21-23 May 2024 | Sydney

Dare to Disrupt: Mumbrella360

Welcome to Mumbrella360, where the most brilliant minds and daring innovators in the realm of media and marketing converge. It's the epicenter of inspiration, the gathering place for industry trailblazers, and the crucible in which the future of our field is forged.

We're thrilled to announce that Greg Hoffman, former Nike Chief Marketing Officer and the founder of Modern Arena, is flying in to keynote this year. This is your one and only chance to hear from the marketer responsible for shaping the global brand landscape.

Join us in this immersive three-day event, where you'll gain expert knowledge, network with industry leaders, and experience the future of media and marketing taking flight.

Meet the 2024 firepower so far...

Greg Hoffman

Founder, Modern Arena & Former Chief Marketing Officer, Nike

Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena. Greg brought all of his brand experience to the world this year through his best-selling book Emotion by Design: Creative Leadership Lessons From a Life at Nike.

For 28 years, Greg held marketing, design, and innovation leadership roles at NIKE. During that time, he was a major strategic and creative influence for the brand during every major global sporting event, for the launches of NIKE’s signature innovations, and for the building of the brands of its athletes.

Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through Business Insider’s 50 Most Innovative CMOs and AdAge’s Power Players annual lists.

Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors.

Today as founder and principal of Modern Arena, Greg advises Fortune 500 brands, startups, and nonprofits on creating brand strength, business growth, and social impact. He delivers keynotes to teams at brands ranging from Apple, Google, and Netflix, to Lego, Target, and Meta, on how to build stronger emotional bonds through branding and creativity.

In addition, He is a board member for Summit Impact, the philanthropic arm of Summit Series, the Branding instructor at the University of Oregon's Lundquist College of Business, and a member of the Board of Trustees for the Minneapolis College of Art and Design.

Joanna Robinson

Chief Marketing Officer, The Iconic

With over 26 years of commercial experience across marketing, sales, and leadership, Joanna is Chief Marketing Officer at THE ICONIC, Australia's leading online fashion and lifestyle destination. Holding a Bachelor or Arts degree and Masters of Strategic Marketing, she also has the privilege of teaching Marketing and Leadership subjects at Sydney University as a Sessional Lecturer. 

Beginning her career in FMCG, Joanna has worked with the likes of Procter & Gamble, Unilever, Johnson & Johnson and Colgate Palmolive. She has also worked in senior roles in Beauty with Estee Lauder and L’Occitane, as well as “entertainment” categories such as Bubble Tea and Wine with Chatime Group and Tyrrell's Wines respectively. She has a particular expertise in marketing to Gen Y and Z, and utilising data and insights to optimise customer experience to drive commercial outcomes. 

Joanna’s international experience has spanned Australia, Asia, North Africa, Middle East, and Turkey. 

She is an advocate for women's empowerment, diversity and gender equality in the workplace, and is passionate about developing and mentoring the next generation of female leaders. 

Naysla Edwards

VP Brand, Marketing and Member Experience, American Express

For over 20 years, Naysla has been creating meaningful connections that unite brands with their customers, partners  and communities to create long-term advocacy. 

She is passionate about fostering innovation and building loyalty through customer insights and data, developing strategic partnerships and continuously challenging the status quo.

Naysla and her team have successfully created some of the most recognised and memorable partnership events for American Express in Australia. These include American Express principal partnership of the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride, American Express delicious. Month Out, American Express Vogue Fashion Night In/Out, American Express Open Air Cinemas and the American Express Airport and Entertainment Lounges to name a few.

Naysla is a passionate advocate of Diversity and Inclusion, she is the Co-Executive sponsor of AX Pride ANZ, leads all efforts towards elevating marketing practices to remove stereotypes and showcase a realistic Australia and is an active member of the mental health and Women’s networks.

Naysla sits in the board of Redfern Legal Centre which is a valued Amex community partner, where she shares her expertise to support Redfern Legal centre’s vision to enhance access to justice and uphold human rights through the provision of holistic and accessible legal support to disadvantaged communities.

Naysla was born in Colombia but has lived across the world; her family takes top priority and Naysla ensures she has time to be with her husband Jon and her young daughter Isabella.

Simon Cheng

Chief Marketing Officer, Menulog

Bio coming soon...

Louise Cummins

Chief Marketing Officer, World Vision Australia

Louise is the Chief Marketing Officer for World Vision Australia and has over 25 years of award-winning experience in marketing, management, and organisational change. She has also been recognised and is part of the alumni of CMO50 (top 50 CMOs in Australia list). With governance training from the Australian Institute of Company Directors, Louise has served on several not-for-profit boards. She is a coach, mentor and trainer and her passion projects have led her to write two globally successful children’s books and produce an award-winning short film. For more information visit - https://www.louisecummins.com.au/ and https://www.linkedin.com/in/louiseemmacummins/

Christina Aventi

Chief Strategy Officer, BMF

A young-at-heart veteran with 24 years’ experience, Christina started her career as a ‘grad’, client side at Unilever. After getting that solid grounding in marketing and category management, she jumped ship and found a permanent home as a brand and communications strategist where comms theory crashed into sociology with a little side of pop psychology for good measure.  It was the goldilocks of roles for her, understanding people and even herself a little better by being the consumer whisperer, representing the voice of the punter on the street. Since then has contributed to award-winning, effective campaigns across an array of clients (ALDI, Government, FMCG) and is most proud of the behaviour change work she has been part of in both the commercial and social marketing sector. 

