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June 29, 2017 | The Star Sydney

2017-06-29 18:00:00 2017-06-29 22:00:00 Australia/Sydney Mumbrella Awards Australia's biggest media and marketing conference awards. The Star Sydney Tim Burrows tim@mumbrella.com
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Australia’s hardest to win media and marketing awards

The Mumbrella Awards are Australia’s biggest and most respected media and marketing awards, celebrating the best, bravest and brightest work across the industry. The 2017 awards saw more than 560 entries across 30 categories, judged by 120 senior industry figures across categories celebrating outstanding and innovative creative work in the fields of media, marketing, advertising, PR and production. Nearly 1,000 senior marketing, creative, media and advertising professionals celebrated their achievements at a glittering awards ceremony at The Star in Sydney.

2017 AWARD CATEGORIES

  • Mumbrella Award for Bravery
  • Mumbrella Award for Culture
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Data-Driven Marketing
  • Mumbrella Award for Collaboration
  • Marketing Team of the Year
  • Sales Team of the Year
  • Media Brand of the Year
  • Marketing Technology Company of the Year
  • Pro Bono Campaign of the Year
  • Ad Campaign of the Year
  • TV Ad of the Year
  • Media Campaign of the Year
  • Content Marketing Strategy of the Year
  • Best Use of User Experience
  • Social Idea of the Year
  • Best Use of Real-Time Marketing
  • Under-30 Achiever of the Year
  • Industry Leader of the Year
  • Creative Agency of the Year
  • PR Agency of the Year
  • Media Agency of the Year
  • Specialist Agency of the Year
  • Emerging Agency of the Year
  • Promo or Experiential Agency of the Year
  • Independent Agency of the Year
  • Full Service Agency of the Year
  • Production Company of the Year – Commercial (NEW)
  • Production Company of the Year – TV/Film (NEW)
  • Best Use of Face to Face/Interaction Marketing Through Events (NEW)


2017 Awards Winners

Best Use of User Experience
Mumbrella Award for Innovation
Mumbrella Award for Data-Driven Marketing
Best Use of Real-Time Marketing
Best Use of Face to Face/Interaction Marketing
Content Marketing Strategy of the Year
Marketing Technology Company of the Year
Promo or Experiential Agency of the Year
Specialist Agency of the Year
Emerging Agency of the Year
Production Company of the Year - TV/Film
Production Company of the Year - Commercial
Pro Bono Campaign of the Year
TV Ad of the Year
Media Campaign of the Year
Ad Campaign of the Year
Mumbrella Award for Insight
Mumbrella Award for Bravery
Mumbrella Award for Collaboration
Sales Team of the Year
Social Idea of the Year
Media Brand of the Year
Under 30 Achiever of the Year
Industry Leader of the Year
Marketing Team of the Year
Mumbrella Award for Culture
Independent Agency of the Year
Full Service Agency of the Year
PR Agency of the Year
Media Agency of the Year
Creative Agency of the Year
Agency of the Year
2017 Shortlist

2017 Winners Gallery

Best Use of User Experience

Hearing Test in Disguise, CHE Proximity for Cochlear

Mumbrella Award for Innovation

The Riderless Bike, Finch, Havas and Red Agency for The Steve Waugh Foundation

Mumbrella Award for Data-Driven Marketing

Acquisition to advocacy through cross-channel personalised lifecycle, Switched on Media for Nude by Nature

Best Use of Real-Time Marketing

Catwalk to Cart, Clemenger BBDO Melbourne for Myer

Best Use of Face to Face/Interaction Marketing

HCF Hands On, WE Buchan; Match Media; Momentum; AnalogFolk; One Green Bean; Holiday for HCF

Content Marketing Strategy of the Year

You’ve Gotta Have a Team, BMF for Football Federation Australia

Marketing Technology Company of the Year

Playground XYZ

Promo or Experiential Agency of the Year

Colenso BBDO

Specialist Agency of the Year

CHE Proximity

Emerging Agency of the Year

Emotive

Production Company of the Year - TV/Film

Jungle

Production Company of the Year - Commercial

Revolver/Will O’Rourke

Pro Bono Campaign of the Year

The Riderless Bike, Finch, Havas and Red Agency for The Steve Waugh Foundation

TV Ad of the Year

Spring Lamb, The Monkeys for Meat & Livestock Australia

Media Campaign of the Year

Prospan – Don’t Ignore a Cough, AFFINITY for Flordis

Ad Campaign of the Year

The Boys, Clemenger BBDO Melbourne for BONDS

Mumbrella Award for Insight

#Holdtight, TBWA/Melbourne for ANZ

Mumbrella Award for Bravery

Meet Graham, Clemenger BBDO Melbourne for TAC

Mumbrella Award for Collaboration

Mobilizing a Country: Relaunching Onecard, Red Jelly, Affinity ID NZ, Mindshare NZ and Countdown Supermarkets

Sales Team of the Year

Pandora

Social Idea of the Year

The Cognitive Collection, Ogilvy Australia for IBM

Media Brand of the Year

Starts at 60

Under 30 Achiever of the Year

Jemma Wong, Manager of Brand Strategy, AFL

Industry Leader of the Year

Kimberlee Wells, CEO, TBWA\Melbourne

Marketing Team of the Year

Sydney Opera House

Mumbrella Award for Culture

OMD

Independent Agency of the Year

The Monkeys

Full Service Agency of the Year

The Monkeys

PR Agency of the Year

Red Agency

Media Agency of the Year

PHD

Creative Agency of the Year

Clemenger BBDO Melbourne

Agency of the Year

Clemenger BBDO Melbourne

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FOR AWARDS ENQUIRIES

Contact the awards curator,
Alex Hayes.

Email

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Liz Baldwin.

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