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June 28, 2018 | The Star Sydney

(Returning June 27, 2019)

VIEW 2018 WINNERS
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Australia’s premier media &
marketing awards

This year marked the eighth running of the Mumbrella Awards – Australia’s biggest and most respected media and marketing awards, celebrating the best, bravest and brightest work across the industry. This year, over 150 senior industry executives judged 30 categories that spanned media, marketing, advertising, PR and production. The awards were celebrated in style at The Star in Sydney, with 900 in attendance. While the media and marketing industry changes constantly, the awards haven’t. The award winners were selected after a rigorous judging process, and proudly presented by industry leaders at the star-studded ceremony.

2018 AWARD WINNERS

Under-30 Achiever of the Year

Stuart Marsh, Editor, 9Finance

Best Use of User Experience, sponsored by CarsGuide

The Paradox of Choice - P&O Cruises with Swissworx & Sapient.Razorfish

Mumbrella Award for Innovation, sponsored by SMH

theright.fit

Mumbrella Award for Data-Driven Marketing, sponsored by Datalicious

Alley for Youfoodz

Best Use of Real-Time Marketing

The Wentworth Rat - The Works Sydney with Mindshare for Foxtel

Best Use of Face-to-Face/Interaction Marketing Through Events, sponsored by EEAA

Down to Test - Banjo Advertising for NSW STI Programs Unit, NSW Health

Content Marketing Strategy of the Year, sponsored by E!

Born This Way - Edge for Nulon

Marketing Technology Company of the Year

Sinorbis

Promo or Experiential Agency of the Year

Traffik Group

Specialist Agency of the Year

Alley

Emerging Agency of the Year

VERSA

Production Company of the Year

Visual Domain

Pro Bono Campaign of the Year

Bachelors & Bachelorettes - AIRBAG with Leo Burnett Melbourne for Australian Marriage Equality

Ad Campaign of the Year

Dundee Tourism Campaign - Tourism Australia with Droga5 & UM

Media Campaign of the Year, sponsored by SMH

The Billion Point Giveaway - CHE Proximity with Goodoil Films for Velocity Frequent Flyer

TV Ad of the Year

Long Way - The Monkeys for NRMA

Mumbrella Award for Insight

Womankind - The Monkeys for Berlei

Mumbrella Award for Bravery

Stop the Horror - Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia

Mumbrella Award for Collaboration

Until We All Belong - Clemenger BBDO Melbourne with Airbnb

Sales Team of the Year

Nine

Social Idea of the Year

Aussie News Today - Tourism Australia with Clemenger BBDO, One Green Bean & UM for Tourism Australia

Media Brand of the Year

Punkee - Junkee Media

Industry Leader of the Year

Nick Garrett, CEO, Clemenger BBDO Melbourne & Sydney (Award accepted by colleague on Nick Garrett's behalf)

Mumbrella Award for Culture

The Works Sydney

Marketing Team of the Year, sponsored by Partnerize

Velocity Frequent Flyer

Independent Agency of the Year

The Royals

Full Service Agency of the Year

CHE Proximity

PR Agency of the Year

Red Agency

Media Agency of the Year

CHE Proximity

Creative Agency of the Year, sponsored by Facebook

The Monkeys

2018 Award Winners

Under-30 Achiever of the Year
Best Use of User Experience, sponsored by CarsGuide
Mumbrella Award for Innovation, sponsored by SMH
Mumbrella Award for Data-Driven Marketing sponsored by Datalicious
Best Use of Real-Time Marketing
Best Use of Face-to-Face/Interaction Marketing Through Events, sponsored by EEAA
Content Marketing Strategy of the Year, sponsored by E!
Marketing Technology Company of the Year
Promo or Experiential Agency of the Year
Specialist Agency of the Year
Emerging Agency of the Year sponsored by DVM Law
Production Company of the Year
Pro Bono Campaign of the Year
Ad Campaign of the Year sponsored by Marquee
Media Campaign of the Year, sponsored by SMH
TV Ad of the Year sponsored by YouGov Galaxy
Mumbrella Award for Insight
Mumbrella Award for Bravery sponsored by UnLtd
Mumbrella Award for Collaboration
Sales Team of the Year sponsored by The Source
Social Idea of the Year
Media Brand of the Year
Industry Leader of the Year
Mumbrella Award for Culture
Marketing Team of the Year, sponsored by Partnerize
Full Service Agency of the Year
PR Agency of the Year
Media Agency of the Year
Creative Agency of the Year, sponsored by Facebook
2018 SHORTLIST
2018 SHORTLIST
Best Use of User Experience, sponsored by CarsGuide
  • Bring Cinema Home – Tonic The Agency withLooper for LG Electronics
  • Camry Web Configurator – R/GA Sydney with Rotor for Toyota Motor Corporation Australia
  • DogCheck – The Works Sydney with Born Group for Masterpet
  • The Paradox of Choice – P&O Cruises with Swissworx & Sapient.Razorfish
  • Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia

Mumbrella Award for Innovation, sponsored by SMH

  • 6 Second Sale – Clemenger BBDO Melbourne for Myer
  • 90 Seconds Australia
  • Palau Pledge – Host/Havas with Red Agency for Palau Legacy Project
  • Westpac Rescue Rashie – Saatchi & Saatchi Sydney with Map and Page, Scoundrel, CPRKids, Take Heart
  • Australia for Westpac Banking Corporation
  • theright.fit

Mumbrella Award for Data-Driven Marketing, sponsored by Datalicious

  • To Affinity & Beyond – P&O Cruises with 2Datafish & Mediacom
  • Alley for Youfoodz
  • The Billion Point Giveaway – CHE Proximity with Goodoil Films for Velocity Frequent Flyer
  • Making the List – CHE Proximity with Yell Design for LEGO Australia
  • From Dreaming to Doing – News Corp Australia for Suncorp
  • Weekly Saver – Woolworths Rewards

Best Use of Real-Time Marketing

  • 6 Second Sale – Clemenger BBDO Melbourne for Myer
  • Answer the Call – JCDecaux with AFL, Virgin Australia, Vizeum for AFL & Virgin Australia
  • Australia’s Most Hungover Day – CampaignLab for Go People
  • Making the List – CHE Proximity with Yell Design for LEGO Australia
  • The Race for Hungry Thirsty – The Monkeys for Parmalat
  • The Wentworth Rat – The Works Sydney with Mindshare for Foxtel

Best Use of Face-to-Face/Interaction Marketing Through Events, sponsored by EEAA

  • Bring Cinema Home – Tonic The Agency with Looper for LG Electronics
  • Cadbury Christmas Experiential – XPO Brands for Cadbury Mondelez
  • Down to Test – Banjo Advertising for NSW STI Programs Unit, NSW Health
  • Pixel’s Escape – Deakin University with Liminal 360
  • Project Botanicals – The Round Table Communications with Bacardi-Martini, Ogilvy PR, Present Co. & OMD for Bacardi Martini / Bombay Sapphire

Content Marketing Strategy of the Year

  • The Billion Point Giveaway – CHE Proximity with Goodoil Films for Velocity Frequent Flyer
  • Born This Way – Edge for Nulon
  • Said I Read You But I Lied – Emotive & Poem with M2M for Audible.com.au
  • War On Waste – ABC for War On Waste
  • Womankind – The Monkeys for Berlei

Marketing Technology Company of the Year

  • HubSpot
  • Partnerize
  • PLAYGROUND XYZ
  • Programmatic Guaranteed & Exchange Bidding – DoubleClick for Google
  • Quantcast
  • Sinorbis

Promo or Experiential Agency of the Year

  • Because Creative Experiences
  • Marc Edward Agency
  • Traffik Group
  • XPO Brands

Specialist Agency of the Year

  • Alley
  • CHE Proximity
  • Emotive
  • We Are Social
  • The Works Sydney

Emerging Agency of the Year

  • CampaignLab
  • Poem
  • SDWM (Sick Dog Wolf Man)
  • Usual Suspects Creative
  • VERSA

Production Company of the Year

  • Engine Room Productions
  • FINCH
  • Jungle Entertainment
  • Revolver/Will O’Rourke
  • Visual Domain

Pro Bono Campaign of the Year

  • Bachelors & Bachelorettes – AIRBAG with Leo Burnett Melbourne for Australian Marriage Equality
  • The Bottom 100 – Host/Havas with Red Agency & FINCH for The Fund for Peace
  • Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia
  • DreamLab/DreamJob – Hill+Knowlton Strategies with J Walter Thompson & Wavemaker Global for Vodafone Foundation

TV Ad of the Year

  • Bachelors & Bachelorettes – AIRBAG with Leo Burnett Melbourne for Australian Marriage Equality
  • Celebrate Every Family – FINCH with Colenso BBDO
  • First Dance – TBWA\Media Arts Lab with OMD\M2M
  • Long Way – The Monkeys
  • Mini Legends – Clemenger BBDO Melbourne
  • No One Deserves A Serve – Campaign Edge
  • Profit Hungry – BWM Dentsu Sydney for HCF

