Anthropological Advertising: Studying Human Behaviour Through Social Media to Shape Brand Strategy
Social marketing isn’t about networks and channels, it’s about humans. What we vilify social media for is no more than an online expression of basic human flaws.
While it’s appealing to blame these channels for our societal woes, a deeper examination points to enlightening conclusions about the human condition.
This session on socio-digital anthropology, the study of humans through understanding their social media behaviours, looks at how the most successful companies are using these cultural insights to drive powerful brand marketing and creative advertising.
Now based in San Francisco as Mozilla Firefox’s Head of Global Social, Tuohy is best remembered for winning the “Steal Banksy” competition in 2011, which saw her steal a $15,000 painting by British artist Banksy, as part of a stunt for the Art Series Hotel.
She has also previously represented Australia as a Young Lion in 2010 at the Cannes Advertising Festival; and was named ADMA’s 2012 Young Marketer of the Year.