019, Michelle has taken on this dual role having previously held global leadership positions for Edelman while based in London as Managing Director,Global Client Strategy, COO of Europe and Chair of the agency's global brand business.Michelle was the global President of the PR Jury at the 2019 Cannes Lions International Festival of Creativity. She has served on other global creative and effectiveness juries including eurobest and the Effies and PR Award shows in Australia, Asia and EMEA.A mum with two kids, Michelle is an active member of Edelman’s Global Women in Leadership program, was a founding Board Member of the Global Women in PR network and was previously a Board Director of The Communications Council in Australia serving on its Diversity and Inclusion Committee. She is a member of the International Women’s Forum and is a current NSW Advisory Board Member for 2nd Bite.

SPEAKER

John Batistich

Non-Executive Director, Zip Co, Foodco, General Pants Group and Heart Research Institute

John is a Non-Executive Director for Zip Co, Foodco Group, General Pants Group and Heart Research Institute and advisers a range of start-ups. He has 28 years of experience across Research, Marketing, Digital Innovation and General Management with organisations like Westfield, Interbrand, Wrigley Company, PepsiCo, Kimberly Clark and Lion Nathan. He has a Masters in Management, a Bachelor of Business, a ADMA Certificate in Digital Marketing and is a Graduate of the Australian Institute of Company Directors.

SPEAKER

Jonathan Kerr

Chief Growth Officer, Auto & General, Budget Direct

Jonathan is responsible for Marketing, Media, Innovation, Partnerships & New Markets at Auto & General, and is a member of the AGH Board having joined the company in 2005. He has extensive experience and success in all aspects of digital and traditional marketing across a number of industry sectors including FMCG, Financial Services, Insurance. Jonathan has over 20 years of experience in senior Marketing, Digital and Business Development roles in Australia the UK and the United States and has frequently been ranked in the top 10 of Chief Marketing Officers in Australia by CMO Magazine.

SPEAKER

Carmen Bekker

Partner, Customer, Brand & Marketing Advisory, KPMG

Carmen is a KPMG Partner specialising in Customer Experience, Marketing & SalesTransformation and Brand. Carmen leads the KPMG CMO Advisory providing marketing departments with guidance across key marketing deliverables; strategy; operations; technology; growth; procurement and product. She is the KPMG ASPAC Customer lead helping cross border clients manage their customer needs from operations to transformation. Based in London for over 15 years, she has developed transformational strategy and campaigns for global businesses such as Procter & Gamble, Toyota, Visa, Unilever, Nestle, Avon, Coty and Qatar Airways. Carmen is a volunteer Board Director for The Bread and Butter Project, Australia’s first social enterprise bakery.

SPEAKER

Leif Stromnes

Managing Director, Strategy and Innovation, DDB Australia

Leif is a veteran of the strategic side of communications planning, having spent over 20 years in the discipline. After graduating from the University of Natal in South Africa with a Masters Degree in Commerce, Leif worked at Ogilvy & Mather and TBWA before moving to DDB Sydney at the end of 1999. During his 18 years at DDB, Leif has worked across a variety of clients including McDonald’s, Tourism Australia, Westpac and Volkswagen. He lives on the beach in Sydney with his wife and two teenage daughters and most mornings can be found dodging the Manly ferry on his surfski.

SPEAKER

Tim Collier

Strategy Director, Connecting Plots

Tim has worked in digital marketing and advertising since 2007, and is currently the Strategy Director at Connecting Plots. An advertising strategist and digital marketer, Tim aims to take traditional knowledge of effective advertising and apply it into new digital channels, navigating innovation with pragmatic eye on results. He’s worked with clients such Boost Mobile, Billabong, Emirates, NRL, UNIQLO, Commonwealth Bank, NSW Government, Tourism Australia, Pernod Ricard, Fantastic Furniture, Hyundai, Menulog, Nestle & Coca-Cola on both agency and client side.

SPEAKER

Arlian Ecker

Founder, Plastic Free Boy

International student Arlian Ecker, who lives part-time in Austria and Australia is on a global mission to save the ocean from plastic pollution. Since 2017, Arlian, known as 'Plastic Free Boy', has united hundreds of thousands of children in Australia and internationally by sharing his inspiring and educational documentary 'Plastic Alarm' in schools, showcasing theproblems and solutions of plastic pollution.He engages school children with his mission in protecting the ocean and our waterways, not only for marine animals but for future generations, by highlighting scientific facts such as microplastic and its effects on human health. Arlian's ongoing film making campaign and international speaker engagements have been featured on national and international media on a number of occasions, he has been nominated for the 'Green Globe Awards' and has been named 2019 Youth Ambassador for 'Clean Up Australia Day' and 'Ambassador for World Clean-Up Day', which involved 21 million people globally last September. He was the youngest speaker ever at the last 2019 Asia Pacific Cities Summit and Mayor's Forum connecting with 100 City Leaders and Delegates from the Asia Pacific Region and beyond.

SPEAKER

Mark Gretton

Chief Technology Officer, CHE Proximity

Mark GrettonChief Technology Officer, CHE Proximity With over 20 years’ experience in the marketing and technology fields, Mark Gretton has worked with some of the leading brands in both the UK and Australia in both agency and client-side roles with Ford and Coles. Mark currently leads CHE Proximity’s technology capability of over 100+ onshore, digital specialists, overseeing category leading innovation for a wide range of brands including ANZ, Mazda, Telstra and Samsung as well leading the technology partnerships across the Clemenger Group for AWS, Adobe, Microsoft, Salesforce and Oracle. Having led locally and internationally recognised projects, Mark is a passionate advocate for combining the power of rational data-driven intelligence with the power of lateral creative thinking to unlock business growth and brand advantag

TEAM: CMO FAMILY

Susan Coghill

Chief Marketing Officer, Tourism Australia

As Tourism Australia’s Chief Marketing Officer, Susan is responsible for driving the organisation’s global marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.Having joined Tourism Australia in 2017, Susan lead the creative development for campaigns such as Dundee and Undiscover Australia. Susan was promoted to the role of Chief Marketing Officer in May 2019 to lead the Global Marketing team in creating and developing brand assets for innovative campaigns such as Matesongwith Kylie Minogue and the domestic Holiday Here This Year campaign.

SPEAKER

Lewis Steele

Head of Social & Content, Connecting Plots

Lewis is the Head of Social & Content at Connecting Plots. He has ten years’ experience planning and implementing digital strategies on both agency and client-side. Working for brands such as Coca-Cola, Nestle, Heineken, LEGO and Sky, Lewis is constantly pushing the boundaries of how businesses can tap into the opportunities of new media, driving digital innovation and transformation.

SPEAKER

James Greaney

Chief Data Officer, CHE Proximity

Working closely with key clients including Samsung, Mazda, Telstra, IAG, RACV, AGL and Velocity, James heads up a team of data scientists, insightsanalysts and information security specialists delivering capabilities along the full analytics spectrum. That equates to dashboards and reports with data led insights informing business strategies, right through to developing machine learning algorithms. Having a data science background in advertising agencies with Proximity London initially and then Clemenger Proximity / Clemenger BBDO Melbourne, James was a founding member of CHE Proximity in 2012 helping the company achieve record growth of any Clemenger Group agency.