Media Campaign of the Year, sponsored by SMH

  • The Billion Point Giveaway – CHE Proximity with Goodoil Films for Velocity Frequent Flyer
  • Scorchy Integrated – BWM Dentsu Sydney for Jemena
  • SMARTWiG, Powered by The Star – Bashful with TSE for The Star Sydney
  • Until We All Belong – Clemenger BBDO Melbourne with Starcom for AirBnB

Ad Campaign of the Year

    • ALDI Good Different – BMF for ALDI Australia
    • Dundee Tourism Campaign – Tourism Australia with Droga5 & UM
    • Feels Like Home – The Monkeys for Qantas
    • First Dance – TBWA\ Media Arts Lab for Apple
    • Keeping It Real – Clemenger BBDO Sydney with FINCH for Hungry Jack’s
    • Putting the ‘Roid in Android – BMF for Sportsbet
    • Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia

Mumbrella Award for Insight

  • The Child Replacement Programme – Colenso BBDO for Mars NZ
  • The Passport Take-off – BWM Dentsu Sydney for Qantas
  • Reimagine Mealtime – Alley for Youfoodz
  • Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia
  • Surrender Portal – Liquid Interactive for RSPCA Queensland
  • Womankind – The Monkeys for Berlei

Mumbrella Award for Bravery

  • Australian As It Gets – The Monkeys for IAG/CGU
  • Down To Test – Banjo Advertising for NSW STI Programs Unit within NSW Health
  • Dundee Tourism Campaign – Tourism Australia with Droga5 & UM
  • Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia
  • Until We All Belong – Clemenger BBDO Melbourne for AirBnB
  • Womankind – The Monkeys for Berlei

Mumbrella Award for Collaboration

  • Bachelors & Bachelorettes – AIRBAG with Leo Burnett Melbourne for Australian Marriage Equality
  • Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia
  • Until We All Belong – Clemenger BBDO Melbourne with AirBnB
  • Vector Lights – Colenso BBDO with Auckland Council, Vector, NZTA, Assembly, Franklin Rd, Mandy VFX, Content Boutique for Auckland Council in Collaboration with NZTA and Vector
  • Working Class Man – News Corp Australia with Harper Collins & Eleven Music for Jimmy Barnes
  • DreamLab/DreamJob – Hill+Knowlton Strategies with J Walter Thompson & Wavemaker Global for Vodafone Foundation

Sales Team of the Year

  • Adshel
  • Junkee Media
  • Nine
  • NOVA Entertainment
  • PEDESTRIAN.TV
  • Quantcast
  • Val Morgan

Social Idea of the Year

  • A Very Merry Mistake – Host / Havas with FINCH for Air New Zealand
  • Aussie News Today – Tourism Australia with Clemenger BBDO, One Green Bean & UM for Tourism Australia
  • Bachelors & Bachelorettes – AIRBAG with Leo Burnett Melbourne for Australian Marriage Equality
  • Breakpoint – Clemenger BBDO Melbourne for Transport Accident Commission
  • Coolest Suit on the Planet – TBWA Sydney with Eleven for M.J. Bale
  • Gatorade ‘Bolt Rate’ – TBWA Sydney with Eleven for Gatorade
  • UnMute – Cummins&Partners for Movember

Media Brand of the Year

  • BuzzFeed
  • Cricket Australia Digital
  • PEDESTRIAN.TV
  • Punkee – Junkee Media
  • Starts at 60
  • VICE Australia

Under-30 Achiever of the Year

  • Grace Espinoza, Connections Strategist, Bohemia Sydney
  • Mez Homayunfard, Co-founder & Head of Partnerships, Online Marketing Gurus
  • Michael Laps, Co-Founder, Yoghurt Digital
  • Stuart Marsh, Editor, 9 Finance
  • Rebecca Mason, Associate Product Marketing Manager, Google Australia
  • Sylvain Simao, Technical Director, Clemenger BBDO Melbourne

Industry Leader of the Year

  • Robert Galluzzo, Founder, FINCH
  • Nick Garrett, CEO, Clemenger BBDO Melbourne
  • Jules Hall, CEO, The Hallway
  • Simon Joyce, Founder & CEO, Emotive
  • Richenda Vermeulen, CEO & Founder, ntegrity agency

Marketing Team of the Year, sponsored by Partnerize

  • AirBnB
  • The Australian Ballet
  • Berlei
  • HubSpot
  • Menulog
  • Optus
  • uno Home Loans
  • Velocity Frequent
  • Flyer

Mumbrella Award for Culture

  • HubSpot
  • The Monkeys
  • REA Group
  • The Royals
  • The Works Sydney

Independent Agency of the Year

  • Cummins&Partners
  • The Hallway
  • The Royals
  • Social Soup
  • Special Group

