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Reuniting the ANZ media and marketing industry

Virtual Event | November 17-20, 2020

Australia and New Zealand's biggest media and marketing conference, Mumbrella360, is back in a revised format to suit the current environment. Run over four days, the conference is ready to attack the biggest talking points in an industry that is going through some of the most substantial changes in its history. As always, the conference will feature leading speakers both local and global.

This year has seen major disruption in the industry - disruption that was quick and unexpected. At Mumbrella360: Reconnected, join your peers and be inspired by those with big ideas, strong, informed opinions, and world-leading case studies.

All four days will be streamed online - book your virtual tickets now.

HEADLINE SPONSOR

INTERNATIONAL KEYNOTE

Sir Martin Sorrell

Founder & Executive Chairman, S4 Capital

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, which is building a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that.

S4 Capital plc merged with MediaMonks, its content practice, in July 2018 and MightyHive, its programmatic practice, in December 2018 and has added eight further content programmatic and data companies to both practices in 2019 and five in 2020. It is listed on the London Stock Exchange under SFOR.L and after a little over two years, S4 Capital plc has over 2600 people in 30 countries, with a market capitalization of over $2.6 billion.

Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

INTERNATIONAL SPEAKER

Christi Olson

Head of Evangelism , Microsoft

Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for Internet Marketing Association, the Paid Search Association and the University of Idaho School of Business. For over a decade Christi has led in-house Digital Marketing teams at Microsoft, Expedia, Harry & David, and agency teams at Pointmarc and Point It. She has spent her career helping businesses solve their marketing challenges and goals through analysing data to develop actionable insights and strategies. Christi has been recognised by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts each year since 2014. Additionally, Christi is a recognised keynote speaker across the globe at events such as AdWeek, CES, Mumbrella, DMEXCO, SMX, and the Digital Summit Series. She also writes for Search Engine Land, Search Engine Journal and has been published on HuffingtonPost, Venture Beat, Forbes, AdAge and MarketingProfs. When she isn’t writing or speaking she’s typically running around with her children Roy and Adelinde, and her husband Jason.

SPEAKER

Craig Reucassel

Writer & Presenter, Fight for Planet A

No stranger to Australian television audiences, Craig Reucassel is a writer and comedian who is best known for his work with ​The Chaser ​and the ​War on Waste.

Craig and a group of satirical comedians founded The Chaser newspaper, which led to a number of ABC TV Chaser programs including ​The Election Chaser, CNNNN, The Chaser’sWar on Everything, Yes We Canberra ​and ​The Hamster Wheel.

Most recently he’s appeared on ABC in ​The Chaser’s Media Circus, The Chaser’s ElectionDesk ​and the recent series of satirical consumer affairs show ​The Checkout​. Craig was born in South Africa but moved to Australia at a young age. He attended Bowral Public School and Bowral High School, but despite this never became a famous cricket player. He then attended the University of Sydney, and graduated with honours in the Bachelor of Economics (Social Science) and Bachelor of Laws.

At some point he also co-hosted the triple j shows ​Today Today, Bloody Sunday ​and ​The Race Race ​with fellow Chaser Chris Taylor. In 2016 he performed in David Williamson’s ​Jack of Hearts ​at The Ensemble. In recent times he has appeared as a host of ​The Drum, ​as well as reported and presented episodes of ​Foreign Correspondent. ​With Chris Taylor, he also produced and fronted the recent election podcast, ​Democracy Sausage. ​In 2017, he presented the first series of the multi-award winning ​War on Waste (AACTA Award for MostOutstanding Factual/Documentary Series & Logie Award for Most OutstandingFactual/Documentary Series among others) ​and in 2018, he presented ​War on Waste - the Battle Continues ​for ABC-TV.

INTERNATIONAL SPEAKER

Melissa Waggener Zorkin

Global CEO and Founder, WE Communications

When Melissa Waggener Zorkin founded WE, she wanted to tell the technology stories that weren’t being told, and share the incredible ways human lives are transformed by innovation. She knew instinctively tech would play a transformational role on the world stage, changing the way we live and communicate, and she was right.

Over the decades, Melissa has partnered with the world’s most groundbreaking brands, telling their stories and navigating transformation by keeping purpose, the “why” behind innovation, as her north star. Melissa’s own bold sense of purpose is how she led WE through good times and bad, maintaining the agency’s spirit of independence and willingness to put people first, even when times were hard.

From launching the first version of Microsoft Windows to working with world-class brands like Volvo, McDonald’s, Cisco and VSP, Melissa is uniquely qualified to lead clients—and her own agency—through transformation with a simple formula: Keep people and purpose at the centre of all decisions. She’s used that north star to help prioritise her investments and evolve her company throughout the decades, keeping its mantle as one of the leading independent global communications agencies in the world. Under Melissa’s direction as global CEO, WE Communications pursues its purpose: to use the gift of communication to move people to positive action — for clients and for the world.

