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June 4-6, 2019 | Hilton Hotel Sydney

(Returning June 2-4 2020)

Big ideas were revealed at Australia’s leading media and marketing event

Australia’s biggest media and marketing event, Mumbrella360, was a huge success in June with some of the most prominent names in the industry from Australia and around the world impressing the audience. It featured breakthrough ideas that challenged the way you think about media and marketing, sessions that kept the audience on the edge of their seats, detailed masterclasses went deep on the important issues and challenges, networking opportunities with the best and brightest and a variety of content like no other media and marketing conference in APAC. From London to Los Angeles, New Delhi to New York, Mumbrella360 in Sydney was the media and marketing hub of the world in June. Make sure you don’t miss out on next year.

Featured speakers in 2019

Swati Bhattacharya

Chief Creative Officer, FCB Ulka

Hugh Marks

Chief Executive Officer, Nine

Mat Baxter

Global CEO, Initiative

MJ DePalma

Head of Multicultural & Inclusive Marketing, Microsoft

Amy Glancey

Chief of Staff, Atlassian

Kay Madati

Global VP & Head of Content Partnerships, Twitter

Matt Knapp

VP Creative, Executive Creative Director, Dollar Shave Club

Jac Phillips

Head of Marketing - ANZ & South Pacific, Visa

Captain Richard De Crespigny

Qantas Pilot & A380 Captain, Speaker and Best Selling Author

Mark Ritson

Adjunct Professor, Melbourne Business School

The full conference program

7:00am
Arrival and Registration
7:00am
Breakfast Briefing: Take Charge of Change; The New CMO’s Handbook
8:00am
MAIN STAGE
Welcome to Country
8:05am
MAIN STAGE
International Keynote: Sharp AF – Why Dollar Shave Club is Investing So Much in Creativity
9:30am
MAIN STAGE
International Keynote: Inclusive Marketing: Optimising Life and Business
DISRUPTION STAGE
Logic and Magic: The Mantra to Building Successful Brands
BRAIN STAGE
QF32: The Keys to Handling a Crisis From the Captain That Saved an A380
TECHNOLOGY STAGE
The Intersection of Data and Creativity: How Personalisation is Changing the Rules of Engagement (International Speaker)
10:15am
Morning Tea
11:00am
SCREEN STAGE
Nine’s Evolution – What’s Next?
ENGAGEMENT STAGE
Women in Media 2019: The Conversation Continues
DISRUPTION STAGE
Real Disruption: 86 400 On How The Banking Industry is Being Redefined
BRAIN STAGE
Exclusive Research: How Australia Compares to The World’s Most Effective Campaigns (International Speaker)
TECHNOLOGY STAGE
Marketing in a Post-Platform World
12:00pm
SCREEN STAGE
Tales From The Jungle: The Real-Life Stories of Making TV
ENGAGEMENT STAGE
One Brief, Five Tech Outcomes: The Live Pitch with a Real Winner
DISRUPTION STAGE
The Brands Disrupting the World and How They Do It
BRAIN STAGE
The Great Talent Shift: How Migration Is Affecting the Marketing Industry (International Speaker)
TECHNOLOGY STAGE
Talking Above the Tweets: How to Keep Up With Consumers (International Speaker)
12:45pm
Lunch
2:00pm
ENGAGEMENT STAGE
Why Digital OOH’s Measurement Must Move Beyond Simply Counting Eyeballs
TECHNOLOGY STAGE
Solving the Content Crisis
3:00pm
SCREEN STAGE
Behind Love Island Australia – Engaging Millennial Audiences in a Cross Platform World
ENGAGEMENT STAGE
Influencers Don’t Care About You or Your Brand (International Speaker)
DISRUPTION STAGE
Exclusive Research: Lessons on Effective Advertising from Half a Century of Effie Awards
BRAIN STAGE
Networking – From Awkward to Awesome