An industry commentator and regular panellist on Gruen (ABC), Christina has led BMF to be the most effective agency in Australia, in 2017 and in 2019, and number 3 in the world in the WARC Creative Effectiveness ratings.  Whilst she’s driven to deliver creativity that’s effective, it’s superseded by being mum to her two kids, the mini schnauzer, Ziggy and doing ‘life’ as best she can alongside her partner Mark.

Lisa Dent

Vice President Global Marketing, BlueScope

Lisa Dent is a marketing executive and leader with over 25 years marketing and sales experience in large manufacturing businesses. She has spent many years developing and implementing marketing strategy within the home improvement, building and construction industry. During her career she has also applied her skills across a wide range of industries including FMCG specifically food and veterinary pharmaceutical, retail, building and construction. She is currently the Vice President of Global Marketing at BlueScope, a leader in metal coating and painted steel products headquartered in Australia, with operations spread across North America, Australia, New Zealand, China and throughout Asia and well known for brands such as COLORBOND® steel.  Lisa is passionate about learning, supporting diversity and creating the right environment for marketers to be the best versions of themselves for the benefit of the business, marketing teams and individual growth.

Jess Manihera

Head of Marketing ANZ, Sanitarium The Health Food Company

Jessica Manihera is the Head of Marketing for Sanitarium The Health Food Company ANZ.  With over two decades of experience in marketing leadership, Jessica is a dynamic leader who is passionate about promoting health and wellness through nutritious and sustainable food choices with iconic grocery brands such as Weet-Bix, UP&GO, and So Good.

After studying a Conjoint Bachelor's degree in Law and Commerce, Jessica's journey in marketing began with a passion for creatively solving consumer problems. Her leadership at Sanitarium is marked by a deep understanding of the power of data and insights to drive consumer-centred innovation, communication, and marketing initiatives that yield tangible commercial outcomes.

Before her role at Sanitarium, Jessica held marketing leadership roles at Campbell Arnott’s, where she had the chance to oversee and contribute to an extensive portfolio of renowned Australian brands. Today, at the helm of Sanitarium's marketing endeavours, she not only fosters a culture of innovation and collaboration but also actively contributes to the cultivation of a new generation of leaders who share her passion for making a positive impact.  Jessica appreciates her team’s inspiring high-performance culture, expertise, and diversity of thinking.  Together, they collectively work to grow ideas into meaningful connections and impactful experiences for consumers, inspired by a shared commitment to promoting health and wellness.

Jessica Manihera's passion extends beyond marketing; it is defined by her commitment to nurturing talent, fostering diversity, and empowering the next generation of marketers and female leaders to shape the future of the industry.

Julie Dormand

Managing Director, The Works, part of Capgemini

Julie Dormand is a renowned industry leader in the advertising and marketing field, with a passion for helping others advance in their careers. As Managing Director at The Works, part of Capgemini, and armed with over 30 years of experience, Julie has established herself as a distinguished figure by adhering to a simple philosophy: supporting individuals in their professional journeys. She firmly believes in leveraging her expertise to elevate clients' brands and foster meaningful connections that have a positive impact on people's careers – and lives. Julie currently works with Mentor Walks, an initiative designed to provide women with unparalleled career advice via female leaders. As a recognised and awarded leader, Julie has received multiple accolades for her business and people leadership skills in numerous industry shows including Mumbrella, ADMA, Campaign Asia, and most recently a Finalist in Executive Leader and ‘Glass Ceiling’ categories at B&T Women in Media.

Anna Bollinger

Executive Planning Director, BMF

With 20 years’ experience in the Advertising industry as an integrated, brand-driven strategic planner Anna has deep experience in QSR, FMCG, service and retail industries. Throughout her established career Anna has worked with several blue-chip clients such as ALDI, McDonald's, Mondelez, Qantas, CBA, KPMG, Uber Eats, Alinta Energy.

Before the age of 30, Anna was awarded the APG Planning Idol for top Account Planer and has gone on to have her work lauded at creative and effectiveness award shows across the globe, including Cannes Lions, Spikes Asia, and the Australian Effie Awards.

As a former dancer and theatre sports enthusiast, Anna lives for moments of vulnerability and unexpected candour which she finds daily as mum to four young boys.

April Siler

Chief Executive Officer, Rêveuse

April Siler, the founder and CEO of Champagne brand Rêveuse, has 20 years of experience in the Global food and beverage industry.  April has expertise in driving exponential growth for disruptor brands in traditional categories.