Speaker

Jason Kahner

President, Global Health & Wellness

Jason Kahner is President of Grey Group’s Global Health & Wellness practice, responsible for creating Famously Effective work that permeates culture and drives brand growth for leading clients including GSK, Pfizer, Lilly, Fitbit, Walgreens, P&G and many others. 

His vision for the practice focuses on applying borderless creativity to unlock brand growth by unearthing unique health and wellness benefits for clients – whether they are firmly rooted in the category, playing in an adjacent industry, or looking to identify a new source of growth which could be ignited through the adoption of a wellness-oriented perspective.

Since his arrival at Grey in 2005, Jason has led award-winning teams across a variety of Rx and OTC global brands, including Sensodyne, Botox, Playtex, and GE Healthcare; as well as clients outside the category such as Microsoft, NFL, HSBC global banking, and US National Parks.

Prior to Grey, he was SVP/Director of Marketing at FCB, converting over $50M in new business from Coke, Jamaica Tourism, and Roche; and his earlier experience includes P&G, Kraft, Nabisco, Samsung, and AT&T Wireless.  

Jason graduated Duke University with a degree in Political Science, and is a visiting professor at Columbia and NYU.

INTERNATIONAL SPEAKER

Chris Stephenson

Regional Head of Planning and Strategy, APAC , PHD Media

Chris is Head of Strategy and Planning for PHD across APAC where he leads product and drives thought-leadership, creativity and innovative thinking.

Chris is a passionate believer in the mutual benefits of brands engaging people in positive and constructive ways; he believes that considered, creative, integrated, innovative communications create value for consumers, brands and businesses; that reach is not an objective; and that hope is not a strategy.

He has delivered strategic media planning and thought leadership for a range of clients across both Europe and APAC, and has worked on global and regional projects for brands including Singapore Airlines, Unilever, ANZ Bank, Google, Coca-Cola, Adidas, Ferrero, HSBC, Ebay, LG and The Guardian.

An industry thought-leader, Chris has co-written three books on the future of the media industry and the impact of machine learning on marketing. A regular and respected commentator on the communications industry, he has presented on stages including Cannes, Spikes Asia and Mumbrella360.

He still likes what he does.

SPEAKER

Jo Feeney

Director of Marketing, McDonald's

Jo Feeney is the Director of Marketing for McDonald’s Australia, where she has responsibility for the management of key business platforms, marketing campaigns and tactical plans. Jo joined McDonald’s in 2013 and has almost 20 years’ experience in marketing and brand management. Since starting her career as a Marketing Specialist at Woolworths New Zealand in 2001, she has worked across the entertainment, food and telecommunications industries in senior marketing roles for brands such as Telstra, Foxtel and Woolworths. In her time with McDonald’s she has been pivotal in the development and execution of key business platforms including the introduction of McCafé in Drive Thru and Create Your Taste. With a passion for brand and marketing, Jo is highly driven, enabling her to deliver strong business results supporting the next stage of McDonald’s growth in Australia.

Speaker

Tim Duggan

Co-Founder & Editor-at-Large, Junkee Media

Tim Duggan is a new media entrepreneur who has co-founded several digital media ventures, most notably Junkee Media, one of Australia’s most innovative and awarded publishers. 

Junkee Media's titles include Junkee, Punkee and AWOL, and was named the Large Publishing Company of The Year at the 2018 Publish Awards. Junkee’s content agency, Junkee Studio, helps leading global brands like Netflix, American Express and Westpac tell and share their stories. In 2016, Junkee Media was acquired by ASX-listed oOh!media. 

Tim is the author of Cult Status, and sits on the boards of Hello Sunday Morning, a tech startup changing the world’s relationship with alcohol, and the Griffin Theatre Company, Australia's new writing theatre. 

SPEAKER

Emily Geier

Senior Content Marketing Manager, HCF

Pioneering HCF's content marketing strategy and bringing its brand value proposition to life, Emily believes in the power of words and stories to drive emotional engagement and build brand salience. Using search data as insight into consumer intent, she’s implementing a content approach focused on key meaningful moments in the life journey of the members that are the heart of HCF’s vision as Australia’s largest not-for-profit health fund.

Before moving Down Under and entering the complex and fascinating world of health insurance, Emily harnessed the power of words in marketing and sales across a global customerbase, for the world’s biggest book publisher.

As a lifelong lover of the written and spoken word Emily believes in the power of the right content at the right time, to fundamentally change perceptions, and lives.

International Speaker

Tom Kershaw

Chief Technology Officer, Magnite

Tom Kershaw is the Chair of Prebid.org, an independent organisation established in 2017 to bring together the oversight, guidance, and development capabilities of more than 30 ad tech vendors and publishers to solve the industry's common technical hurdles. He is also Chief Technology Officer of Magnite.

Kershaw has more than 25 years of tech and advertising industry experience including more than a decade spent leading product development and engineering teams at global innovation leading companies, including Google.