SPEAKER

Peter Sloterdyk

Chief Marketing & Technology Officer, Koala

Peter Sloterdyk is an experienced marketer and technology leader with a penchant for building teams and taking companies from start up to growth company and beyond. He joined Koala in March of 2020 as their first Global Chief Marketing Officer with oversight of the marketing, data and analytics, and technology teams. At Koala, Sloterdyk is responsible for brand marketing and sales, communications, technology and digital development, consumer and product insights, and data and analytics. Prior to joining Koala, he led original series marketing for Netflix in a broad global and strategic role. Peter got his start working with agencies such as Digitas, Deep Focus, and MXM (An Accenture Company) before transitioning to the brand side as the CMO of the queer social networking app Grindr, leading marketing, analytics, acquisition, and content development. Peter was born and grew up in Des Moines, IA and has lived in Chicago and Los Angeles in the United States. He is currently planning his move to live in Sydney, Australia with his interior designer husband and their two dogs.

SPEAKER

Richard Brett

CEO , Ogilvy Health and opr

Richard Brett has over 20 years’ experience of marketing communications, brand strategy and communications agency leadership. His passions including using public relations and social media to lead integrated campaigns, outcome-based measurement and using new technology to drive innovative creativity for brands.Richard is currently CEO for opr, working across all the opr businesses to deliver stand out, effective campaigns for clients such as eBay, Netflix, Ford, Atlassian, and KFC. The agency was named Sabre’s 2019 Australasian Agency of the Year, and Richard was named CommsCon’s Leader of the Year 2019.Richard also leads opr’s annual thought leadership platform ‘Futures’, which outlines forthcoming insights that will impact Australian business, government, brands and organisations. In the last two years Futures has been presented to over 70 different organisations and almost 4000 people across Australia and New Zealand.Before becoming CEO, Richard spent four years as managing director of the brand marketing team of opr - Pulse Communications. During Richard’s tenure the Pulse team won or was shortlisted for over 30 awards including being named CommsCon Highly CommendedAgency of the Year 2016.Previously Richard was managing director of Shine Communications in London between 2009 and 2013, and global VP of marketing communications for Samsonite between 2006 and 2009.Richard has been shortlisted or received over 120 awards for his work. He has an MBA in Management from Imperial College London and in 2020 co-authored his first book ‘The Decade of Do’.

SPEAKER

Bridget Jung

Chief Creative and Strategy Officer, opr

Bridget Jung joined opr as our first ever Executive Creative Director working across the breadth of briefs that the agency works on from consumer, to corporate, to government.Bridget is a seasoned Creative Director with over 20 years experience and a background in Art Direction and Design. She’s at her best helping teams develop creative platforms that build brands, sell products and win awards. Today Bridget is excited about how creative thinking can make brands matter to their audiences.Bridget recently moved back to Australia after spending the majority of her career in Europewhere she was Chief Creative Officer of DigitasLBi Paris and Executive Creative Director atOgilvyOne Paris. Before joining opr Bridget was most recently Creative Director at MarcelSydney.Bridget has judged numerous international award shows including Cannes Lions, New YorkFestivals, The Loeries, Art Directors Club, Clio Awards, IAB, Cresta Awards, Adfest and D&AD.Bridget’s client experience includes: Hermès, Louis Vuitton, Lancôme, Tiger Beer, Berocca,Nescafé, Nissan, Renault, Dacia, Peugeot, Evian, Hennessy, Pernod Ricard, La Poste,Wonderbra, Nestlé and Mattel.

SPEAKER

Lauren Quaintance

Managing Director, Storyation

Lauren Quaintance is Managing Director of award-winning agency Storyation.

She was a co-founder of the specialist content marketing agency which counts Microsoft, IAG and Destination NSW among its clients.

Storyation was a named as a Financial Review ‘Fast Starter’ and a Smart Company’s ‘Smart 50’ and was acquired by Medium Rare, an associated business of News Corp in 2019.

Lauren was named Enterpreneur of the Year at the 2018 B&T Women in Media Awards and has been named one of the top 15 women in the world in content marketing by the editor of the US Chief Content Officer magazine.

Previously General Manager of Travel for Fairfax Media in Australia (now Nine Entertainment Co.) and Managing Editor of Fairfax Magazines she has extensive experience in digital content strategy.

In her early career as a journalist Lauren worked as a reporter for The Sunday Times in London, covered the September 11 attacks in New York for print and broadcast media. She was awarded a New York Foreign Press Associaion Scholarship for her coverage of the attacks.

Born in New Zealand, Lauren was named Feature Writer of the year there twice and won more than two dozen awards for everything from investigative journalism to travel writing.

She obtained a Master’s of Science from Columbia University in New York on a Fulbright Harkness Fellowship, and was awarded a David Low Fellowship to Oxford University in 1999 to research the impact of the internet on journalism.

She speaks about content marketing at events in the US, Australia and Asia.

SPEAKER

Molly Steer

Founder, Straw No More

In April 2017, Molly Steer, a then 9year old school student from Cairns, Far North Queensland, saw a documentary called 'A Plastic Ocean'. The film highlighted the problem of plastic pollution in the world's oceans. It was the first time 9-year-old Molly became aware of this issue. When she discovered that humans use more than 500 million straws everyday, Molly knew she had to do something. Realising the damage plastic consumption is doing to her much-loved Great Barrier Reef, Molly focussed her attention on changing the habits of her peers. With all the innocence of youth, she started the "Straw No More Project” - a campaign aimed at removing single-use plastic straws from school tuckshops across her hometown of Cairns. Initially, she convinced her school principal to stop using plastic straws at the school tuck shop. Now 11 years old, Molly has engaged a global audience with the #StrawNoMore movement, with over 1200 schools and universities and 700 businesses comprising more than 1 million people engaging with the project across the globe. In 2018, with the help of the ABC’s War on Waste, Molly applied pressure to McDonald’s Australia, and she is credited with assisting them to make the decision to cease using plastic straws. Molly has also been at the forefront of changing local government policies regarding single use plastics across the Australian state of Queensland, having addressed 6 local councils to encourage them to reconsider the products they use. In November 2018, Molly addressed the Local Government Association of Queensland (LGAQ) at their annual conference, and shortly after, a motion was passed that will see all 156 local government councils across the state cease using single-use plastics in their operations and events. In September 2019, Curtis Pitt MP, Speaker of the Queensland Parliament announced in the Chamber that Queensland Parliament would be adopting the Straw No More policy, acknowledging the efforts of Molly. Next is her sights is Parliament House in Canberra, as well as Boost Juice, KFC and Hungry Jacks. This ocean loving girl is certainly making waves in her efforts to save the Great BarrierReef from plastic pollution.

SPEAKER

Louise Scott

Director of Tourism & Events , City of Melbourne

Louise joined the City of Melbourne in 2019 as Director Tourism and Events, prior to this Louise was the Executive Director Strategy, Brand & Marketing for Tourism Western Australia. Louise moved to Australia from Scotland in 2011 to lead marketing and events at the City of Perth. Louisehas extensive global experience in destination marketing, tourism, events and economic development and holds an MBA from the University of Western Australia. Louise is a passionate advocate for the tourism and hospitality sector, loves the outdoors and enjoys sharing photos and stories of her travels in Australia.

SPEAKER

Jim Gall

Chief Executive Officer, Clemenger BBDO Melbourne Group & Chairman, Clemenger Group New Zealand

Jim Gall was appointed CEO of Clemenger BBDO Melbourne Group in April 2020, following a two and a half year stint as CEO of Clemenger Group in New Zealand. He remains Chairman of Clemenger Group NZ.Jim is responsible for leading Clemenger’s Melbourne group of companies including Clemenger BBDO, LEVO, EG+, Redhanded and Flare.He is a Director of Clemenger Group Limited and sits on the holding company Board in Australia. He is also a Director and Board Member of Omnicom Media Group NZ, owners of OMD, PHD and Hearts & Science.Jimis also Non-Executive Chairman of Redhanded Communications, the company he founded in 2002, which was acquired by Clemenger Group in 2013.Since joining the Clemenger Group,Jim has played a key role in leading business and cultural transformation across a diverse array of Group owned businesses in Melbourne, Perth and New Zealand, including specialised consultancies, advertising agencies, digital and media companies.

SPEAKER

Simon Lawson

General Manager, PHD Melbourne

Simon has been the GM of PHD’s Melbourne office since 2017. Under his management PHD’s Melbourne offering has more than doubled in size with new client wins including Spotlight Group, CUB, AFL, Vocus and Singapore Airlines.Simon is a media planner at heart and has deep experience in working with Australia’s leading marketers to develop the most effective media plans to help grow their brands. He has built broad capability and expertise over his career by working with many of the world’s leading advertisers like ANZ Bank, CUB, Porsche, Honda, Emirates, Samsung, Simplot and Mars.

SPEAKER

Peter Charles

Southern Markets Sales Director, Seven Network

Outside of being an avid and very passionate Tigers fan,Pete is an experienced Sales Director with over 30 years’ experience in the Media industry. Pete started his career in Production with the famous Hey Hey it’s Saturday program however realised his passion was in Sales/Marketing. He has worked with both Nine and TEN Networks plus News Corp in various Sales roles.Pete landed his dream role at Seven back in 1999 starting his career at the Network as Group Sales Manager and realised his dream to be involved in the Sydney 2000 Olympics! Six Olympics later, countless AFL Seasons and Australian Open’s and a myriad of program launches Pete is now enjoying his 22nd year at Seven West Media, the past 10 years in the role of Sales Director.Having worked with, and alongside some of the nation’s leading and most reputable brands, his overall business knowledge and extensive experience is vast – with a career highlight being given the opportunity to host a number of key partners at the 2014 US Masters.Pete is fortunate to lead a Team of 70 passionate sales staff and prides himself with his extensive relationships in market, as well as fostering a Culture of respect, opportunity and excellent client service.Pete’s energy with his Team, clients and importantly his family is tireless and works every day to provide a healthier workplace culture and awareness around mental health.

MODERATOR

Juliette Stead

Senior Vice President, Head of JAPAC, Magnite

Juliette Stead is Senior Vice President, Head of JAPAC at Magnite, leading the business acrossAsia Pacific and Japan, with 20 years of experience in media and ad tech and a proven record of driving results in the region. She was formerly Senior Vice President across Asia Pacific for Telaria, prior to the company's merger with Rubicon Project to form Magnite. Juliette is passionate about using technology to create new opportunities and solutions for business partners, especially when that converts to an enhanced experience for the end user.

SPEAKER

Sarah James

Managing Director, Initiative Melbourne

Sarah has been leading Initiative Melbourne for 2 years and is well-known and highly respected in the Australian media industry for her digital and business leadership skills. She is fiercely passionate about new technology and its impact on business evolution, marketing communications and even our daily lives. She is on the board of gender equity accelerator ‘Seat at the Table’ and was recently appointed to the Melbourne board of Unltd – a social purpose organisation connecting the media, marketing & creative industries to charities helping children and young people at risk.Prior to joining Initiative, Sarah led one of the biggest commercial accounts in Australia as Managing Director of Woolworths at Dentsu, supported by an extensive media team based in Melbourne and Sydney. Previously she was Chief Digital Officer at Carat and the driving force behind the agency’s digital transformation across Australia.

Speaker Coming Soon

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SPEAKER

Julian Peterson

Sales & Marketing Director, Dianomi

Julian has been growing Dianomi in Australia and across APAC. Dianomi technology delivers native advertising for the financial services, technology and corporate sectors, working only with premium brands and premium publications. Previously he led all aspects of Time Out Australia's early digital strategy.

SPEAKER

Kellie Riordan

Director, Deadset Studios

Kellie Riordan is a leading podcast strategist and the creative force behind many of Australia’s most popular podcasts including Conversations, historical narrative series The Eleventh (AIDC winner), No Feeling is Final (Director’s Choice at Third Coast), the Walkley-award-winning Unravel True Crime, comedy series Finding Drago, Judith Lucy Overwhelmed and Dying, and CrossBread, children’s podcasts Short & Curly, Mackaroy Uncovered and Fierce Girls, and the hugely popular series for women Ladies We Need To Talk and The Pineapple Project.Kellie’s the director of Deadset Studios, a podcast consultancy that works with media houses, brands, and indies on building out their podcast offer. Deadset Studios specialises in audio strategy and creative storytelling, working with the likes of the BBC, ARN, and iHeartRadio.Kellie spent many years as the founding managing editor of ABC Audio Studios, the podcast unit at the Australian Broadcasting Corporation. She’s launched more than 35 new podcasts, all critically acclaimed. Kellie is also the host of top-ranking leadership podcast Curveball.Kellie was a fellow at the Reuters Institute for the Study of Journalism at Oxford University. She’s been on the board of 4ZZZ Radio and Q Music, and on the advisory panel to the University of Canberra’s News and Media Research Centre.

SPEAKER

Adrian Baillargeon

Author, Speaker and Facilitator, Adrian Baillargeon Pty Ltd

A behavioural consultant, a team leadership coach or your biggest supporter.Whatever you want to call him, you will struggle to find someone as passionate as Adrian to help organisations make meaningful progress through the power of their people. Author of Teams that Swear, Adrian has over 20 years of working in the corporate world across teams in marketing, sales and joint venture management. He as worked in financial services (health insurance, travel insurance, general insurance), beverages, pharmaceuticals, and oil & gas, across Canada and Australia. He also somehow ended up in Tunisia and Cameroon coaching for Major League Baseball. Across all of his experiences, Adrian has seen the best and the worst when it comes to teams working together. As a result of previous roles such as Director of Brand, Head of Engagement Marketing and National Sponsorship Manager, he has an in-depth knowledge of challenges that come within the marketing discipline that allows him to relate to marketing audiences. His energetic and relatable approach (that’s the Canadian in me he says) provides audiences with some of the latest research from global organisations on team dynamics, energy drivers, thought provoking activities and personal development insights. These not only educate marketing, advertising and digital leaders, but provide them with tools and tips to create high performing teams who “swear by each other and not about each other

SPEAKER

Peter Kirk

Director, Campfire x

Peter Kirk is a proud Indigenous story teller from Jerrinja, The South Coast of Sydney. He believes in the power of telling a good story in a way that is respectful to Indigenous culture and connects with mainstream Australia. Peter has been integral to developing pathways for Indigenous people to enter the Advertising and media industries and played a key role in setting up the AWARD school Indigenous Scholarship program. He consults with agencies and government departments to develop policies and tangible outcomesPeter is a film director and worked with some of the biggest brands on developing commercials as well as video clips for well known artists.His passion is to see more Indigenous creators enter the advertising and media industries. To create a stronger voice that represents everyone.

SPEAKER

Nick Cleaver

CEO, 303 MullenLowe Australia

Under his leadership, 303 MullenLowe has established itself as one of the most successful agencies in Australia and as a showcase of integrated communications where creative, data, technology and media buying skills thrive together.Over the last fifteen years Nick has taken 303 from being a small independent to a nationally acclaimed agency, winning numerous accolades including multiple Effies(plus the Grand Effie), and creative awards.He has worked on a raft of landmark campaigns across multiple categories and is driven by a belief that advertising effectiveness demands work that captures an unfair share of attention at the moments that matter.The agency’s partnership with MullenLowe has provided for global reach while retaining the agency’s historic local strength.Previously Nick rose through the ranks of DDB to become its Chairman and CEO where he led the agency’s transformation into a leading creative and diversified offering as well as serving as a board member of media company OMD for six years.

MODERATOR

Laura Aldington

CEO , Host/Havas

Laura has worked in the UK, USA and Australia over a 20-year career. She originally joined Host in 2006 as the Head of Account Management after roles in Australia and the UK. Between 2010-2013, she re-located to NewYork as a board member at Anomaly NYC. Returning to Host as ManagingDirector, she became the agency’s CEO before taking the helm of a new venture bringing together Host with Havas Sydney to create a one ofAustralia’s most progressive new agencies. Under her leadership,Host/Havas picked up four Agency of the Year wins in its first year and developed its capability across brand, communications, content ,entertainment, innovation, experience design, technology and digital transformation. In 2018/9, the agency was awarded the Australian GrandEffie, a Gold Effie for Long Term Effectiveness, as well as the AdNewsEffectiveness Award. She was recently recognised in Campaign Asia’s 40under 40 list and AdNews’ Top Ten Industry Leaders in 2018. Laura is currently a Board Member of the Advertising Council Australia (formerlyThe Communications Council), and is also Chairperson for the ACA’sReconciliation Committee, driving an industry-wide commitment to reconnect our First Nations creative storytellers with the communications industry as a whole.

SPEAKER

Cam Blackley

Chief Creative Officer, M&C Saatchi Australia

With over 20 years’ experience of outstanding work at leading international creative shops including Droga5 New York and Sydney, Publicis London, AMV BBDO, Grey, BMF; for the last two years he’s filled the Chief Creative Officer’s chair at M&C Saatchi Australia. Cam has worked on a wide variety of local and global brands spanning Commonwealth Bank, Aldi, Carlton United Breweries, British Telecom, Cadbury, Mars, Tourism Australia, Tiger Beer, TAB and Sportsbet to name a few.Cam has a passion for content, in both long and short form. Short form for the spontaneity, long form for the creative freedom it allows. Both for the entertainment value demanded by today’s battle of the screens. He particularly values the exploration in writing, irreverence and story threads.Cam has been awarded hundreds of times at international awards including a coveted D&AD Black Pencil for The New York Department of Education, D&AD Yellow Pencils and Cannes Lions for CUB and Cadbury, two Grand Clios and two Gold Clios for the A-League. And in 2020 another D&AD Pencil for hijacking the Queen’s Christmas Address with ‘Matesong’ for Tourism Australia.Cam is currently the Chairman of The Australian Writers and Art Directors organisation (AWARD).

SPEAKER

Nic Molyneux

Creative, DDB Melbourne

Nic is a Gunditjmara man who works at DDB Melbourne on Wurundjeri country. After studying at both RMIT and AWARD School, he eventually cracked into the industry in 2017 and together with his creative partner, has gone on to develop a folio of work that’s been recognised locally and around the world.He’s been involved in supporting indigenous inclusion both through AWARD School and promoting the Indigenous Scholarship program, and on various RAPs and projects to help both the industry and brands improve outcomes for First Nations people. Nic’s been a D&AD Next Creative, MADC Rising Star, B&T 30Under30 finalist, and last year an AWARD School ‘Golden Sharpener’ Tutor, helping to shape the new wave of creative talent in Australia. When he’s not working, he’s probably out trying to find Melbourne’s best Negroni.

SPEAKER

Toby Boon

Director - Strategy, Insights and Effectiveness, Powered by Nine

As the Director of Strategy, Insights and Effectiveness for Powered by Nine, Toby leads a team of creative and curious thinkers who are committed to realising big ideas for brands across Nine’s ecosystem of television, radio, print and digital platforms.Toby trained as an account planner in London, working in both creative and media agencies. He is passionate about developing the next generation of strategists, encouraging “non creatives” to think creatively, and finding new ideas in unexpected places.

SPEAKER

Hannah Krijnen

Director , Fiftyfive5

Hannah has been delving into people’s worlds for 15 years, always seeking to understand what drives their behaviour and what is shaping their lives. Where previously she led the qualitative offer at both Added Value and Fiftyfive5, now as a Director at Fiftyfive5, she uses this knowledge to drive commercial growth strategies for a wide range of clients across Media/ Entertainment, Financial Services, Technology, Telco, Retail and Tertiary Education. She is known by her clients as being a trusted consultant who brings the voice and needs of people to life, guiding the development of brand and comms strategies that make a difference.

SPEAKER

Millie Menage

Regional Group Director APAC, R/GA

With experience spanning over 11 years across the UK and APAC, Millie partners with colleagues, clients and their stakeholders to create memorable brand experiences and stories that connect with people in truly authentic, human and impactful ways. A huge advocate for creating a supportive and thriving culture that enables each person to bring their whole, unique and inspired selves to work every day. Millie founded and continues to lead R/GAiD, a ground up Inclusion, Diversity and Equity initiative, developed over 3 years ago. R/GAiD focuses on creating awareness, discussion, and ultimately drives change on key inclusion and diversity topics.In addition to driving R/GAiD Millie is responsible for leading the Google business and relationship across APAC. As part of the R/GA Sydney leadership team, she’s been core to the evolution of R/GA Sydney, with a focus on culture and operations.

SPEAKER

Jonas Jaanimagi

Technology Lead, IAB Australia

Jonas has been working as Technology Lead for IAB Australia since January 2017, having previously been both Head of Media and Head of Media Strategy and Operations at REA Group, for almost five years. Jonas's digital career began in the late 90’s when he joined a start-up financial publisher with 3 other entrepreneurs, which over an 8-year period grew to an organisation of over 130 staff. Jonas then founded and launched WebAds UK, a specialist financial ad network. Prior to moving to Australia with REA Group in 2012, Jonas was the Director of Product Management for Europe at Videology.

SPEAKER

Dan Monheit

Co-founder, Hardhat

Dan Monheit is cofounder of Hardhat, the award winning creative agency that's built on behaviour. Dan consults many of the country’s largest brands, and has been invited to present on how marketers can better use Behavioural Science at leading global events including SXSW in Austin Texas. His Bad Decisions podcast regularly features in the ‘top podcast’ charts and draws listeners from over 90 countries. His Behavioural Science book, “Terrible Advice for Excellent Marketers” will be released in 2021.

SPEAKER

Eaon Pritchard

Founder & Principal, ArtScienceTechnology

Eaon Pritchard is an advertising planner and publicist, ageing punk rocker and

founder of the applied evolutionary psychology consultancy Artsciencetechnology.com. 

He works out of Melbourne, Australia but helps companies all around the world solve problems by working with human nature rather than against it.He is also the author of two books ‘Where Did It All Go Wrong?’ from 2018 and ‘Shot By Both Sides’ from 2020.

He was a contributing author to the APG textbook ‘Eat Your Greens’ and his third book ‘If There’s a Hell Below, We’re All Gonna Go’ is due in October 2021.

SPEAKER

Sheba Nandkeolyar

Founder & CEO, Multiconnexions Group

Sheba is a leading Multicultural and Diversity Marketing Guru. She advises marketers on how to increase revenue through targeting untapped and often affluent audience segments. For some marketers who have included multicultural and diversity marketing in their overall marketing mix, multicultural and diversity brand affiliation is their best kept marketing secret.

Sheba is the Founder and CEO of MultiConnexions Group. The group includes MultiConnexions, Australia’s leading independent multicultural and diversity marketing agency and only GOLD EFFIE Award winner in the multicultural category in Australia and to date; Digital Panda, a Chinese digital and social media marketing agency; Global Connexions, a global marketing consulting and cross- cultural advisory; MCX Digital, which focuses on multicultural programmatic and hybrid digital media solutions, Diversity & Cultural Testing and Language Services.

Sheba was recently appointed Global Vice President - Diversity & Inclusion of the International Advertising Association (headquartered in New York) will see her leading global initiatives to champion diversity across 56 countries. She is Vice President of International Advertising Association - Australia, and Advisory Board Member of Media Diversity Australia, a national not-for-profit with a vision for a media industry with full and equal participation for culturally diverse people at all levels.

Prior to founding MultiConnexions Group, Sheba was CEO/ MD at Interpublic, McCann, and Ogilvy/WPP Group.

Sheba is a recipient of the IAA Champion Inspire Award for her lifetime achievements and excellence in local, regional, and global communication among other awards.

SPEAKERS

Ben May

Founder & CEO, The Code Company

Ben May is the founder of The Code Company - a specialist technical agency that helps content-based businesses find the best way to operate and monetise their digital platforms.Over the last decade, Ben has led digital transformation projects for dozens of media brands, including Nine Entertainment, Mumbrella, Private Media, Pedestrian and Drive. His passion is helping businesses cut through technical complexity to create high-performing websites that accelerate audience engagement and maximise revenue. 

SPEAKER

Kellie Payne

Director, Bates Smart

Kellie Payne is a Director at leading Australian architecture firm Bates Smart, where she drives Commercial Building and Workplace Strategy, overseeing the design and development of large scale fit-outs that improve how people work, learn and collaborate. Her team also leads Bates Smart’s R&D, utilising design outcomes to analyse, track and forecast the changing nature of work and its influence on workplace design. 

These initiatives have led to publications on innovation and technology in the workplace, organisational dynamics and how design can support them, and ongoing research related to liveability and effective stakeholder engagement. 

Kellie has delivered projects for a diverse range of top tier Australian and international organisations. Her clients include Nine News, CHE Proximity, Corrs Chambers Westgarth, The Australian Stock Exchange, The Department of Education, ING, the University of New South Wales and the University of Sydney, as well as many other prestigious brands. 

SPEAKER

Ralph van Dijk

Creative Director & Founder, Resonance Sonic Branding

Ralph van Dijk is a world authority on audio branding, content and marketing. He founded audio specialist agency Eardrum in London in 1990 and launched in Australia in 2006.

With a deep understanding of the power of sound and the spoken word, his passion is fuelled by a determination to innovate, subvert and explore new ways for brands to connect with their audience through sound across all platforms.

Ralph’s most recent highlights include One Show Grand Prix, three Gold Lions at Cannes, New York Festival Gold and three times Radio and Audio Agency of the Year at the London International Awards.

In recognition of these accolades, he was selected as an ‘advertising legend’ to serve as Jury President at the 60th anniversary of the Cannes Lions Festival.

SPEAKER

Ramesh Sathiah

Creative Director & Founder, Resonance Sonic Branding

Ramesh has been helping brands discover their sound for over 20 years. Starting work at Song Zu Sydney in 1996, within three years he was made Creative Director of Song Zu Singapore at the age of 25.

He has contributed to worldwide and regional campaigns for some of the world’s biggest brands including Singapore Airlines, Amazon,
Qantas, Commbank and Etihad Airways and he plays an integral part in all sonic branding for Woolworths.

Ramesh has been a part of the judging panels for many international award shows, including Jury President for Music and Sound at LIA, as
well as a jury member for Clio and AWARD. He has been a guest speaker at Adfest, Promax and Designyatra.

SPEAKER

Dan Robins

Director, CMO Advisory, PwC Australia

As a Director in PwC Australia’s CMO Advisory, Dan consults to the CEOs and CMOs of some of Australia’s biggest brands to help shape their approach to marketing strategy, structure and spend. With a focus on Media, Dan provides guidance on how marketers can best optimise their media investment across all channels, implement media mix modelling to accurately measure the effectiveness of spend, review brands’ agency and partner approaches as well as shaping innovation in new approaches to retail media. Dan also works with Media owner companies on their go-to-market and structural challenges, giving him a unique perspective of the media marketplace.Aside from being a management consultant, Dan is husband to Kiki and Dad to Tilly first, while also being a board director for gender pay equality advocacy group Seat At The Table, and an advisory board member for human skills tech start up MaxMe. Dan is also trying to find time to get into trail running and needs to be held accountable for it...

SPEAKER

Stephen Graham

Partner - Brand & Marketing Strategy, Shadowboxer

Stephen is a co-founder of creative consultancy Shadowboxer where he leads brand & marketing strategy for a roster of established businesses, scaleups and new ventures. Having spent over 12 years building brands, launching products and designing services for the likes of Jaguar Land Rover, Holden, Jetstar and a plethora of start-ups, Stephen has a unique set of experiences that bundle together the core skills needed to advise and deliver on the marketing mix for any client - positioning, product, price, place, promotion. Outside of the day to day Stephen also sits on the Advisory Board for Swinburne University’sMasters of Marketing and has designed a suite of digital marketing courses in partnership with RMITOnline

SPEAKER

Steven McGrath

Partner - Business Strategy, Shadowboxer

SPEAKER

Nicole Mathias Browne

Head of Marketing , Colonial First State

Colonial First State has been helping Australians with their superannuation, investment and retirement needs since 1988. As Head of Marketing, Nicole leads Colonial First State’s marketing function which spans brand, sponsorship, marketing, communications, content, events and operations. Nicole is responsible for setting the strategic direction for the brand and the end to end marketing program to drive growth and engagement across all customer groups. Nicole joined Colonial First State in 2012. Prior to joining Colonial First State, Nicole held marketing and communications roles at ING Australia, AMP and MLC specialising in superannuation, investments and insurance. Nicole is a commercially focussed marketing leader with a proven track record of driving change and building engagement across teams.Nicole holds a Bachelor of Communications and Master of Marketing from University of Technology Sydney.

SPEAKER

Stephen von Muenster

Partner, von Muenster Legal

Stephen is a practicing solicitor and Partner at von Muenster Legal, a specialist technology, media and communications firm based in Surry Hills, New South Wales.Stephen has specialised in advertising, communications, marketing and media law since1995. He has developed a keen interest in emerging technologies, media and the interactive and digital mediascape and in recent times has advised extensively upon disruptor technology platforms, social media, online reputation management and artificial intelligence technologies. He is presently assessing the ACCC response to theDigital Platforms Inquiry and the related Ad Tech Inquiry and providing assistance and guidance to the industry and agencies. In the COVID-19 world, Stephen is assisting agencies with employment law compliance and collections from current and former clients. He has recently conducted an extensive review of the recently released 2020 AANAMedia Buying Agreement and its impact upon media agencies and their advertiser clients. Stephen also specialises in agency mergers & acquisitions and was legal counsel on a number of recent high profile independent agency and media acquisitions across the communications spectrum including Match Media, Mercer Bell, N2N / Herd Agency, Mumbrella, Orchard Advertising, Four Pillars Gin and Storyation. Another of Stephen’s practice area specialisations is dispute resolution and litigation.Stephen successfully conducted the agency test case in the Supreme Court of NSW –Ikon Communications v Advangen International Pty Ltd [2018] NSWSC 1650 – in which Ikon Communications was awarded substantial damages and legal costs when its former client failed to pay professional fees and media costs. He is the legal adviser to The Advertising Council Australia, the Media Federation ofAustralia, the Public Relations Council, the Independent Media Agencies Association andShop!. He sits on the Advisory Board of AIMCo, the newly launched social media influencer industry body. He is a regular presenter for these industry bodies on matters of legal and regulatory compliance including recent industry presentations on Social Influencer Marketing, SocialMedia Law, the introduction of the new Data Privacy Laws, Marketing Law, employment issues in a COVID19 world and the agency client test case. Stephen regularly presents at CommsCon, Mumbrella 360 and other Mumbrella events.He is a guest lecturer at the University of Sydney and UTS from time to time and is regularly asked for comment by the media and to judge industry awards.