Full Service Agency of the Year

  • CHE Proximity
  • Cummins&Partners
  • Ikon Communications
  • The Monkeys
  • WiTH Collective

Media Agency of the Year

  • CHE Proximity
  • Havas Media Australia

PR Agency of the Year

  • Eleven
  • FleishmanHillard
  • History Will Be Kind
  • Poem
  • Pulse Communications (Part of Ogilvy Public Relations Australia)
  • Red Agency
  • WE Buchan

Creative Agency of the Year, sponsored by Facebook

  • BMF
  • BWM Dentsu
  • CHE Proximity
  • Clemenger BBDO Melbourne
  • The Monkeys
  • R/GA Media Group
2018 JURY
2018 JURY

Matthew Deaner, CEO, Screen Producers Australia
Adrian Swift, Head of Content Production & Development, Nine Network
Stephen Tate, Head of Entertainment & Factual, Network Ten
Brett Reardon, Head Of Marketing Communications, Crown Resorts
Adam Furness, Managing Director – Asia Pacific, Impact Radius
Amanda Gome, Head, Notable Media
Amy Glancey, Director of Communications, Atlassian
Ana Bacic, Marketing Director, Seven West Media
Andrea Ingham, Sales Director, Spotify
Andrew Howie, Head of Westpac Advertising, Westpac
Andrew Woodward, Principal, Climate Communications
Andy Bateman, Everyone, Founder & CEO
Angus Keene, Sales Director, Twitter
Anita Jacoby, ACMA, Media Executive & Member
Anna Jones, CMO, Guzman y Gomez
Anne Ricci, Founder & Director, via Marca Brand Strategy
Ashley Powell, Markeing Director, Moet & Hennessy
Ben Sharp, Director, Edge Consulting
Bilyana Smith, Non Executive Director, emerystudio
Brent Smart, CMO, IAG
Brian Hogan, Head of Business Development, Ipsos
Carl Ratcliff, CEO, One Green Bean
Cat Bowe, Industry Marketing, Australia & NZ, Facebook
Charmaine Moldrich, Chief Executive Officer, OMA
Chelsea Wymer, Director, Karus
Chris Howatson,  CEO, CHE Proximity
Christina Erskine, Acting CMO, Sydney Opera House
Ciaran Norris, JAPAC Marketing at AME , American Express
Damian Pincus, Founder & Creative Partner, The Works
Danika Porter, Head of Marketing, Mumbrella
Darren Kerry, Director of Digital, Technology & OTT, Seven West Media
David Morgan, Principal, Morgan
David Nemes, Vice President of Brand Strategy, BuzzFeed Australia
Dean Vocisano, Country Manager – Australia , ShopFully
Dee Madigan, Executive Creative Director, Campaign Edge
Denise Shrivell, Founder, MediaScope
Diane Glasson, Communications Manager, The Star
Dylan Taylor, Creative Partner, The Dylan Agency
Ed St John,  Executive General Manager, The Ethics Centre
Fiona Walford , Head of Creative Development , Google
Geraldine Davys, Chief Marketing Officer , iSelect
Ian Perrin, Former CEO, ZenithOptimedia
James Bush, Creative Technology Director, STREAKER
James Greet, Founder, CleanThinking
James Wright, CCO & CEO , Havas Creative Group The Red Agency
Jane Caro, Writer, Broadcaster, Novelist , Jara Consulting
Jane King, Head of Marketing, Val Morgan Outdoor
Jartha Taylor, CEO, Datarati & CX Journey
John Batistich, Founder, Insight Tools
Jon Bradshaw, Consultant, Consultant
Joyce DiMascio, Chief Executive, EEAA
Jules Hall, CEO, The Hallway
Justine Murphy, Director & Professional Beckoner, Beckon – Creative Recruitment Research
Karen Madden, Group Marketing Director, Nine Entertainment
Kate Kavanagh, Head of Communications, Disney
Kate Payne, Marketing Manager for Media & Communications Focused Buisness, PwC
Kim McKay, Founder, Klick PR
Kristen Boyton, Head of Customer Marketing, Fairfax Media
Kylie Rogers, GM Commercial, AFL
Lance Peatey, Director – Digital Products & Partnerships, ESPN
Lance Traore, Managing Director, Australia & New Zealand , Unruly
Lauren Miller, CEO, HMMG (Harry M Miller Group)
Lauren Fried, Founder & Managing Director, Pulse Collective
Lindsey Evans, Founding Partner, Special Group
Lisa Ronson, CMO, Tourism Australia
Lisa Otterburn, Senior Campaign Manager – Marketing , Specsavers
Mari Kauppinen, Head of Segment Marketing, IBM
Maria Devereux, Creative Group Head, Colenso BBDO
Mark Green, Owner & CEO, The Monkeys