Kershaw holds a B.A. in Economics from New York University and Masters Degrees from the University of London and the London School of Economics.

Speaker

Ben Lilley

Owner and Creative Chairman, McCann

SalA Psychology and Economics Major, Ben Lilley's career began in the creative departments of some of Australia’s most respected ad agencies, including George Patterson, McCann Erickson and DDB Needham. He received numerous local and international awards for his creative work before launching full-service creative agency SMART in 2000.

Establishing offices in Sydney, Melbourne, Queensland and Auckland, SMART was acclaimed for its creative work for brands including adidas, ANZ Bank, Coca Cola, Dulux, Ferrero, Levi’s, McDonald’s, News Limited, SEEK, Specsavers, Unilever and Vodafone. Named by AdNews as “one of the best known independent advertising success stories in Australia”, the agency was recognised in the AdNews and B&T Agency of the Year, Cannes, Effies, Clios, New York Festivals and numerous other global award shows, and as a B&T Agency Employer of the Year and a BRW Fast100 company.

In 2011, SMART was acquired by McCann Worldgroup, with Ben appointed Australian Chairman & CEO. McCann Australia went on to be named the world's most awarded creative agency and Australia’s most effective agency, achieving global acclaim most notably for its "Dumb Ways to Die" campaign for Metro Trains, the most awarded campaign in history. McCann Australia was also named Agency of the Year by D&AD, Campaign Brief and Mumbrella, and One Show Best of Show and AdNews Campaign of the Year among other accolades.

In 2016, Ben was named McCann Worldgroup Asia Pacific Creative Leadership Chair, overseeing creative excellence and setting new McCann creative and effectiveness records for APAC markets including Australia, China, Hong Kong, India, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand. In 2020, Ben returned to McCann Australia as both its Creative Chairman and new owner, after acquiring the national operation from IPG.

A regular media commentator, Ben has featured in the Ernst & Young Entrepreneur of the Year Awards and as one of AdNews’ Top Forty Under Forty advertising professionals.

SPEAKER

Matt Allison

Managing Director, Ubiquity Lab

Matt Allison is the founder and managing director of Ubiquity Lab.

He is renowned for helping organisations create meaningful experiences, in a way they can monetise. A strategist at heart, he spots angles others miss.

Matt helps market-leading brands embed a customer-led marketing ecosystem. He doesn’t believe in going deep on one discipline. His mantra, and experience, is data-led paid, owned and earned integration.

He was previously Bupa’s Head of Global Content Strategy; and conceptualised Bupa’s award-winning publishing hub and Blog Awards.

In addition to working with top CMOs, Matt is a judge on the international Content Marketing Awards. And his cutting-edge views have earned him regular keynote speaker spots at high-profile events.

INTERNATIONAL SPEAKER

Leo Hadden

Head of Strategy and Partner, BrandOpus

Leo Hadden is the Head of Strategy and Partner at global brand-led creative agency BrandOpus. Inspired and motivated by the quest to imagine, establish and champion intuitive brands, Leo is responsible for leading the strategy team to define and articulate distinctive and effective branding strategies for global icons and local heroes alike.

Driven by an understated fascination for the relationships between people, brands and design, Leo has developed a wealth of knowledge and expertise in behavioural economics, cognitive neuroscience and semiotics. Having spent time living in Costa Rica, Brazil and Cuba, and with a degree in Spanish, Portuguese and Latin American Studies, he has a keen interest in emerging markets and cross-cultural communications.

SPEAKER

Dan Monheit

Co-Founder & Strategy Director, Hardhat

Dan Monheit is a Co-Founder of Hardhat, a creative agency built for today. A student of the old and a driver of the new, Dan works with ambitious marketers to build enduring brands. Hardhat clients include Tigerair, Bupa, Victoria University and Simply Energy.

Dan is also creator/host of the innovative ‘Real Big Things’ event series, a seasoned presenter at global conferences including SXSW, a university guest lecturer and a regular contributor to many of the region’s leading marketing publications (including Mumbrella).

Dan is also co-host of Bad Decisions, the behavioural economics podcast your competitors have been listening to for months.

SPEAKER

Wade Kingsley

CEO and Founder, The Ideas Business

In 25+ years he’s worked in the media and marketing industries, with national leadership responsibilities at media publishers Nova Entertainment and Southern Cross Austereo. As General Manager of Vizeum (Melbourne), he focused on the professional development of the agency team.

His passion is empowering creativity in people. Through The Ideas Business, he facilitates workshops and coaching sessions focussed on creative skill development. He believes everyone is born creative and Wade focuses on giving people the confidence to unlock and share their creative abilities.

