ANZ’s most coveted media and marketing honours
The Mumbrella Awards are back for 2025 to celebrate the best work and talent across ANZ's marketing, advertising, media, production, PR and communications sectors. With a grand total of 33 categories up for grabs, be sure to make a note of the entry deadlines and allow enough time to effectively craft your entry submissions. The jury is littered with the industry's most esteemed leaders, so these awards are a prime opportunity to tell your success stories of the past 12 months. The winners will be unveiled at a prestigious gala dinner at The Star Sydney following a rigorous live judging day process.
Congratulations to the 2025 winners
Check out the 2025 winners' gallery
Social Idea of the Year
Nedd’s Uncomfortable Challenge – Bursty with TikTok for We Are Mobilise & Nedd Brockmann
Mumbrella Award for Bravery
Shark Week – TBWA\Sydney & Fabric Sydney for Modibodi
Mumbrella Award for Culture
BMF
![Mumbrella Award for Insight The Inter[NET]vention – BCM Group for LIVIN](https://mumbrella.com.au/wp-content/uploads/2025/07/Mumbrella-Awards-2025-576-1-scaled.jpg){kind=link}
Mumbrella Award for Insight
The Inter[NET]vention – BCM Group for LIVIN
Mumbrella Award for Innovation
The Christian O’Connell Show BinBoards – ARN for GOLD104.3
![Mumbrella Award for Data – Driven Marketing The Inter[NET]vention – BCM Group for LIVIN](https://mumbrella.com.au/wp-content/uploads/2025/07/Mumbrella-Awards-2025-895-1-scaled.jpg){kind=link}
Mumbrella Award for Data – Driven Marketing
The Inter[NET]vention – BCM Group for LIVIN
Mumbrella Award for Collaboration
Fisher x Bob Marley: ONE LOVE – Hello Social with Wavemaker for Paramount Pictures
Marketing Technology Company of the Year
Plus Also Studios
Content Marketing Strategy of the Year
Fisher x Bob Marley: ONE LOVE – Hello Social with Wavemaker for Paramount Pictures
Best Use of Retail Media
The Chippelier: Share A Perfect Pairing – Uber Advertising for Red Rock Deli
Best Use of User Experience
XXXX Locate the Tin to Win – AFFINITY for Lion
Best Use of Real-Time Marketing
Hey Drake, This Yours? – It’s Friday for Sydney Water
Production Company of the Year
Revolver
Best Use of Experiential Marketing
Macca’s Squid Game Meal – Dare to Play? – Akcelo & OMD for McDonald’s
Best Influencer Strategy
Shark Week – TBWA\Sydney & Fabric Sydney for Modibodi
Best Campaign with a Small Budget
The Last Season Collection – Orphan with Adhesive PR & TikTok for Jackie Galleghan & Madre Natura
![Pro Bono Campaign of the Year The Inter[NET]vention – BCM Group for LIVIN](https://mumbrella.com.au/wp-content/uploads/2025/07/Mumbrella-Awards-2025-653-1-scaled.jpg){kind=link}
Pro Bono Campaign of the Year
The Inter[NET]vention – BCM Group for LIVIN
TV Ad of the Year
Toyota HiLux ‘In A Pickle’ – Saatchi & Saatchi Australia with Scoundrel & Spark Foundry
Media Campaign of the Year
Woolworths Olympics & Paralympic Games – Dentsu with M&C Saatchi & Woolworths IDX for Woolworths
Ad Campaign of the Year
Go A Little Extra – BMF for ALDI Australia
Media Brand of the Year
Man of Many
Account Management Team of the Year
BMF
Marketing Team of the Year
Youi Insurance
Sales Team of the Year
Uber Advertising
Under-30 Achiever of the Year
Brittiny Edwards, Advocacy & Communications Specialist, Share the Dignity
Industry Leader of the Year
Hoang Nguyen, Chief Data and Technology Officer & Co-Founder, Howatson+Company & Plus Also Studios
PR Agency of the Year
Supermassive
Specialist Agency of the Year
The General Store
Emerging Agency of the Year
Born
Full-Service Agency of the Year
Howatson+Company
Independent Agency of the Year
Special
Media Agency of the Year
EssenceMediaCom
Creative Agency of the Year
BMF
Meet the jury
Florencia Aimo
Vice President – Marketing,
Mastercard
Chris Allan
Acting Marketing Director,
Lion
Michael Magee
Chief Marketing and Category Officer,
Kraft Heinz
Anita Ayres
Head of Brand and Marketing,
Teachers Mutual Bank
Shaun Briggs
Director of Marketing Planning AUNZ,
Specsavers
Tony Broderick
Director of Marketing, ANZ,
Netflix
Katie Dally
General Manager - Brand, Creative & Operations,
Endeavour Group
Naysla Edwards
Vice President Brand, Marketing and Member Experience,
American Express
Angela Greenwood
Chief Marketing Officer,
Youi Insurance
Tony Quarmby
Chief Marketing Officer,
Tourism Northern Territory
Joanna Robinson
Chief Marketing Officer,
THE ICONIC
Roshni Hegerman
JAPAC Marketing Director,
Oracle
The live judging day
At Mumbrella, we want to ensure these awards remain the most rigorous in town. Should you qualify in the preliminary round of judging and make the coveted shortlist, you will take part in the live judging day at the Hilton Sydney on Thursday, 8 May, 2025. This is an incredible opportunity to get invaluable facetime with the esteemed industry jury as you present and pitch just what sets your entry apart from the competition. Convince the judges and you could end up seeing your name up in lights at The Star Sydney on 24 July, 2025.
Key dates
First entry deadline:
7 March 2025
Final entry deadline:
14 March 2025
Shortlist announcement:
10 April 2025
Live judging day:
8 May 2025
Event date:
24 July 2025
Meet Your MC
Joel Creasey is one of Australia’s most-popular, acclaimed and charmingly controversial stand-up comedians, radio and television presenters.
Becoming co-host of Australia’s number #1 national drive show on Nova in 2020, Joel took a huge leap into the radio world. Since Joel joined, the ‘Ricki-Lee, Tim and Joel’ show has been Australia’s most listened to Drive Show for 27 consecutive surveys. Joel ended 2024 on a high note by being selected to host the Worldwide premiere of the Wicked movie in Sydney.
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Live Entertainment
MAD.DAY is exactly that – Mad.
A vibrant and dynamic DJ whose energy is palpable both on and off the stage – known and loved for curating high-octane, fun, and memorable sets. With a diverse musical palette that spans turbo tech-house, hard groove, techno, and nu-disco, MAD.DAY blends familiar sounds with fresh twists, ensuring that every set is unforgettable.
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Partnership Opportunities
The Mumbrella Awards brings together senior media and marketing professionals from across the industry to celebrate success and standout work from the year. Raise your brand awareness to a highly targeted audience, reach key decision makers, and achieve your marketing objectives. Speak with us about creating a bespoke package that works for you to achieve your outcomes.
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Partners
PARTNERS
AUDIO PARTNER
VENUE PARTNER
PARTNER ORGANISATION
Event details
24 July 2025 | The Star Event Centre, The Star Sydney
Timings:
- Pre-Ceremony Drinks: 6:00pm (AEST)
- Awards Ceremony: 6:45pm - 10:30pm (AEST)
- After Party: 10:30 - late (AEST)
Getting there:
80 Pyrmont St, Pyrmont NSW 2009
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Click here for direction and parking information
Acknowledgement of Country
We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.