ANZ’s most coveted media and marketing honours
The Mumbrella Awards are back for 2025 to celebrate the best work and talent across ANZ's marketing, advertising, media, production, PR and communications sectors. With a grand total of 33 categories up for grabs, be sure to make a note of the entry deadlines and allow enough time to effectively craft your entry submissions. The jury is littered with the industry's most esteemed leaders, so these awards are a prime opportunity to tell your success stories of the past 12 months. The winners will be unveiled at a prestigious gala dinner at The Star Sydney following a rigorous live judging day process.
Check out the 2025 shortlist
Meet the jury
Florencia Aimo
Vice President – Marketing,
Mastercard
Chris Allan
Acting Marketing Director,
Lion
Michael Magee
Chief Marketing and Category Officer,
Kraft Heinz
Anita Ayres
Head of Brand and Marketing,
Teachers Mutual Bank
Shaun Briggs
Director of Marketing Planning AUNZ,
Specsavers
Tony Broderick
Director of Marketing, ANZ,
Netflix
Katie Dally
General Manager - Brand, Creative & Operations,
Endeavour Group
Naysla Edwards
Vice President Brand, Marketing and Member Experience,
American Express
Angela Greenwood
Chief Marketing Officer,
Youi Insurance
Tony Quarmby
Chief Marketing Officer,
Tourism Northern Territory
Joanna Robinson
Chief Marketing Officer,
THE ICONIC
Roshni Hegerman
JAPAC Marketing Director,
Oracle
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The live judging day
At Mumbrella, we want to ensure these awards remain the most rigorous in town. Should you qualify in the preliminary round of judging and make the coveted shortlist, you will take part in the live judging day at the Hilton Sydney on Thursday, 8 May, 2025. This is an incredible opportunity to get invaluable facetime with the esteemed industry jury as you present and pitch just what sets your entry apart from the competition. Convince the judges and you could end up seeing your name up in lights at The Star Sydney on 24 July, 2025.
Key dates
First entry deadline:
7 March 2025
Final entry deadline:
14 March 2025
Shortlist announcement:
10 April 2025
Live judging day:
8 May 2025
Event date:
24 July 2025
Meet Your MC
Joel Creasey is one of Australia’s most-popular, acclaimed and charmingly controversial stand-up comedians, radio and television presenters.
Becoming co-host of Australia’s number #1 national drive show on Nova in 2020, Joel took a huge leap into the radio world. Since Joel joined, the ‘Ricki-Lee, Tim and Joel’ show has been Australia’s most listened to Drive Show for 27 consecutive surveys. Joel ended 2024 on a high note by being selected to host the Worldwide premiere of the Wicked movie in Sydney.
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Partnership Opportunities
The Mumbrella Awards brings together senior media and marketing professionals from across the industry to celebrate success and standout work from the year. Raise your brand awareness to a highly targeted audience, reach key decision makers, and achieve your marketing objectives. Speak with us about creating a bespoke package that works for you to achieve your outcomes.
GET IN TOUCHCheck out the big winners from 2024
Social Idea of the Year
The Ultimate Second Car – Poem Group with EssenceMediaCom, Hello Social, Special Group for Uber Carshare
Mumbrella Award for Bravery
Impressions – The Hallway for Boody
Mumbrella Award for Culture
The Works, part of Capgemini
Mumbrella Award for Insight
Generation Gap - The Monkeys, part of Accenture Song for Meat & Livestock Australia
Mumbrella Award for Innovation
TOUCH – Howatson+Company with Eleven, We Are Social, McCann, Carat, Bus Stop Films, Heckler Sound, Stare Crazy for Mastercard & Westpac
Mumbrella Award for Data – Driven Marketing
Afterpay Where You Wouldn’t Believe: Leveraging Data in Unimaginable Ways - Afterpay with BMF, Initiative, Analytics Partners, Kantar, MasterCard Analytics, Verve Insights
Mumbrella Award for Collaboration
Shift 20 Initiative – Special Group with PHD Melbourne, Paramount Australia, Glue Society & Revolver for Dylan Alcott Foundation
Mumbrella Award for Sustainable Practices
Put Your Money Where It Matters – Silver Lining with Alchemy One, Good&Proper for Bank Australia
Marketing Technology Company of the Year
Ideally
Content Marketing Strategy of the Year
I’m Dying Inside – Howatson+Company with FINCH, Mosaic for Modibodi
Best Use of Retail Media
Your 2nd Favourite Beer – Howatson+Company with Scroundel for Matilda Bay Brewery
Best Use of User Experience
TenSevenSeven – CHEP Network with Endava for Michael Hill
Best Use of Real-Time Marketing
England Bitter – The Monkeys, part of Accenture Song for Carlton United Breweries, Victoria Bitter
Production Company of the Year
Revolver
Best Use of Experiential Marketing
Hammerbarn – Dentsu Creative with Bunnings Warehouse for BBC Studios
Best Influencer Strategy
The Ultimate Second Car – Poem Group with EssenceMediaCom, Hello Social, Special Group for Uber Carshare
Best Campaign with a Small Budget
The Pregnancy Paradox – Crave Global for Pure Mama
Pro Bono Campaign of the Year
Shift 20 Initiative – Special Group for Dylan Alcott Foundation
TV Ad of the Year
Telstra’s Footy Country – The Monkeys, part of Accenture Song
Media Campaign of the Year
Go On, Feel Amaysim – Amaysim with Avenue C, whiteGrey
Ad Campaign of the Year
The Ultimate Second Car – Poem Group with EssenceMediaCom, Hello Social, Special Group for Uber Carshare
Media Brand of the Year
Broadsheet Media
Marketing Team of the Year
Uber Australia
Sales Team of the Year
Advertising by Uber
Under-30 Achiever of the Year
Sasha Smith, Chief Media Officer, Howatson+Company
Industry Leader of the Year
Jen Sharpe, Founder & Managing Director, Think HQ
Promo or Experiential Agency of the Year
Akcelo
PR Agency of the Year
alt/shift/
Specialist Agency of the Year
Enrichd Media Group
Emerging Agency of the Year
Supermassive
Full-Service Agency of the Year
Howatson+Company
Independent Agency of the Year
Special
Media Agency of the Year
Zenith Media
Creative Agency of the Year
Special
Partners
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Event details
24 July 2025 | The Star Event Centre, The Star Sydney
Timings:
- Pre-Ceremony Drinks: 6:00pm (AEST)
- Awards Ceremony: 6:45pm - 10:30pm (AEST)
- After Party: 10:30 - late (AEST)
Getting there:
80 Pyrmont St, Pyrmont NSW 2009
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Acknowledgement of Country
We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.