SPEAKER

Nastassia Kuznetsova

Senior Strategist, Jack Morton Worldwide

A senior creative planner with consultancy roots, Nastassia is passionate about delivering excellent results for businesses through pioneering solutions and business models that reimagine, transform, and future proof businesses. Today, she’s focused on growing the Australian arm of Genuine X, Jack Morton’s technology-driven innovation offering, working to reinvent the ways in which brands interact with consumers offline, and accurately measure each interaction.

Speaker

Kathryn Williams

Managing Director, KMint

Kathryn is the go-to finance guru for Australia's peak industry bodies and creative agencies. An internationally experienced business and financial consultant, mentor, workshop facilitator and keynote speaker - Kathryn liaises closely with industry councils, is involved in benchmark studies, she is the creator of The Money Wheel® keynote and Show Me The Money® perennial Marketing Communication specific financial workshop.

Working in the field Nationwide with a multitude of above and below the line agencies, Kathryn sees how the industry is really performing, accumulating a volume of experiences which grow her skills, knowledge, competency, adding great value to her consultancy offering.

Kathryn is the author of Sell Your Ideas™, and is an articulate and vibrant speaker about the commercialisation of creative ideas, cumulating from her global experience in chartered accounting, management consulting, marketing and communications.

Speaker

Nicola Swankie

Founder and Lead Facilitator, The Resilients

Nicola Swankie, a well-respected thought leader in the digital and social marketing industry and previous victim of ambition-burnout herself, realised that while many companies were becoming increasingly concerned about the growing issue of burnout and stress-related conditions at work, there were not a huge amount of practical solutions based training services out there to help give teams more resources.

Swankie has over 15 years of global experience in large scale Marketing & Advertising digital and innovation change projects for many wide-ranging clients, including Coca-Cola, Diageo, NRMA, Kelloggs, Samsung, Brown Forman, MasterCard, GPT, Coles, I Quit Sugar, TEDx & endota spa. 

She pioneered Social Media in Australia, setting up Social for the globally awarded Leo Burnett Sydney and was Managing Director for Australia’s largest facebook ad buyer in Australia, SOCiETY (IPG Mediabrands) developing a market-leading offering in Influencer and Native Advertising during her tenure there and thrives on being on the cutting edge of innovation and helping clients through digital change.

Through a 5 year study and personal development journey, Swankie had discovered that with change, often also comes stress. However, to deal with that stress and anxiety we can develop our personal resilience. After years of self-practice, she wanted to give back by sharing her knowledge, while pursuing her personal purpose of helping inspire others to do the bold things they never thought possible and having the resilience to work through the tougher side of doing that successfully.

Speaker

Alistair Angus

Co-founder & Partner, SI Partners

Specialising in connecting businesses with global investors and partners, and creating innovative deal structures designed to match stakeholders’ objectives, Alistair leads SI Partners consultancy and M&A advisory practise in Asia-Pacific.

Prior to founding SI Partners in 2001, Alistair built and sold companies in the digital, direct selling and manufacturing sectors.  This entrepreneurship followed General Management roles for Inchcape Plc in the Middle East and Asia.

Alistair has advised the shareholders of Mailman on their acquisition of Seven League, Principle One on their sale to Tico Digital, Ying on their sale to Finn Partners, Redbridge Communications on their sale to WE, and Resonance and Skye Media on their merger to form one of China’s largest independent digital agencies.  

SI Partners is a global M&A advisor and growth consultancy with a passion for creative and technology businesses. SI Partners advise creative communications, marketing services and tech businesses across APAC, Europe and the US on growth, leadership, commercial behaviour, building global businesses and strategic growth partnerships, developing growth strategies and originating deals that deliver maximum, lasting value for shareholders.

Speaker

Nick Seckold

Regional VP, APAC, Microsoft Advertising

Over the last 20 years, Nick has held a number of senior leadership roles around the world having worked in both the UK & Singapore before returning to Australia to lead Dentsu’s Global Digital Marketing Agency iProspect as CEO ANZ prior to joining Microsoft in 2019.

Nick spent more than 10 years with WPP’s flagship Media Agency Mindshare where he held a number of leadership roles including Head of Search UK, Head of Digital APAC and the CEO of Mindshare Singapore. Nick’s wealth of experience also includes spending more than 3 years with Facebook Singapore as the APAC Regional Director leading the development and expansion of the tech company's Marketing Analytics platform "Atlas" before transferring to Facebook’s Marketing Science unit to lead the Global Agency and Global Accounts teams.

In his role at Microsoft Advertising, Nick is the Regional Vice President for APAC, responsible for the regions strategic growth, development and operational capabilities within the Asia Pacific region.  Responsibilities include the strategic development and operational delivery of the regions Microsoft Advertising’s growth, partnerships and service offerings across digital media, search advertising, technology and analytics. With a deep understanding of the organizational complexities, businesses face today, from small businesses to large enterprises with the mission is to help empower every person and every organization to achieve more. 