Martijn Timmer, Principal, Timmer Marketing
Matt Rowley, Chief Revenue Officer, Fairfax Media
Michael Betteridge, General Manager Travel, NRMA, IAG
Michael Laxton, Director, Customer Marketing & Growth , Fairfax
Naomi Simson, Founder, Red Balloon
Natalie Giddings, Digital Marketing & Content Strategist, The Remarkables
Nathan Hodges, Managing Director, TrinityP3
Nell Norman-Nott, Senior Marketing Manager, LinkedIn
Nicolas Gronier, Head of Marketing, Sydney Opera House
Paul Nagy, Chief Creative Officer, Y&R group Australia
Paul Bradbury, CEO Australia & NZ, TBWA
Paul Butler, Group Insights & Analytics Director, Val Morgan
Paul Swann, Creative Partner, The Works
Peter McDonald, Managing Director, Pitch Perfect Advisors
Peter Williams, Chief Edge Officer, Deloitte
Peter Wiltshire, Founder & Director, WeThinkMedia
Petra Buchanan, CEO, McGrath Foundation
Rachael Townsley, Head of Marketing, ANZ, Quantcast
Rebecca Darley, Group Head of Marketing Strategy & Planning , Westpac
Rebecca Wilson, CEO, WE Buchan
Renee Howie, General Manager of IB&M Marketing, Commonwealth Bank
Richard Brett, CEO, Ogilvy Public Relations
Richard Curtis, Chief Executive Officer, Future Brand
Richard Howarth, Head of Sales, Marketing & Communication, Corum Group Limited
Richard Reid, Panelist, STUDIO TEN
Richard Spencer, Chief Product Officer, Isentia
Richenda Vermuelen , Founder & CEO , ntegrity
Sangeeta Leach , Director , The Leach Partnership
Sarah Scott, Head of Public Relations, Westpac
Scott Mcclelland, Jane Fender , Creative Director
Shani Langi, Partner & Managing Director, Usual Suspects Creative
Simon Crerar, Editor-in-Chief & General Manager, BuzzFeed Australia
Simon Veksner, Founder, Hungry Beast
Spiro Anemogiannis, Managing Director, Informa Australia
Stephen Browning, Communications Consultant, Commonwealth Bank Australia
Stephen Digby, Principal, DVM Lawyers
Stephen Von Muenster, Founder, von Muenster Solicitors & Attorneys
Stephen Wright, Marketing Management Consultants
Director, Calibr8or Programmatic Media
Suzy Nicoletti, Australia Managing Director, Twitter
Tim Addington, Director, TAG PR
Toby Hemming, Director, Bold Media
Toby Ralph, Marketing, Toby Ralph
Tony Faure, Chair, ooh! Media
Tony Phillips, Chief Marketing Officer, News Corp Australia
Victoria Hodgson, Founder, The Clever Stuff
Vijay Solanki, IAB, CEO
Virginia Hyland, Independent Programmatic Managed Services, Programmatic Media Pty Ltd
Warren Brown, Partner, Gutthink & Partners
William Leach, Director & Founder, The Leach Partnership
Zoe Hayes, Marketing Manager, Pacbrands
Cam Carter, Founding Partner, Navigare
Nick Williams, Founding Partner, Williams International
Susan Massasso, Global Chief Marketing Officer, The a2 Milk Company Limited
Tracy Hall, Marketing Director, Go Daddy
Sam Stark, Strategic Partnerships, QUANTIUM
Carmen Bekker, Founder, Wolverton Gardens,
Mark Richardson, Marketing Manager, Aldi
Kim Portrate, CEO , Think TV
Jeff Estok, Managing Partner, Navigare
Jane Ratcliffe, Managing Director, Australia/New Zealand, Standard Media Index

Become a Sponsor in 2019

The Mumbrella Awards brings together senior media and marketing professionals from across the industry to celebrate success and standout work from the year. It is a unique opportunity to align your brand with industry excellence, raise its profile and increase awareness across a targeted audience of marketers and agency leaders in the media, advertising, creative and PR industry. Speak to us about ways we can connect your brand message to our audience. We can create a bespoke package that works for you and achieves your outcomes. Get in touch to find out more about sponsoring the awards in 2019.

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FOR AWARDS ENQUIRIES

Contact the awards curator,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Lorin Pickup.

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