April was the CEO for high growth supplements brand 8Greens and the Senior Vice President of Marketing and Global Development for the plant-based milk brand Califia Farms.  During Califia’s most intensive 3-year growth period April spearheaded all USA marketing and led the brand’s internationalization.  April previously led marketing and sales for Aussie brand The Chia Co.  From the brand’s creative inception through to development of a world first innovation - Chia Pod, where April partnered with world champion surfer Kelly Slater for brand communications.

April who has lived in New York, Los Angeles and London - began her career in Melbourne, Australia in the Treasury department of Visy.  April has a Bachelor of Commerce, majoring in Marketing and Economics, from Monash University in Melbourne.  April played professional basketball in Australia and Spain and has a passion for grower Champagne and nutritious foods. 

“Rêveuse is the French word for a woman who dreams. I’ve been called a dreamer by men in the business world, and it was considered an insult. I’ve always been proud to be able to dream up new worlds and possibilities for others, and I wanted to claim that feeling for Rêveuse. For me, it’s about being able to create something that, by its distinctive taste and ability to make any occasion feel a bit fancy, brings friends and family together to create memorable moments. That, to me, is true luxury — and a worthy dream.”  April Siler.

See what's on the program

Explore 60+ empowering sessions at Mumbrella360 across diverse themes including a dedicated masterclass zone.


Embark on an unparalleled journey and explore 60+ empowering sessions across diverse themes, access dedicated masterclasses, and return to the office with game-changing ideas.

Mumbrella360's program is carefully curated by some of the industry's boldest marketing leaders, innovators and futurists.

Call for Sessions

Our carefully curated lineup features the industry's boldest marketing leaders, innovators, and futurists. Do you have a session idea that can captivate our audience? Submit your proposal by 13 December.

Mumbrella360 showcases a lineup of local and global influential speakers.


Experience a lineup of influential speakers at Mumbrella360, featuring 100+ industry leaders and global visionaries. With former Nike CMO Greg Hoffman confirmed and set for the Mumbrella360 spotlight, watch this space for more big names to be announced.

Grab your tickets for Mumbrella360, the largest media and marketing conference in Australia.


Step into the heart of innovation at Mumbrella360, where the industry's sharpest minds unite to shape the future of media and marketing. Purchase your ticket for three days of inspiration, knowledge-sharing, and transformative experiences.

Partner with Mumbrella360


Participate in a one-of-a-kind experience filled with exceptional chances to spotlight your brand and expertise, engage with attendees and connect directly with industry leaders. To explore the possibilities further, reach out to us today.

Delegates at Mumbrella360, The Hilton.

Why Attend?

With 90+ speakers, including influential global keynotes, and a thriving community of senior marketers, this event is your gateway to unparalleled insights. You'll forge invaluable connections with industry leaders and discover what lies ahead.


Travelling interstate? Lock in your accommodation with a 30% discount

If you're planning on travelling interstate to attend Mumbrella360 on 21-23 May, secure the 2-night Explorer Pass to stay at The Darling at The Star hotel. Ensure you book early before they're all sold out.

Note: there are only 20 rooms available so don't wait.

Explorer Pass


  • 2 nights (Tuesday & Wednesday) 5-star accommodation at the The Darling at The Star
  • 3-day event access
  • 2-day conference pass
  • M360 1:1 networking event
  • Welcome reception
  • Intimate masterclasses
  • M360 cocktail party
  • 5 streams of content

Offer ends 13 December

Advanced rate: $3469+GST



All-Access Pass


  • 3-day event
  • 2-day conference pass
  • M360 1:1 networking event
  • Welcome reception
  • Intimate masterclasses
  • M360 cocktail party
  • 5 streams of content

Offer ends 13 December

Advanced rate: $2799+GST



Conference Pass


  • 2-day conference pass
  • Welcome reception
  • Intimate masterclasses
  • M360 cocktail party
  • 5 streams of content

Offer ends 13 December

Advanced rate: $2399+GST



90+ speakers

2000+ professionals

5 streams of content

15+ masterclasses

Who will be in the audience?

Marketers in the audience at Mumbrella360


Mumbrella360 will bring together CMOs and marketing leaders from Australia and New Zealand. Hear what some of the brands making the biggest waves in marketing believe their advantage is, plus their thoughts and ideas on the industry and their specific challenges.

Agencies in the audience at Mumbrella360


Hear from agency leaders across media, creative, digital, social and more. Learn about their market conditions and challenges, their ideation processes and the client opportunities they are seeing.

Media in the audience at Mumbrella360


Some of the biggest media brands in the world speak at Mumbrella360, providing a platform to discuss a wide array of industry topics when it comes to the global and local media industry.


Major partner


Event details

Dates: 21-23 May 2024

Venue: Doltone House, Jones Bay Wharf


Getting there

Level 3, 26-32 Pirrama Rd, Pyrmont NSW 2009

View directions on how to get there here.

Volunteer with us

Mumbrella360 2023 would not be possible without the help and dedication of our amazing volunteers. This event is a fantastic opportunity to be part of Australia’s biggest media and marketing conference. Whether you’re passionate about media and marketing, event planning, or simply want to connect with like-minded people, we invite you to join our team.

Applications to volunteer for 2024 Mumbrella360 is now open.

Volunteer at Mumbrella360