Speaker

Rob Pyne

Director, Realizer

Rob Pyne worked in marketing & advertising for 17 years with Leadership Team positions including Chief Strategy Officer and National Strategy Director. He holds a degree in psychology and is a published author in the field of human decision-making. Since 2013, he has been working with Leadership Teams to improve their collective intelligence, build trust and deliver projects.

Speaker

Leif Stromnes

MD Strategy and Innovation, DDB Australia

Leif is a veteran of the strategic side of communications planning, having spent over 20 years in the discipline. After graduating from the University of Natal in South Africa with a Masters Degree in Commerce, Leif worked at Ogilvy & Mather and TBWA before moving to DDB Sydney at the end of 1999. During his 18 years at DDB, Leif has worked across a variety of clients including  McDonald’s, Tourism Australia, Westpac and Volkswagen. He lives on the beach in Sydney with his wife and two teenage daughters and most mornings can be found dodging the Manly ferry on his surfski.

SPEAKER

Jules Hall

CEO, The Hallway

Starting out as a management consultant for Accenture Jules moved into the world of advertising in 2000 taking a job at one of London’s early digital agencies. After moving to Australia Jules founded The Hallway in 2007 with a mission to build an advertising agency that could be more relevant, more effective and more interesting.

Together with Creative Partner, Simon Lee, the two have grown The Hallway into one of Australia’s top independent agencies, winning awards around the world for their creativity and effectiveness.

Outside of work Jules blames his sporting background for his competitive edge. In 1993 he represented Great Britain at the world rowing championships. These days sailing has replaced rowing. He has competed in most of the world’s major ocean races including four
Sydney-Hobarts.

SPEAKER

Tim Riches

Group Strategy Director, Principals

Tim Riches is Group Strategy Director for Principals, independent brand strategy and identity company with offices in Sydney, Melbourne and Auckland. He has worked in the branding, design, communications and research fields for 25 years and has degrees in law, philosophy and post grad qualifications in marketing. He has been an adjunct professor to the National Design School at Swinburne University and is a judge of the Good Design Awards. Tim has worked with a wide range of B2B-oriented brands in Australia and SE Asia including BHP Billiton, South 32, Transurban, Corrs Chambers Westgarth, Freehills (now Herbert Smith Freehills), EY, JTC Corporation and the World Steel Association.

SPEAKER

Jonas Jaanimagi

Technology Lead, IAB Australia

Jonas has been working as Technology Lead for IAB Australia since January 2017, having previously been both Head of Media and Head of Media Strategy and Operations at REA Group, for almost five years. Jonas's digital career began in the late 90’s when he joined a start-up financial publisher with 3 other entrepreneurs, which over an 8-year period grew to an organisation of over 130 staff. Jonas then founded and launched WebAds UK, a specialist financial ad network. Prior to moving to Australia with REA Group in 2012, Jonas was the Director of Product Management for Europe at Videology.

SPEAKER

Jordan Mitchell

SVP, Head of Consumer Privacy, Identity & Data, IAB Tech Lab

Jordan leads IAB Tech Lab's consumer privacy, identity and data global initiatives. Tech Lab is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Jordan is a successful five-time entrepreneur focused on market-leading innovation within the digital marketing industry since 2003. He has previously worked at Rubicon Project, Others Online and 121Media

SPEAKER

James Bayes

General Manager - ANZ, The Trade Desk

James Bayes serves as ANZ General Manager, where he oversees all business in Australia and New Zealand, with a particular focus on expanding the Connected TV business and building The Trade Desk’s market footprint. Bayes brings nearly twenty years of experience in senior digital, sales leadership, technology, and media agency roles in Australia, the United Kingdom, and the United States. He joined The Trade Desk from Seven Network, one of Australia’s largest integrated media companies, where he led all aspects of the company’s digital commercial operations.

SPEAKER

Nicole Bence

Network Digital Sales Director, Seven West Media

Nicole currently leads Seven West Media’s digital commercial team. Prior to Seven Nicole worked at Pacific Magazines, where she was responsible for leading their commercial team through a period of significant business transformation that brought together digital and print teams to drive business results. Previously Nicole has also been Digital Commercial Director for NOVA Entertainment, and led the sales and strategy for kidspot.com.au and taste.com.au at News Corporation’s NewsLifeMedia.

SPEAKER

Malcolm Murdoch

Marketing Chapter Lead, ANZ

Malcolm Murdoch has always maintained an interest in data and how to activate it. For the last two years he has held the role of ANZ Bank’s Marketing Chapter Lead, overseeing the Marketing Chapter of ANZ’s Digital Sales Experience tribe. Malcolm has been working in digital media since digital was smaller than cinema, and has worked very closely with a wide range of brands on the agency side in a number of different global roles. Malcolm now calls Melbourne home and has been worked at ANZ Bank since October 2017.

SPEAKER

Lauren Quaintance

Co-Founder, Storyation

Lauren Quaintance is Co-Founder of Storyation – an award-winning content marketing agency that counts Mercer, Energy Australia and Tourism Australia among its clients.