TECHNOLOGY STAGE
Rise of the Not-So-Perfect Machines
4:00pm
SCREEN STAGE
Cordless Audiences – Who Are They and Why Should You Care?
ENGAGEMENT STAGE
Why Style is the New Currency of Creativity (International Speaker)
DISRUPTION STAGE
How I Accidentally Built a Global Data Storytelling Platform (International Speaker)
BRAIN STAGE
How Brands Can Win, According to My Therapist
TECHNOLOGY STAGE
Crawl, Walk, Run, Fly: The Stages of Mass-Personalisation
5:00pm
SCREEN STAGE
Mumbrellacast Live: The Naked Legacy
ENGAGEMENT STAGE
Less Gut, More Science: Using the Real World for Optimisation
DISRUPTION STAGE
The Pursuit of Greatness: New Research on Building Sustainable Brands
BRAIN STAGE
Exclusive Research: What Chinese Consumers Think of Aussie Brands
TECHNOLOGY STAGE
30 Digital Marketing Tips, Tools and Techniques in 60 minutes
6:00pm
Mumbrella Cocktail Party at The ArtHouse Hotel
7:00am
Arrival and Registration
7:00am
Breakfast Briefing: How to Build the Revenue-Shifting Trifecta: SEO, PPC and Content
8:05am
MAIN STAGE
International Keynote: True Stories: The Growing Abuse of the Pitch
9:30am
MAIN STAGE
International Keynote: #NoConditionsApply – The Indian Advertising Campaign That Shook The World
STORY STAGE
Sports Stars and Brands: The Good, The Bad and The Ugly
IDEAS STAGE
How Do We Repair Trust in Our Democracy?
TECHNOLOGY STAGE
Exclusive Research: The Voice of Us
10:15am
Morning Tea
11:00am
WISDOM STAGE
Pitch Imperfect: Stories From The Pitch Room
PERFORMANCE STAGE
Containing Australia’s Worst Serial Killer
STORY STAGE
Meaningful Media: What Really Matters to Consumers (International Speaker)
IDEAS STAGE
KISS and Tell: Samsung’s Marketing Principles Explained
TECHNOLOGY STAGE
Exclusive: The Connected Home of the Future IRL
12:00pm
WISDOM STAGE
The Secrets to Media Pitch Success (International Speaker)
PERFORMANCE STAGE
MBA Lessons in Brand Management
STORY STAGE
The Discontent with Content
IDEAS STAGE
The CFO’s Guide to Doubling Your Marketing Budget
TECHNOLOGY STAGE
Intuition Versus AI: How Best to Marry People and Technology in Creative Work (International Speaker)
12:45pm
Lunch
1:00pm
STORY STAGE
Lunchtime Session: Inside the Client vs Agency Test Case
2:00pm
WISDOM STAGE
Women 50+. They’re Not Invisible, But You Are. Join The Party and Find Out How To Get It Right
IDEAS STAGE
Customer Experience – The New Battleground
TECHNOLOGY STAGE
Beyond Tech: Creating the Revenue Marketing Engine
3:00pm
WISDOM STAGE
How Media Works: The Science That Can Help Maximise Media
PERFORMANCE STAGE
Beyond the News: The Media Balancing Act of the 21st Century (International Speaker)
STORY STAGE
How to Write Bloody Awful Copy… Or Not
IDEAS STAGE
Thriving in the Fourth Industrial Revolution
TECHNOLOGY STAGE
How Audience Targeting and AI Campaigns Undermine Brand Growth
4:00pm
WISDOM STAGE
I Need a Dollar: How to Raise Investment or Sell and Cash In on Your Blood, Sweat & Tears
PERFORMANCE STAGE
From CMO to the Board: How Marketers are Gaining a Seat at the Table
STORY STAGE
Brand Storytelling: How to Absolutely Nail It
IDEAS STAGE
Interactive Session: Can You Crack This?
TECHNOLOGY STAGE
Giving Your Vision a Voice: Lessons from Global Content Companies
5:00pm
WISDOM STAGE
War Gaming – The How-To For Getting It Right
PERFORMANCE STAGE
Key Performance Indicators – What Gets Measured Gets Managed
STORY STAGE
Why Stereotypes and Assumptions are Fostering a Culture of Delusion Among Australian Marketers
IDEAS STAGE
How To Swear In Your Ads: The Science of Swearing and How It Affects Advertising
5:45pm
Close

