PETRONELLA PANÉRUS – CEO
Petronella Panérus started as a media industry pioneer in 1996 by founding one of the very first digital media agencies in Sweden, before shifting her career into the world of advertising.
Her first stint as ad agency CEO was for Scholz & Friends Stockholm in 2009, helping the agency achieve a financial turnaround in 18 months. In 2012 she became the CEO of Great Works, and steered the agency toward regaining its feet as a digital innovator.
Since 2015, she’s been the CEO of Åkestam Holst, taking over the leadership position from Founder Göran Åkestam.
She remains committed to strengthening the agency’s well-known culture of equality and human decency, and has put a lot of effort in attracting talent and re-shaping the agency for an increasingly digitalized world.
Petronella is very proud of the continued success of Åkestam Holst’s clients, and the many international and local awards for creativity and effectiveness the agency has won under her leadership. But there’s a special place in her heart for The Golden Wave Award – the award given to the agency with the most equal and diverse workplace, which Åkestam Holst has won twice since its inception in 2015.
She lives in Stockholm with her daughter Effie and two cats.
MAGNUS JAKOBSSON – ECD
Magnus Jakobsson is one of the most awarded and praised creatives and creative directors in Sweden this decade. His work for clients like IKEA among many others have won both the heart of the entire world and all the advertising awards in it.
Magnus spent nearly 10 years at DDB Stockholm, where he helped put the agency on the Nordic and international map creatively. But roughly 2 years ago he quit his position as Creative Director and Partner at DDB to become the Executive Creative Director at Åkestam Holst. The work coming out of the agency since then speaks for itself.
Magnus helped turn Åkestam Holst into the creative A-list-player it always dreamt about becoming in only 2 years, with maximum pace and momentum during 2017, making Åkestam Holst the no 1 creative agency in the Nordic region, winning Cannes Lions 2017 ahead of the usual suspects such as Forsman & Bodenfors (MDC). And in late December 2017 Åkestam Holst was crowned International Agency of the year by US trade magazine – Adweek.