SPEAKER

George Kypraios

CEO , Yefira Group

With more than 15 years of experience, George Kypraios, CEO of Singapore headquartered, Yefira Group, is a trusted M&A advisor in the marketing services and technology industry. Some of the interesting transactions he and his team have been involved with include the sale of Carter Digital to Infosys, Orchard Marketing to Enero, as well as Hawker Britton and Aleph Labs to WPP AUNZ.

SPEAKER

Matt Kain

VP, APAC Regional Head of Digital, Infosys Digital

Matt Kain recently joined Infosys as VP, Head of Digital for APAC. In this role, he is responsible for driving digital strategy and capability development across the entire region, bringing together existing digital delivery and newer Experience Design services as a cohesive capability. He also leads the regional operations for our global experience and design brand, WONGDOODY. Matt brings over 20 years of experience in digital leadership with domestic and international management skills in digital marketing and experience design space. His leadership roles have spanned strategy, operations, sales, and marketing communications for enterprise organisations, driving transformative solutions and enhanced Customer Experience for clients.His experience crosses numerous industry verticals having worked with top global clients including Samsung, Coke, P&G, Visa, Citi, Heineken, Novartis, Singtel/Optus, SAP, Motorola, Honda, and Kellogg’s.Matt lives in Sydney, and likes motorbikes and dry red wines

SPEAKER

Laura Aldington

CEO, Host/Havas

Laura has worked in the UK, USA and Australia over a 20-year career. She originally joined Host in 2006 as the Head of Account Management after roles in Australia and the UK. Between 2010-2013, she re-located to New York as a board member at Anomaly NYC. Returning to Host as Managing Director, she became the agency’s CEO before taking the helm of a newventure bringing together Host with Havas Sydney to create a one of Australia’s most progressive new agencies. Under her leadership, Host/Havas picked up four Agency of the Year wins in its first year and developed its capability across brand, communications, content, entertainment, innovation, experience design, technology and digital transformation. In 2018/9, the agency was awarded the Australian Grand Effie, a Gold Effie for Long Term Effectiveness, as well as the AdNewsEffectiveness Award. She was recently recognised in Campaign Asia’s 40 under 40 list and AdNews’ Top Ten Industry Leaders in 2018. Laura is currently a Board Member of the Advertising Council Australia (formerly The Communications Council), and is also Chairperson for the ACA’s Reconciliation Committee, driving an industry-wide commitment to reconnect our First Nations creative storytellers with the communications industry as a whole.

SPEAKER

Nick Mercer

Founder, The Silver Fox Partnership

SPEAKER

Michelle McGrath

Co-founder and CEO , Lens10, a MightyHive Company

MODERATOR

Chris Savage

Business Growth Specialist, The Savage Company

Chris Savage – winner of the Mumbrella 2020 Industry Leader of the Year Award - is one of Asia Pacific’s pre-eminent public relations, marketing and communications industry leaders. But that’s not his passion. What drives Chris and is shaping his career today is helping leaders and businesses accelerate growth ... growth in profits, courage, momentum, capability, reputation, efficiency, effectiveness, and growth in stature.Following a highly successful 25 year career in public relations... where his roles includedChairman of the biggest PR group in the region and as an entrepreneur who started what became one of Australia’s leading financial PR firms.... Chris served for seven years asChief Operating Officer of STW Group (now WPP AUNZ), Australasia’s leading marketing content and communications group, from 2008 and 2015. He resigned in early 2015 to start his own business, The Savage Company, which focuses on helping leaders accelerate growth. Chris is an accomplished keynote speaker and speaks at major conferences across the world. His weekly blog, Wrestling Possums, is read by more than 10,000 followers a week.

SPEAKER

Toby Boon

Director - Strategy, Insights and Effectiveness, Powered by Nine

As the Director of Strategy, Insights and Effectiveness for Powered by Nine, Toby leads a team of creative and curious thinkers who are committed to realising big ideas for brands across Nine’s ecosystem of television, radio, print and digital platforms.Toby trained as an account planner in London, working in both creative and media agencies. He is passionate about developing the next generation of strategists, encouraging “non creatives” to think creatively, and finding new ideas in unexpected places.

SPEAKER

Hannah Krijnen

Director , Fiftyfive5

Hannah has been delving into people’s worlds for 15 years, always seeking to understand what drives their behaviour and what is shaping their lives. Where previously she led the qualitative offer at both Added Value and Fiftyfive5, now as a Director at Fiftyfive5, she uses this knowledge to drive commercial growth strategies for a wide range of clients across Media/ Entertainment, Financial Services, Technology, Telco, Retail and Tertiary Education. She is known by her clients as being a trusted consultant who brings the voice and needs of people to life, guiding the development of brand and comms strategies that make a difference.

MODERATOR & GAME SHOW HOST

Julia Vargiu

Director, Australia , SI Partners Global

New business is a science for Julia Vargiu, Founder & MD of New Business Methodology and Australian Director of SI Partners, a global M&A consultancy advising creative and technology businesses to achieve maximum value for shareholders.

A no-nonsense New Yorker now residing in Sydney, Julia is an international business growth consultant, masterclass facilitator, keynote speaker and mentor.

Over her 25-year career she has advised thousands of agency CEOs around the world on how to win more business from current and future clients – without relying on pitching.

Julia founded New Business Methodology in 1998 to work with leading agency CEOs, Managing Directors and Executive Managers to realise their growth ambitions.

The formation of NBM builds on Julia’s years in industry in marketing communications and advertising roles specialising in new business development and executive coaching. This depth of knowledge and years of global industry data enables her to transform an agency’s ability to achieve fast-paced profitable growth.

Julia is unique in her ability to coach CEOs and executive leaders to find their distinctive value and worth, important to themselves, and their C-suite executive colleagues and clients. She is a sought-after, engaging speaker and a regular at Mumbrella360, SAGE, PRIA RCG National Conferences and is an Industry Hero for The Miami Ad School, Australia.

TEAM: CMO FAMILY

John Broome

CEO, Australian Association of National Advertisers (AANA)

John is CEO of the Association of Australian National Advertisers (AANA), the peak industry body representing Australia’s advertisers and has been in the role since September 2017. Prior to the AANA John had a 25 year marketing career in FMCG, working in several categories including food, confectionery, household cleaners and personal care, with a number of global companies including Unilever, Kellogg, Nestle and Reckitt Benckiser. His most recent role was CMO at Unilever ANZ.Originally from Yorkshire, England, John has lived and worked in several countries, including the US, Canada and the Middle East. He lives in Sydney along with his wife, Jacquie and two daughters, Leah & Anna.

GAME SHOW CONSULTANT

Darren Woolley

Founder & Global CEO, TrinityP3

Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director.

TEAM: AGENCY FAMILY

Imogen Hewitt

CEO, Spark Foundry

Imogen has over 20 years of industry experience in full service, media and creative agencies in Australia and South East Asia across strategic and agency leadership roles.

She joined Spark Foundry in 2020, moments before the Pandemic, and took the media agency to the top of the 2020 new business rankings in Australia in that first year in the role. Imogen was listed on Campaign Asia’s 2017 and 2020 ‘Women to Watch’ list, and has also been recognised on B&T’s Women in Media Power List every year since 2017 and serves on the Media Federation of Australia Board.

