New Idea launches dedicated culinary platform, New Idea Food

March 18, 2019 1:17

New Idea has launched its new online platform, New Idea Food.

The platform will focus on video content with 900 videos available at launch, and two new videos available each day.

New Idea Food follows the success New Idea found with its video recipes such as the Tim Tam cheesecake which received 18m views

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

7Food Network Gereurd Roberts Louisa Hatfield New Idea New Idea Food Pacific Magazines

1 COMMENTS

Say what? 19 Mar 19

Not sure you know your competition very well with a statement like this… “Unlike other online food destinations that are geared towards women who are brilliant chefs, New Idea Food is for women who simply love food.”

Sorry but you’re just one of many; and very late to the “new platform” party.

User ID not verified.

Latest

SCA podcast chief departs: Listnr’s Grant Tothill on why he’s leaving now and what’s next

Unmade Index drops as market punishes Ooh and Nine over trading updates

Big Brother is watching again, and Ten has NRL rights in sight

In cost cutting we trust: Nine sounds alarm over soft TV ad market

OMG Australia moves pieces into place as Laura Nice shifts to PHD

New Idea launches dedicated culinary platform, New Idea Food

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE