Best Use of User Experience, sponsored by CarsGuide
- Bring Cinema Home – Tonic The Agency withLooper for LG Electronics
- Camry Web Configurator – R/GA Sydney with Rotor for Toyota Motor Corporation Australia
- DogCheck – The Works Sydney with Born Group for Masterpet
- The Paradox of Choice – P&O Cruises with Swissworx & Sapient.Razorfish
- Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia
Mumbrella Award for Innovation, sponsored by SMH
- 6 Second Sale – Clemenger BBDO Melbourne for Myer
- 90 Seconds Australia
- Palau Pledge – Host/Havas with Red Agency for Palau Legacy Project
- Westpac Rescue Rashie – Saatchi & Saatchi Sydney with Map and Page, Scoundrel, CPRKids, Take Heart
- Australia for Westpac Banking Corporation
- theright.fit
Mumbrella Award for Data-Driven Marketing, sponsored by Datalicious
- To Affinity & Beyond – P&O Cruises with 2Datafish & Mediacom
- Alley for Youfoodz
- The Billion Point Giveaway – CHE Proximity with Goodoil Films for Velocity Frequent Flyer
- Making the List – CHE Proximity with Yell Design for LEGO Australia
- From Dreaming to Doing – News Corp Australia for Suncorp
- Weekly Saver – Woolworths Rewards
Best Use of Real-Time Marketing
- 6 Second Sale – Clemenger BBDO Melbourne for Myer
- Answer the Call – JCDecaux with AFL, Virgin Australia, Vizeum for AFL & Virgin Australia
- Australia’s Most Hungover Day – CampaignLab for Go People
- Making the List – CHE Proximity with Yell Design for LEGO Australia
- The Race for Hungry Thirsty – The Monkeys for Parmalat
- The Wentworth Rat – The Works Sydney with Mindshare for Foxtel
Best Use of Face-to-Face/Interaction Marketing Through Events, sponsored by EEAA
- Bring Cinema Home – Tonic The Agency with Looper for LG Electronics
- Cadbury Christmas Experiential – XPO Brands for Cadbury Mondelez
- Down to Test – Banjo Advertising for NSW STI Programs Unit, NSW Health
- Pixel’s Escape – Deakin University with Liminal 360
- Project Botanicals – The Round Table Communications with Bacardi-Martini, Ogilvy PR, Present Co. & OMD for Bacardi Martini / Bombay Sapphire
Content Marketing Strategy of the Year
- The Billion Point Giveaway – CHE Proximity with Goodoil Films for Velocity Frequent Flyer
- Born This Way – Edge for Nulon
- Said I Read You But I Lied – Emotive & Poem with M2M for Audible.com.au
- War On Waste – ABC for War On Waste
- Womankind – The Monkeys for Berlei
Marketing Technology Company of the Year
- HubSpot
- Partnerize
- PLAYGROUND XYZ
- Programmatic Guaranteed & Exchange Bidding – DoubleClick for Google
- Quantcast
- Sinorbis
Promo or Experiential Agency of the Year
- Because Creative Experiences
- Marc Edward Agency
- Traffik Group
- XPO Brands
Specialist Agency of the Year
- Alley
- CHE Proximity
- Emotive
- We Are Social
- The Works Sydney
Emerging Agency of the Year
- CampaignLab
- Poem
- SDWM (Sick Dog Wolf Man)
- Usual Suspects Creative
- VERSA
Production Company of the Year
- Engine Room Productions
- FINCH
- Jungle Entertainment
- Revolver/Will O’Rourke
- Visual Domain
Pro Bono Campaign of the Year
- Bachelors & Bachelorettes – AIRBAG with Leo Burnett Melbourne for Australian Marriage Equality
- The Bottom 100 – Host/Havas with Red Agency & FINCH for The Fund for Peace
- Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia
- DreamLab/DreamJob – Hill+Knowlton Strategies with J Walter Thompson & Wavemaker Global for Vodafone Foundation
TV Ad of the Year
- Bachelors & Bachelorettes – AIRBAG with Leo Burnett Melbourne for Australian Marriage Equality
- Celebrate Every Family – FINCH with Colenso BBDO
- First Dance – TBWA\Media Arts Lab with OMD\M2M
- Long Way – The Monkeys
- Mini Legends – Clemenger BBDO Melbourne
- No One Deserves A Serve – Campaign Edge
- Profit Hungry – BWM Dentsu Sydney for HCF
Media Campaign of the Year, sponsored by SMH
- The Billion Point Giveaway – CHE Proximity with Goodoil Films for Velocity Frequent Flyer
- Scorchy Integrated – BWM Dentsu Sydney for Jemena
- SMARTWiG, Powered by The Star – Bashful with TSE for The Star Sydney
- Until We All Belong – Clemenger BBDO Melbourne with Starcom for AirBnB
Ad Campaign of the Year
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- ALDI Good Different – BMF for ALDI Australia
- Dundee Tourism Campaign – Tourism Australia with Droga5 & UM
- Feels Like Home – The Monkeys for Qantas
- First Dance – TBWA\ Media Arts Lab for Apple
- Keeping It Real – Clemenger BBDO Sydney with FINCH for Hungry Jack’s
- Putting the ‘Roid in Android – BMF for Sportsbet
- Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia
Mumbrella Award for Insight
- The Child Replacement Programme – Colenso BBDO for Mars NZ
- The Passport Take-off – BWM Dentsu Sydney for Qantas
- Reimagine Mealtime – Alley for Youfoodz
- Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia
- Surrender Portal – Liquid Interactive for RSPCA Queensland
- Womankind – The Monkeys for Berlei
Mumbrella Award for Bravery
- Australian As It Gets – The Monkeys for IAG/CGU
- Down To Test – Banjo Advertising for NSW STI Programs Unit within NSW Health
- Dundee Tourism Campaign – Tourism Australia with Droga5 & UM
- Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia
- Until We All Belong – Clemenger BBDO Melbourne for AirBnB
- Womankind – The Monkeys for Berlei
Mumbrella Award for Collaboration
- Bachelors & Bachelorettes – AIRBAG with Leo Burnett Melbourne for Australian Marriage Equality
- Stop the Horror – Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia
- Until We All Belong – Clemenger BBDO Melbourne with AirBnB
- Vector Lights – Colenso BBDO with Auckland Council, Vector, NZTA, Assembly, Franklin Rd, Mandy VFX, Content Boutique for Auckland Council in Collaboration with NZTA and Vector
- Working Class Man – News Corp Australia with Harper Collins & Eleven Music for Jimmy Barnes
- DreamLab/DreamJob – Hill+Knowlton Strategies with J Walter Thompson & Wavemaker Global for Vodafone Foundation
Sales Team of the Year
- Adshel
- Junkee Media
- Nine
- NOVA Entertainment
- PEDESTRIAN.TV
- Quantcast
- Val Morgan
Social Idea of the Year
- A Very Merry Mistake – Host / Havas with FINCH for Air New Zealand
- Aussie News Today – Tourism Australia with Clemenger BBDO, One Green Bean & UM for Tourism Australia
- Bachelors & Bachelorettes – AIRBAG with Leo Burnett Melbourne for Australian Marriage Equality
- Breakpoint – Clemenger BBDO Melbourne for Transport Accident Commission
- Coolest Suit on the Planet – TBWA Sydney with Eleven for M.J. Bale
- Gatorade ‘Bolt Rate’ – TBWA Sydney with Eleven for Gatorade
- UnMute – Cummins&Partners for Movember
Media Brand of the Year
- BuzzFeed
- Cricket Australia Digital
- PEDESTRIAN.TV
- Punkee – Junkee Media
- Starts at 60
- VICE Australia
Under-30 Achiever of the Year
- Grace Espinoza, Connections Strategist, Bohemia Sydney
- Mez Homayunfard, Co-founder & Head of Partnerships, Online Marketing Gurus
- Michael Laps, Co-Founder, Yoghurt Digital
- Stuart Marsh, Editor, 9 Finance
- Rebecca Mason, Associate Product Marketing Manager, Google Australia
- Sylvain Simao, Technical Director, Clemenger BBDO Melbourne
Industry Leader of the Year
- Robert Galluzzo, Founder, FINCH
- Nick Garrett, CEO, Clemenger BBDO Melbourne
- Jules Hall, CEO, The Hallway
- Simon Joyce, Founder & CEO, Emotive
- Richenda Vermeulen, CEO & Founder, ntegrity agency
Marketing Team of the Year, sponsored by Partnerize
- AirBnB
- The Australian Ballet
- Berlei
- HubSpot
- Menulog
- Optus
- uno Home Loans
- Velocity Frequent
- Flyer
Mumbrella Award for Culture
- HubSpot
- The Monkeys
- REA Group
- The Royals
- The Works Sydney
Independent Agency of the Year
- Cummins&Partners
- The Hallway
- The Royals
- Social Soup
- Special Group
Full Service Agency of the Year
- CHE Proximity
- Cummins&Partners
- Ikon Communications
- The Monkeys
- WiTH Collective
Media Agency of the Year
- CHE Proximity
- Havas Media Australia
PR Agency of the Year
- Eleven
- FleishmanHillard
- History Will Be Kind
- Poem
- Pulse Communications (Part of Ogilvy Public Relations Australia)
- Red Agency
- WE Buchan
Creative Agency of the Year, sponsored by Facebook
- BMF
- BWM Dentsu
- CHE Proximity
- Clemenger BBDO Melbourne
- The Monkeys
- R/GA Media Group
