Winner: Best Conference in NSW (2017 Australian Event Awards)
June 12-14, 2018 | Hilton Hotel Sydney

2018-06-12 07:00:00 2018-06-14 11:30:00 Australia/Sydney Mumbrella360 Australia's biggest Media and Marketing Conference Hilton Hotel Sydney Tim Burrows
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Australia’s biggest media &
marketing conference

Mumbrella360 is getting bigger and better this year. The 2017 event featured some of the most prominent names in the media and marketing industry, both globally and locally, while attracting record-breaking attendance figures. This June, the three-day event will feature sessions curated by industry experts tackling the most challenging topics and revealing the biggest opportunities, case-study learnings in the master class zone, exhibition areas featuring well-known industry brands and continuous networking opportunities including a half-day formal networking session.


Petronella Panérus & Magnus Jakobsson

CEO & ECD, Åkestam Holst

One Man Against the Robot: The Greatest Chatbot Failures

Christi Olson

Head of Evangelism for Search,

Kate Ritchie

Co-host, Kate, Tim & Marty drive show, Nova Network

In Conversation – Women in Media

Russel Howcroft

Chief Creative Officer, PwC

Edwin Wong

VP of Research & Insights,

An Ad Guy and a Psychologist Walk into a Campaign

2018 Program

The New Wave of Creative Thinking
The Evolution of Search and Marketing’s Monumental Shift
In Conversation – Women in Media
Meaningful Connections: Building Customer Love with 18-35 Year Olds
Are CMOs in Crisis or in Clover?
Shit Real Leaders Say
CMO to CEO: The Route to the Top Job
Beyond Being Woke: Building Credibility to Connect with Youth Audiences
Drowning in Data? Grab Your CX Lifejacket…
PwC Entertainment & Media Outlook 2018-2022
The Social Video Debate: Growth, Engagement, Loyalty
Meaningless Media Metrics and the Changing Agency Model
Breakfast TV Meets Serious Science: The Creation of a Social Heavyweight
VR and the Future of Photo Shoots
Is the Startup and Innovation Economy Forgetting Marketing and Advertising?
Exclusive Research: Brand Alpha – The Disruption Edition
Content Saturation, Attention Economics & the New Age of Experience Design
Lazy, Scared, Overwhelmed: Behavioural Economics and the Modern Customer
Tough-to-Love Brands – Are You More of a Skid Marque than a Lovemark?
How Centennials (13 and Under) are Disrupting Global Digital Media
Generation Play: How Gaming Completed Its Mainstream Transition
How Does a Publisher Adapt to an Industry That Has Been Redefined By Programmatic?
Rethinking Female Brand Archetypes
Marketing Operations Platforms – Why Are Ancient Practices Still in Place?
How to Sell Your Ideas®
How to Inject Creativity and Innovation into an Established Brand
The New Content Landscape – Merging Customer Utility and Business Value
Merge | The Closing Gap Between Technology and Us
Advertising Has Lost the Plot. So What Are We Going to Do Now?
Scary Smart Data: How to Accurately Predict Your Customer’s Future Behaviour
The Impact of Family Marketing on Purchase Intention
The Rise of the AI Operator: Is it Going to Change the Job of the Marketer?
Where Are the Grown Ups? Adulthood Versus Adulting
The Death of Impression Based Marketing and the New Era of Measurability
Perfection in Imperfection: AI and the New Culture of Disruption
An Ad Guy and a Psychologist Walk into a Campaign
How Australia Compares to the World’s Most Effective Campaigns
One Man Against the Robot: The Greatest Chatbot Failures
Digital Misattribution: An Inconvenient Truth
NIDA Presents: Freedom of Speech: Voice Tips From a Professional Actor
Effective Ways to Deliver Drive-to-Store Advertising
Seeing Is Believing and Now Acting: Developing Close Consumer Relationships Through Sport
Better Together: Media, Marketing and Using Consumer Neuroscience


How to Map Facebook Results to Business Objectives: A Lexus Case Study
The Law of Innovation
How to Get in Tune with Music for Your Marketing
How to Turn Data into a Killer Insight
How to Create People-Centric Media Experiences
The Good the Bad and the Grey: How to Tame Guerilla Marketing
Location Marketing – The Next Frontier
How Jaguar Land Rover Created a Joint Venture Agency
How to Qualify Influencers and Ensure Authenticity
Turning the Mirror Around to Reflect Your New Audiences – China and India
How to Manage Data and Audience Segmentation in 2018
How to Build Your Personal Brand
How to Build an Army of Great Freelancers and Consultants


We want you to get the most out of your Mumbrella360 experience and we appreciate that not everyone needs the full bells and whistles. A variety of ticket options are available to fit what is the most important to you and your company. This includes everything from individual tickets to 10-for-7 group discounts for our conference days.

Terms & Conditions


June 12, 2018 | Hilton Hotel Sydney

Networking Day

For anyone working in the media and marketing landscape, Mumbrella360’s networking afternoon is an essential speed-meeting forum. This is an effective and efficient way to get to face-to-face with the most relevant and senior executives in the industry.

How it works

Be an exhibitor

Bring your brand, product or solution to life through clever interactions on the exhibition floor at Australia’s premier conference for the media, marketing and advertising industry.

Find out more

Exhibition Floor

Find out which space could still be yours on the exhibition floor at Mumbrella360.

View Exhibition Map

Become a sponsor

Mumbrella360 offers companies the chance to get your high-level branding in front of key decision makers across the media and marketing industry. Align your company with Australia’s best conference and raise your brand awareness to a highly targeted, audited audience. Create a bespoke sponsorship that is unique to your business and fulfils your marketing objectives.

Sponsorship Enquiries

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Missing Mumbrella360 is like deliberately sabotaging your success.

Great learning, great networking, great speakers, great controversy - getting better every year and turning into the must-attend event amongst a sea of so many.

This conference is like a rock concert meets university lectures. It's fun, engaging and well informed.

If there is one media and marketing event you go to in a year - this one is it.

Figuring out the sessions you think you can probably afford to miss is the hardest part.


Date & Timings
Location & Directions



Contact the conference curator,
Tim Burrowes.



Contact the sales director,
Victoria Seymour.



Contact the head of events,
Nicole McKay.