Liz Serotte is Vice President of Marketing Communications at State Street Global Advisors, the third largest asset manager and creator of the oldest and largest ETF in the world. Liz leads the firm’s social media and creative services teams, and manages global, integrated marketing programs such as the award-winning Fearless Girl campaign. Prior to joining State Street in 2016, Liz served on the Women & Young Investors marketing strategy team at Fidelity Investments and, before that, led the Editorial team for digital employee communications. Before Fidelity, Liz worked in marketing and public relations roles across a variety of sectors on both the client and agency side. She started her career as a broadcast news reporter and producer after earning a Bachelor of Science in Journalism degree from Northwestern University.