Lauren was named one of the top 15 women in the world in content marketing by the editor of the US Chief Content Officer magazine and regularly speaks at media and marketing conferences throughout Australia, New Zealand and Asia.

In 2018 Storyation was named Small Agency of the Year (Independent) at the Ad News Awards, and was a finalist for Best Content Marketing Agency (under 100 employees) at the Content Marketing Awards in the US.

A former journalist Quaintance was named “Entrepreneur of the Year” at the 2018 B&T Women in Media Awards, and previously held both Managing Editor and General Manager roles at Fairfax Media. She has a Master of Science from Columbia University in New York.

Twitter: @lquaint, @storyation

SPEAKER

Susan Coghill

Chief Marketing Officer, Tourism Australia

As Tourism Australia’s Chief Marketing Officer, Susan is responsible for driving the organisation’s global marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.

Having joined Tourism Australia in 2017, Susan lead the creative development for campaigns such as Dundee and Undiscover Australia. Susan was promoted to the role of Chief Marketing Officer in May 2019 to lead the Global Marketing team in creating and developing brand assets for innovative campaigns such as Matesong with Kylie Minogue and the domestic Holiday Here This Year campaign.

SPEAKER

Alexander Meyer

Chief Marketing Officer, THE ICONIC

Alexander Meyer is a user-centric and innovation-driven Chief Marketing Officer with an entrepreneurial spirit. He has collected his main experiences in youth culture, brand marketing, digital user experience, strategic planning and leadership. Alex has gained international work experience in global, regional and local business environments, with a steady focus on bridging the intersection between brand, product and sales. Before his role as CMO at THE ICONIC, Alex worked for large consumer brands including adidas and Vans, as well as running his own creative branding agency and working with and in small tech startups. He is a husband and a father of two young boys.

SPEAKER

Zara Curtis

Director of Content, IAG

Zara has spent more than twenty years building successful content properties and led large teams in Publishing, TV production, and Brand Marketing. Zara is a passionate champion of content strategies and the power of creativity to change the way brands and businesses interact with customers both now and in the future. Zara describes herself as “A leader of innovation, creativity, and people for commercial business success”. Zara forms part of the leadership team for IAGs’ marketing as Director of Content and Customer Engagement and leads the Content team made up of journalists and producers and social media experts, the Internal Content studio production that services all of IAGs’ content needs: Co.Lab and Performance Media and Personalisation teams tasked with delivering content that drives engagement and builds deeper relationships with customers. Previous roles include General Manager Commercial, Digital and Branded Entertainment Fremantlemedia Australia, Commercial Director News Life Media and various roles at Bauer Media including Director of Advertising and Digital Strategy, Director of Advertising.

She has a Bachelor of Communication – Journalism, (Charles Sturt University), Diploma of Marketing CIM-London, and is a Graduate of the Australian Institute of Company Directors (GAICD).

SPEAKER

Matt Lawton

Managing Director, Five by Five Global

Matt graduated Melbourne Business School in 2005 and has established marketing services agencies in the UK, US and Australia over a 25 year career that also included a 6 year stint at Ogilvy. In his current role as Managing Director of Five by Five Global, Matt services clients such as Lenovo, Volt bank, Red Bull and Patron Tequila.

SPEAKER

Stacia Grooby

Account Director, Five by Five Global

Stacia has been actively involved in the video games and esports landscape for more than 15 years. Initially starting in performing arts and SME business consulting, Stacia sought an opportunity to merge her career path and personal gaming passion into one. Shifting her career focus to digital marketing and events, Stacia has since established numerous gaming projects, endemic and non-endemic brand campaigns, and both digital and linear broadcast productions. Her highlights include working with global esports leader ESL, securing regional firsts with Oceania's inclusion in the Rocket League World Championships and third-party production rights to Riot Game's League of Legends OCS, consulting on Australia's first reality esports show, and roles with esports entities Throwdown Esports, HT&E's Gfinity Esports Australia and, in partnership with the latter, the Supercars Eseries. She is also a mentor for the international Women of Esports program. In her current role as Account Director for Five by Five Global, Stacia continues to work with brands in and around the gaming sphere such as Lenovo, Red Bull, and Misfits.

SPEAKER

Gerard Murphy

General Manager, Melbourne Order

Gerard founded ORDER esports in 2017 to be one of Australia’s largest esports organisations with teams in League of Legends, CSGO and Streetfighter. Gerard is also a founder of Performance by Design (PBD), an Australian company that specialises in values based culture change, team alignment and leadership development. Over the last 20 years Gerard has worked with professional sporting and corporate teams in Europe, Australia, North America and Asia. Gerard’s international sporting portfolio includes the England rugby union & league teams, Australian rowing team, GB water polo and GB wheelchair basketball. At the club level he has worked in Premier and Championship League soccer; Australian rules football; NRL and Superleague rugby; NBL basketball and Super14 rugby union. Gerard worked with Geelong FC from 2007-09 and again from 2013-14. During this period they won 3 Premierships and finished in the top 4 for 7 consecutive years. Using the experiences he has gained from working in elite sport, Gerard applies similar principles to assist executives from corporate teams such as Caterpillar, Fairfax Media, Telstra, Vodafone, Shell, Quiksilver, Boston Pizza, Rip Curl, Cotton On, Momentum Energy and many others. He is married with 5 children and lives on the Victorian SW coast in Jan Juc.

