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June 28, 2018 | The Star Sydney

(Returning June 27, 2019)

VIEW 2018 WINNERS
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Australia’s premier media &
marketing awards

This year marked the eighth running of the Mumbrella Awards – Australia’s biggest and most respected media and marketing awards, celebrating the best, bravest and brightest work across the industry. This year, over 150 senior industry executives judged 30 categories that spanned media, marketing, advertising, PR and production. The awards were celebrated in style at The Star in Sydney, with 900 in attendance. While the media and marketing industry changes constantly, the awards haven’t. The award winners were selected after a rigorous judging process, and proudly presented by industry leaders at the star-studded ceremony.

2018 AWARD WINNERS

Under-30 Achiever of the Year

Stuart Marsh, Editor, 9Finance

Best Use of User Experience, sponsored by CarsGuide

The Paradox of Choice - P&O Cruises with Swissworx & Sapient.Razorfish

Mumbrella Award for Innovation, sponsored by SMH

theright.fit

Mumbrella Award for Data-Driven Marketing, sponsored by Datalicious

Alley for Youfoodz

Best Use of Real-Time Marketing

The Wentworth Rat - The Works Sydney with Mindshare for Foxtel

Best Use of Face-to-Face/Interaction Marketing Through Events, sponsored by EEAA

Down to Test - Banjo Advertising for NSW STI Programs Unit, NSW Health

Content Marketing Strategy of the Year, sponsored by E!

Born This Way - Edge for Nulon

Marketing Technology Company of the Year

Sinorbis

Promo or Experiential Agency of the Year

Traffik Group

Specialist Agency of the Year

Alley

Emerging Agency of the Year

VERSA

Production Company of the Year

Visual Domain

Pro Bono Campaign of the Year

Bachelors & Bachelorettes - AIRBAG with Leo Burnett Melbourne for Australian Marriage Equality

Ad Campaign of the Year

Dundee Tourism Campaign - Tourism Australia with Droga5 & UM

Media Campaign of the Year, sponsored by SMH

The Billion Point Giveaway - CHE Proximity with Goodoil Films for Velocity Frequent Flyer

TV Ad of the Year

Long Way - The Monkeys for NRMA

Mumbrella Award for Insight

Womankind - The Monkeys for Berlei

Mumbrella Award for Bravery

Stop the Horror - Cummins&Partners Sydney & History Will Be Kind with Revolver/Will O’Rourke, Arc Edit, Odd Studios, Be Colour, Sam Petty, Fin Designs & Effects for Go Gentle Australia

Mumbrella Award for Collaboration

Until We All Belong - Clemenger BBDO Melbourne with Airbnb

Sales Team of the Year

Nine

Social Idea of the Year

Aussie News Today - Tourism Australia with Clemenger BBDO, One Green Bean & UM for Tourism Australia

Media Brand of the Year

Punkee - Junkee Media

Industry Leader of the Year

Nick Garrett, CEO, Clemenger BBDO Melbourne & Sydney (Award accepted by colleague on Nick Garrett's behalf)

Mumbrella Award for Culture

The Works Sydney

Marketing Team of the Year, sponsored by Partnerize

Velocity Frequent Flyer

Independent Agency of the Year

The Royals

Full Service Agency of the Year

CHE Proximity

PR Agency of the Year

Red Agency

Media Agency of the Year

CHE Proximity

Creative Agency of the Year, sponsored by Facebook

The Monkeys

2018 Award Winners

Under-30 Achiever of the Year
Best Use of User Experience, sponsored by CarsGuide
Mumbrella Award for Innovation, sponsored by SMH
Mumbrella Award for Data-Driven Marketing sponsored by Datalicious
Best Use of Real-Time Marketing
Best Use of Face-to-Face/Interaction Marketing Through Events, sponsored by EEAA
Content Marketing Strategy of the Year, sponsored by E!
Marketing Technology Company of the Year
Promo or Experiential Agency of the Year
Specialist Agency of the Year
Emerging Agency of the Year sponsored by DVM Law
Production Company of the Year
Pro Bono Campaign of the Year
Ad Campaign of the Year sponsored by Marquee
Media Campaign of the Year, sponsored by SMH
TV Ad of the Year sponsored by YouGov Galaxy
Mumbrella Award for Insight
Mumbrella Award for Bravery sponsored by UnLtd
Mumbrella Award for Collaboration
Sales Team of the Year sponsored by The Source
Social Idea of the Year
Media Brand of the Year
Industry Leader of the Year
Mumbrella Award for Culture
Marketing Team of the Year, sponsored by Partnerize
Full Service Agency of the Year
PR Agency of the Year
Media Agency of the Year
Creative Agency of the Year, sponsored by Facebook
2018 SHORTLIST 2018 JURY

Become a Sponsor in 2019

The Mumbrella Awards brings together senior media and marketing professionals from across the industry to celebrate success and standout work from the year. It is a unique opportunity to align your brand with industry excellence, raise its profile and increase awareness across a targeted audience of marketers and agency leaders in the media, advertising, creative and PR industry. Speak to us about ways we can connect your brand message to our audience. We can create a bespoke package that works for you and achieves your outcomes. Get in touch to find out more about sponsoring the awards in 2019.

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FOR AWARDS ENQUIRIES

Contact the awards curator,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Lorin Pickup.

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