Imogen once calculated that she had participated in 126 pitches in 18months. That’s 1.6 a week. She acknowledges that this is a nonsense for everyone involved.

Beyond her professional achievements Imogen is mum to two girls who serve as both fuel for her ongoing commitment to diversity and inclusion and reality check on the things that really matter.

TEAM: AGENCY FAMILY

Sean Cummins

Partner, Cummins and Partners

Sean has created some of Australia's most enduring campaigns. He founded his own agency Cummins&Partners in 1997 and for a 2 year hiatus has worked as an independent for the last 25 years. Sean pioneered bringing media and creative back together when the industry was going the other way. He was named ADMA Marketer of the Year. Perhaps the only creative person to achieve this. He is in the AdNews Hall of Fame.

TEAM: CMO FAMILY

Brent Smart

Chief Marketing Officer, IAG

Brent Smart is Chief Marketing Officer of IAG, the Australian insurance giant with leading brands including NRMA and CGU. When Brent joined in 2017, NRMA Insurance was ranked the 36th strongest brand in Australia (by Brand Finance). Now, it is the third strongest brand in the country and strongest insurance brand in the world. This brand strength has translated to commercial success that has seen NRMA Insurance win 3 coveted Gold Effies in the last 2 years. Previously, Brent spent 20 years in the advertising business, rising to CEO of Saatchi & Saatchi New York and leading the New Zealand Agency of the Decade, Colenso BBDO. Originally from Melbourne which explains his love of Aussie Rules footy, Brent lives in Bondi with his wife and 3 sons who don’t love Aussie Rules footy quite as much.

TEAM: AGENCY FAMILY

Jules Hall

CEO, The Hallway

Starting out as a management consultant for Accenture Jules moved into the world of advertising in 2000 taking a job at one of London’s early digital agencies. After moving to Australia Jules founded The Hallway in 2007 with a mission to build an advertising agency that could be more relevant, more effective and more interesting.Together with Creative Partner, Simon Lee, the two have grown The Hallway into one of Australia’s top independent agencies, winning awards around the world for their creativity and effectiveness.Outside of work Jules blames his sporting background for his competitive edge. In 1993 he represented Great Britain at the world rowing championships. These days sailing has replaced rowing. He has competed in most of the world’s major ocean races including four Sydney-Hobarts.

SPEAKER

Greg Page

CEO, West82nd

Gregory John Page, AM the Original Yellow Wiggle and need no real introductions! He is an Australian singer, musician and actor. He is best known as the original lead singer and a founding member of the children's band the Wiggles from 1991 to 2006 and then again from 2012 to 2013. Page has also recorded several solo albums. He is a Sudden Cardiac Arrest Survivor, Founder of Heart of the Nation, Original Yellow Wiggle, Creator of 40+ children's properties, song/script writer, and early childhood consultant. 

SPEAKER

Julie Leask

Professor, Faculty of Medicine & Health, University of Sydney

Julie Leask is a Social Science professor at the University of Sydney. With a Masters and PhD in Public Health. Her research focuses on risk communication, responding to vaccine hesitancy and refusal, and strengthening vaccination programs and policy. With 124 publications in her field, she brings expertise in communicating with consumers and patients about vaccine programs. 

SPEAKER

Rose Herceg

Chief Strategy Officer, WPP AUNZ

Rose Herceg is the Chief Strategy Officer, WPP AUNZ. Rose is known for her innovative thinking and expertise in company innovation, social trends and business strategy. She has in-depth knowledge of the industry and an unmatched ability to make market predictions.

SPEAKER

Jennie Sager

Head of, Nextdoor Australia

Jennie Sager is a Media Executive with more than 20 years experience creating and delivering global first campaigns for top tier companies. Throughout her career, Jennie has produced award-winning programs for top television networks, including MTV, Discovery, NBC, ABC, CBS, The Nine Network, and HGTV. She has worked in more than 65 countries and at the world’s biggest events, including Superbowl XLVIII, The Academy Awards, and The Grammys. As the Director of Content Partnerships for Asia Pacific at Twitter, Jennie oversaw the team in Japan, Korea, Southeast Asia, India, Singapore, and Australia. As the Head of Nextdoor Australia, her mission is to strengthen communities across Australia while combating the nation's loneliness problem. Jennie also sits on the Board of Directors of Sydney's premier entertainment venue, City Recital Hall and MediaRING, an organisation that fosters career opportunities for Aboriginal and Torres Strait Islander peoples in the media sector. 

SPEAKER

Dr Michelle Lim

Scientific Chair , Ending Loneliness Together

Dr Michelle Lim is a Research Fellow at the Iverson Health Innovation Research Institute, and Centre for Mental Health at Swinburne University of Technology. Dr Lim is the head of the Social Health and Wellbeing (SHAW) Laboratory. The main aim of the SHAW laboratory is to generate rigorous research related to loneliness across the lifespan. Specifically, the aim of the research is to develop and design evidence-based and consumer relevant interventions that can effectively target loneliness. 

Dr Lim is a full member of the Australian Psychological Society and a practising Clinical psychologist of 16 years. She received her PhD at the University of Melbourne and postdoctoral training at the Anxiety and Psychotherapy Laboratory at Washington University in St Louis, USA. 

Dr Lim is the chief scientific advisor for Ending Loneliness Together, a national Australia network made up of universities and industry partners. She is considered the leading Australian expert in loneliness, with more than 80 national media appearances to date. Dr Lim also provides consultation to not for profit organisations and government. She has also written online articles for the conversation, which generated high readership of over half million readers. Her work has so far focused on developing evidence based digital interventions that can promote social health and wellbeing in young people. 

SPEAKER

Prof Ian Hickie

Professor, Brain and Mind Centre, Sydney University

Professor Hickie is Co-Director of Health and Policy at The University of Sydney’s Brain and Mind Centre. He is an NHMRC Senior Principal Research Fellow, having previously been one of the inaugural NHMRC Australian Fellows. He was an inaugural Commissioner on Australia’s National Mental Health Commission  overseeing enhanced accountability for mental health reform and suicide prevention. He is an internationally renowned researcher in clinical psychiatry, with particular reference to medical aspects of common mood disorders, depression and bipolar disorder. He is now focused on the development of real-time personalized and measurement based care systems for use in partnership with young people and their families. These systems promote early intervention, use of new and emerging technologies and suicide prevention. In his role with the National Mental Health Commission, and his independent research, health system and advocacy roles, Professor Hickie has been at the forefront of the move to have mental health and suicide prevention integrated with other aspects of health care (notably chronic disease and ambulatory care management).

SPEAKER

Erdem Koch

Head of Communications and Government Relations, Philip Morris International

Erdem is a communications and corporate affairs professional with more than 15 years experience across the private and public sectors in various roles. He graduated from Law and Journalism in Australia, and went on to work as a journalist for over a decade, starting with SBS and moving on to the ABC, whilst also teaching journalism at La Trobe University. In 2015, he took a sabbatical in 2015 and headed to the country where both his parents were born, Turkey, where he covered the country's worst terrorist attacks and attempted coup, and also worked in PR for a project in conjunction with the President's office. Whilst working in his dream job - being the Executive Producer of Australia's flagship political discussion program, the ABC's Insiders - he got a call to join a company keen to address one of the world’s most intractable health problems: smoking. That company is Philip Morris International (PMI), the world’s largest tobacco company, with a rather large task: to convince governments, regulators, health bodies and the public that it wants to stop selling cigarettes. Erdem lives in Melbourne with his wife and one-year-old daughter.