SPEAKER

Jon Satterley

CEO, Fortress Esports

Jon has been part of the entertainment industry for 25+ years, managing bands, building record companies, creating strategies for theme parks and advising cinemas and distribution companies at the most senior level. Jon established Roadrunner Records in Australia before moving to NYC for 5 years as part of the Warner Music Group. Recently, after 6 years helming Village Roadshow's digital program as Chief Digital Officer, Jon decided that gaming and its offshoot, esports, was the place he wanted to be. Taking over a year of esports research and planning with him, Jon established Fortress Esports with an aim to become the world's leading company in esports and gaming lifestyle.

SPEAKER

John Ford

CEO and Founder , The One Centre, Sydney

John Ford is a brand positioning expert and creative company leader. He has led business and brand innovation projects for some of the world’s leading companies, and has also created and launched a number of new and disruptive ventures to the world, working with entrepreneurs, private equity, big corporates and VCs.

He launched The One Centre in 2000, which unites visionary strategy, creativity and media capabilities in the one agile full-service agency to help clients create, launch and grow new things across the world: new businesses, new brands, new products and new ways.

SPEAKER

Jon Bradshaw

Managing Partner, Brand Traction

Jon has over 25 years global experience working for big brands in big markets, across FMCG, beverages and telco. Jon has worked for Mars, Diageo, Virgin, Droga5 and Lion.

He established brand traction nearly 8 years ago to help clients deal with the increasingly complex marketing landscape by focusing on their capability. Brand Traction are a marketing capability and effectiveness consultancy. We help people, brands and businesses grow, by building more capable and effective marketers and marketing organisations.

The business works across three key areas of expertise;
• Improving marketing effectiveness through training and organisational development
• Strategic planning for businesses, categories, portfolios and brands
• Brand and experience design, positioning, identity and architecture

Jon’s expertise and experience stretches across experiential education, coaching, and leadership development, as well being a recognised expert on marketing. Brand Traction has been at the fore-front of designing and delivering training and coaching that helps marketers meet the modern marketing challenge for the last eight years.

Jon is also a major contributor to the Australian marketing community and press. A self-confessed marketing nerd, Jon published the widely regarded paper ‘When Great Minds Think Alike’ on the marketing science landscape in 2019. He is regularly involved in the Australian Effie’s, AdSchool, Mumbrella and other awards. He is a regular keynote speaker at industry events and podcast contributor with TrinityP3 and Mi-3. He is also a non-executive director and founding shareholder of We are Listen LLC, an audio branding, music and voice marketing agency based in New York and the Chair of Outward Bound in Australia.

Jon is passionate about marketing, travel, music, his wife, and the outdoors. Not necessarily in that order.

SPEAKER

Ali Tilling

Chief Strategy Officer AUNZ , VMLY&R

Ali is a firm believer in getting out from behind the laptop screen, finding real insight and combining that with other data for fresh strategies.

As CSO at VMLY&R (say that three times fast), she leads strategy across the client portfolio and range of strategy disciplines across Australia and NZ. Ali works to create a culture of effectiveness, making work that works to achieve commercial or social marketing goals.

Through her career, she’s worked extensively on Government projects, and categories from Telco to Financial Services to Tech brands to CPG.

Ali has been lucky enough to win a range of awards, including Effies, APG, Cannes and D&AD Awards. She’s a committed mentor, member of the APG Committee, and an occasional panellist on ABC’s Gruen.

MODERATOR

Darren Woolley

Global CEO, TrinityP3 Marketing Management Consultants

Speaker bio coming soon...

SPEAKER

Belinda Noble

Co-Founder, Comms Declare

Belinda’s career started in TV news, where she worked as a reporter, foreign correspondent and supervising producer in Australia and overseas.

She has been working in corporate communications for almost a decade, including as Head of Media & Communications at Australian Red Cross, and as head of her own consultancy BeNoble Communications.

Belinda is the co-founder of Comms Declare, which aims to educate and mobilise comms professionals around global warming.

SPEAKER

Denise Shrivell

Founder , Mediascope, Peggy's List & Activist

Denise Shrivell has been in the advertising, media & publishing industry for over 37 years. She's worked for major agencies, publishers & is the founder of MediaScope - creator of the well known MediaScapes - & Peggy's List. More recently Denise speaks about issues she cares about including our media ownership landscape, hate speech & climate change.