Masterclass program

11:00am
MASTERCLASS THEATRE
The Importance of Fucking Up
12:00pm
MASTERCLASS THEATRE
How to Leverage Chatbots With Your Social Media Strategy
1:00pm
MASTERCLASS THEATRE
From Blue Rinse to Blue Skies – How to Market to Seniors Effectively
1:30pm
MASTERCLASS THEATRE
How to Make Powerful and Engaging Video Content – At Scale
2:00pm
MASTERCLASS THEATRE
How To Communicate Like a Pro
3:00pm
MASTERCLASS THEATRE
How to Make a Hit Podcast
4:00pm
MASTERCLASS THEATRE
How and Why Strategy is Key to Winning with Content
10:00am
MASTERCLASS THEATRE
How to do Contextual Advertising Properly
11:00am
MASTERCLASS THEATRE
Creating Performance Vitality for Marketing Leaders
12:00pm
MASTERCLASS THEATRE
The Volkswagen Guide on How to Employ the Rule of Four in Your Content Strategy
1:00pm
MASTERCLASS THEATRE
What is Blockchain and What Comes Next?
1:30pm
MASTERCLASS THEATRE
How to Make Powerful and Engaging Video Content – At Scale
2:00pm
MASTERCLASS THEATRE
Brainstorming is Bullshit, Here’s How You Create Real Ideas
3:00pm
MASTERCLASS THEATRE
How to Use Beliefonomics In Your Marketing
4:00pm
MASTERCLASS THEATRE
The Art of Ethnographic Research: Pro Tips From a Pro Researcher

Some of the best and most powerful marketers in Australia coming together in one place.

Edwin Wong, SVP of Research & Insights, BuzzFeed

From the second you get here you know you are at something special.

Paul Murray, Presenter, Sky News

When I come to Mumbrella360 I'm always really impressed by the immediate sense of passion and energy around the media industry, and how many people really want to be here and take part in the conversation.

Michael Laxton, General Manager Brand & Media, Coles

Missing Mumbrella360 is like deliberately sabotaging your success.

Nicole Ohm, Senior Marketing Manager, Brownes Dairy

It's the one date in the calendar where you get both sides of the equation and everything in between coming together.

Kathryn Williams, Owner, Kathryn's Mint

The vibe at Mumbrella360 is always pretty electric. From walking to the sessions, to who you meet in between the sessions, to going to the drinks; it's just full of the industry.

Tim Duggan, Co-Founder & Publisher, Junkee Media

The quality of the events that Mumbrella puts on, but particularly Mumbrella360, is second to none.

Kate Payne, Marketing Manager, PwC Australia

June 4, 2019 | Hilton Hotel Sydney

Networking Day

Mumbrella360’s networking afternoon is an essential speed-meeting forum, offering an effective and efficient way to get to face-to-face with the most relevant and senior executives in the industry.

How it works

Exhibit at Mumbrella360

Bring your brand, product or solution to life through clever interactions on the exhibition floor at Australia’s premier conference for the media, marketing and advertising industry.

FIND OUT MORE

Get involved for 2020

Take a look at the exhibition floorplan for 2019 and start thinking about a space for your brand next year.

View 2019 exhibition map

Become a sponsor in 2020

Mumbrella360 offers companies the chance to get your high-level branding in front of key decision makers across the media and marketing industry. Align your company with Australia’s best conference and raise your brand awareness to a highly targeted, audited audience. Create a bespoke sponsorship that is unique to your business and fulfils your marketing objectives.

Major Partner

Premier Platinum Sponsors

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Supporters

Need To Know More?

The Mumbrella360 Story
Why You Should Attend
Date & Timings
Location & Directions
Accommodation

Contact

FOR CONTENT ENQUIRIES

Contact the head of paid content,
Damian Francis.
+61 (0) 2 8296 0232

Email

FOR SPONSORSHIP ENQUIRIES

Contact the head of sales,
Victoria Seymour.
+61 (0) 424 373 063

Email

FOR EVENT ENQUIRIES

Contact the event coordinator,
Kristine Abalos.
+61 (0) 2 8296 0219

Email