SPEAKER

Ollie Wards

Director of Music , TikTok Austalia & New Zealand

Ollie Wards is TikTok's first Director of Music for Australia and New Zealand. Since joining TikTok in September 2020, he has worked to create opportunities for Australian and Kiwi artists on the platform both domestically and overseas. Ollie is always building ways to deepen the users' experience with music on TikTok and connect them with musicians through multiple avenues including live streaming, music editorial, content creation support and most recently launching a TikTok radio station. Previously, Ollie was at triple j for a decade where he led content and programming for the network including triple j Unearthed.

SPEAKER

Brett Armstrong

General Manager for Global Business Solutions , TikTok Austalia & New Zealand

Brett Armstrong is the General Manager, Global Business Solutions for TikTok Australia and New Zealand. As the leader for the region, he oversees all aspects of the commercial business, including brand partnerships, client solutions, business marketing and sales operations. Brett brings with him a strong track record of driving impactful business results in entrepreneurial environments, with 20 years' combined experience working in multinational consultancies, financial institutions, and most recently at Google. During his eight year tenure at Google, Brett held a number of senior leadership positions, including most recently his dual role of Country Manager for New Zealand and Head of Media Agencies AUNZ.

SPEAKER

Prof Peter Danaher

Professor of Marketing and Econometrics & Head of Department of Marketing , Monash University 

Professor Peter Danaher is a Professor of Marketing and Econometrics and Head of the Department of Marketing within the Faculty of Business and Economics. He was formerly Coles Myer Chair of Marketing and Retailing at the Melbourne Business School and has held visiting positions at London Business School, The Wharton School, NYU and MIT.

SPEAKER

Nigel Marsh

CEO, West82nd

Nigel Marsh is a creative native with over 30+ years in the commercial sector. Nigel knows what influences consumer behaviour and what motivates them. He has worked for McDonald's, Pepsi, Canon and P&G and has worked across many public health campaigns (HIV, drink driving, smoking, climate change). Nigel is an expert in helping marketers and organisations adapt their strategy to meet the external challenges they face.

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Creative Convention

SHERATON GRAND SYDNEY HYDE PARK

Program
Wednesday 14 July & Thursday 15 July
Session
Speakers
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Ideas & Innovation Forum

FOUR SEASONS HOTEL SYDNEY

Program
Wednesday 14 July & Thursday 15 July
Session
Speakers
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Media Mixer

HILTON SYDNEY

Program
Wednesday 14 July & Thursday 15 July
Session
Speakers

What does the Australian media and marketing industry have to do to succeed in 2021? How have the challenges of 2020 changed the industry, its people, and the way it does business? What has the industry learnt from this and how does that all come together to influence the way media and marketing operate today and into the future?

In this one-off session, four of Australia's most prominent industry leaders will each share their way forward, discussing the challenges, opportunities and changes they have personally dealt with, before taking part in a panel session with audience Q&A.

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Masterclasses

HILTON SYDNEY, LIVE STREAMED TO ALL VENUES

Program
Wednesday 14 July & Thursday 15 July
Session
Speakers

A snapshot from 2019

TICKETS

Final hours to save $300

Choose your own experience

Mumbrella360: Reimagined 2021 will be held across three different venues. When purchasing your ticket simply select the stream you would like to attend in-person.

Don't worry, you'll still have access to the other streams via our virtual on demand platform.

Early Bird savings expire at midnight tonight (May 7).

EARLY BIRD 2 DAY PASS
Creative Convention
$1,699+GST
$1,399+GST
Buy Tickets
INDIVIDUAL RATE

Sheraton Grand Sydney Hyde Park

This ticket includes:

  • Two-day in-person access to the Creative Convention sessions only on July 14 & 15
  • Access to the Masterclass Stream on July 14 & 15 (live streamed)
  • Virtual access to all other Mumbrella360: Reimagined sessions via the on demand platform
EARLY BIRD 2 DAY PASS
Ideas & Innovation Forum
$1,699+GST
$1,399+GST
Buy Tickets
INDIVIDUAL RATE

Four Seasons Hotel Sydney

This ticket includes:

  • Two-day in-person access to the Ideas & Innovation Forum sessions only on July 14 & 15
  • Access to the Masterclass Stream on July 14 & 15 (live streamed)
  • Virtual access to all other Mumbrella360: Reimagined sessions via the on demand platform
EARLY BIRD 2 DAY PASS
MEDIA MIXER
$1,699+GST
$1,399+GST
Buy Tickets
INDIVIDUAL RATE

Hilton Sydney

This ticket includes:

  • Two-day in-person access to the Media Mixer sessions only on July 14 & 15
  • Access to the Masterclass Stream on July 14 & 15 (in-person)
  • Virtual access to all other Mumbrella360: Reimagined sessions via the on demand platform
EARLY BIRD
3-FOR-2 GROUP PASS
$4,167+GST
$2,798+GST
Buy Tickets
GROUP RATE

Book three tickets for the price of two - total group price: $2798+GST. This group ticket includes:

  • Three individual two-day passes, with in-person access to the venue selected at registration only on July 14 & 15
  • Access to the Masterclass Stream on July 14 & 15 (live streamed)
  • Virtual access to all other Mumbrella360: Reimagined sessions via the on demand platform
EARLY BIRD
6-FOR-4 GROUP PASS
$8,394+GST
$5,598+GST
Buy Tickets
GROUP RATE

Buy six tickets for the price of four - total group price: $5598+GST. This group ticket includes:

  • Six individual two-day passes, with in-person access to the venue selected at registration only on July 14 & 15
  • Access to the Masterclass Stream on July 14 & 15 (live streamed)
  • Virtual access to all other Mumbrella360: Reimagined sessions via the on demand platform
DAY2- MUM360-109

JULY 13-15 2021 | VARIOUS VENUES, SYDNEY

About the event

Mumbrella360 ran for the first time in Sydney 2011 and quickly became Australia’s biggest media and marketing conference that was largely curated by the industry it serves.

After one of the most challenging years for brands and agencies around the world, hear from the biggest and best speakers in the Australian industry, learn practical lessons from the various masterclasses, connect with your peers again on the expo floor or in the speed-networking session, and get back into a professional learning environment, in-person, in a COVID-safe manner.

Who should attend?

Marketers

Mumbrella360 will bring together CMOs and marketing leaders from Australia and New Zealand. Hear what some of the brands making the biggest waves in marketing believe their advantage is, plus their thoughts and ideas on the industry and their specific challenges.

Agencies

Hear from agency leaders across media, creative, digital, social and more. Learn about their market conditions and challenges, their ideation processes and the client opportunities they are seeing.

Media

Some of the biggest media brands in the world speak at Mumbrella360, providing a platform to discuss a wide array of industry topics when it comes to the global and local media industry.

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JULY 13 | HILTON HOTEL SYDNEY

Exclusive Roundtable Networking Day

Mumbrella360: Reimagined’s networking event will take a different shape in 2021.

Places and more details for this day to be released soon.

SPONSORSHIP

Become a sponsor

Bring your brand, product or solution to the forefront of leading media, marketing and advertising professionals as part of the industry’s premier conference of the year. Sponsoring Mumbrella360: Reimagined is the ultimate opportunity to align your company with content that's strategically important to your positioning in the marketing and advertising industry. Create a positive association with your company and progressive marketing through thought leadership.

HEADLINE SPONSOR

PREMIER PLATINUM SPONSOR

SUPPORTER

EVENT DETAILS

Mumbrella360: Reimagined

July 13-15 2021 | Various Venues, Sydney

Creative Convention
(Sheraton Grand Sydney Hyde Park)

Ideas and Innovation Forum
(Four Seasons Hotel Sydney)

Media Mixer
(Hilton Sydney)

Event timings: 08.30am - 17.30pm (approx)