SPEAKER

Dean Harris

Director and Founder, The Navigators

Dean is a career research and insights professional with nearly 30 years of experience in helping business, government and community organisations used data to create insights and find success.

Over that time he has worked with leading businesses and brands across consumer goods categories, retail, financial services, automotive and professional services industries.

He has helped clients develop or refresh their business, marketing and brand strategies through:

  •  analysing customer and market information to yield insight;
  • facilitating the establishment of clear goals and measurable objectives;
  • using data to create alignment through marketing teams and business partners

Dean is a passionate advocate for climate action and has personally worked to encourage citizens, organisations and governments to commit to Australia reaching a goal of net zero emissions by 2040.

INTERNATIONAL SPEAKER

Joeri Van Den Bergh

Co-founder & Future Consumer Expert, InSites Consulting

Joeri is co-founder, managing partner and NextGen expert at InSites Consulting. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as AB InBev, Coca-Cola, Spotify, Ferrero, IKEA, Converse, Nestlé, AXA and Procter & Gamble for whom he has provided research and advice on how to target the youth market.

He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business and on consumer trends and futurism. His best-selling marketing book How Cool Brands Stay Hot: Branding to Gen Y and Z has been awarded several times (a.o. The American Marketing Association Book Prize). As a marketing professor at 1 of Europe’s leading business schools (Vlerick) Joeri is continuously updating his insights and foresights on consumer behavior in a fast changing world.

SCHEDULE

Watch it live or replay it later

schedule-screens

NOVEMBER 17-20, 2020

Confirmed sessions include...

Session
Speakers

TICKETS

Lock in your virtual tickets now

Book for your entire team at a discounted rate.

Virtual Individual Ticket
$99+GST
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Individual Rate

This ticket includes:

  • Access to all Mumbrella360: Reconnected virtual content (4 days)
  • Sessions on demand (7 days)
  • Free one month Mumbrella Pro subscription*

*Offer valid for new subscribers only

Virtual 5 For 4 Ticket
$79+GST
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Group Rate

Each ticket includes:

  • Access to all Mumbrella360: Reconnected virtual content (4 days)
  • Sessions on demand (7 days)
  • Free one month Mumbrella Pro subscription*

*Offer valid for new subscribers only

Virtual 10 For 7
$69+GST
Buy Tickets
Group Rate

Each ticket includes:

  • Access to all Mumbrella360: Reconnected virtual content (4 days)
  • Sessions on demand (7 days)
  • Free one month Mumbrella Pro subscription*

*Offer valid for new subscribers only

"For anyone near the marketing, comms or media bubble, it’s two days that will educate and inspire."
"I think M360 has probably become the pre-eminent 'must-attend if I only go to one."
"This conference is really well planned and is engaging, super relevant and inspiring. The list of speakers was a huge drawcard for me."
"Mumbrella360 is a perfect opportunity to step away from the day-to-day, open your mind to new ideas and possibilities, and learn from the best in the business."
"There is no other conference in Australian that client-side marketers, as well as agency crews can attend and still benefit from the same content across many disciplines."
DAY2- MUM360-109

NOVEMBER 17-20, 2020

About the event

Mumbrella360 ran for the first time in Sydney 2011 and quickly became Australia’s biggest media and marketing conference that was largely curated by the industry it serves.

Due to the current restrictions, in 2020 Mumbrella360 returns as Mumbrella360: Reconnected, with only a virtual element. This essential event will unite the media and marketing industry in Australia and New Zealand, and reconnect them as they look to solidify and grow their business in challenging times.

Who should attend?

Marketers

Mumbrella360: Reconnected will bring together CMOs and marketing leaders from Australia and around the world. Hear what some of the brands making the biggest waves in marketing believe their advantage is, plus their thoughts and ideas on the industry and their specific challenges.

Agencies

Hear from agency leaders across media, creative, digital, social and more based both in Australia and overseas. Learn about their market conditions and challenges, their ideation processes and the client opportunities they are seeing.

Media

Some of the biggest media brands in the world speak at Mumbrella360: Reconnected, providing a platform to discuss a wide array of industry topics when it comes to the global and local media industry.

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Virtual networking

The Mumbrella360: Reconnected Meeting Hub is the virtual equivalent to face-to-face networking, where attendees can search for other attendees, request meetings in advance, or engage in virtual conversations on the spot.

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Book your Mumbrella360: Reconnected ticket now and unlock a free month subscription to the biggest library of media and marketing audio, video, presentations and people.

SPONSORSHIP

Become a sponsor

Bring your brand, product or solution to the forefront of leading media, marketing and advertising professionals as part of the industry’s premier conference of the year. Sponsoring Mumbrella360: Reconnected is the ultimate opportunity to align your company with content that's strategically important to your positioning in the marketing and advertising industry. Create a positive association with your company and progressive marketing through thought leadership.

FLOORPLAN

Get involved for 2020

Take a look at the exhibition floorplan for 2020.

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