News Corp Australia launches newsroom podcast sponsored by Optus
News Corp Australia has launched From the Newsroom, a weekday podcast series which takes listeners inside the news.com.au newsroom. The podcast is sponsored by Optus.
The announcement:
NEWS.COM.AU LAUNCHES NEW WEEKDAY PODCAST FROM THE NEWSROOM
News.com.au, Australia’s number one news site, has launched a new weekday podcast series From the Newsroom.
Presented by news.com.au journalists Andrew Bucklow (Bucky) and Bronte Coy, the podcast delivers breaking news and the biggest headlines of the day in an engaging way in under seven minutes.
The short, bite-sized news podcast has been created to target a busy millennial audience for the daily commute. It is available on the news.com.au homepage from 7.00am weekdays or via Apple Podcasts, Google Play and Spotify.
News Corp Australia’s head of audio Del Fordham said: “Short-form podcasts are where we see the market going for this audience. They work well on smart speakers, and respect listeners’ time during the busy morning period.
“From the Newsroom has been designed to deliver listeners on the move their daily fix of the latest headlines and stories behind the stories, in a style that reflects how news.com.au talks to its audience every day. We plan to extend the podcast for the afternoon commute and will begin recording the evening headlines shortly.
“Bronte and Bucky are a dynamic duo. They both have a radio background and it’s great to see them combining their radio skills and digital expertise to create the next wave of audio news on the go.”
News.com.au editor Lisa Muxworthy said: “The news.com.au editorial team works tirelessly to bring our audience the best of Australian and world news every day – owning news moments and providing a unique take on events.
“This podcast gives us a new way to deliver that news in colour, showcasing the breadth of our content, pace of delivery and angles on the news that Australian consumers trust and enjoy. I’m excited by the opportunity for us in audio and we have a lot more planned for the year ahead.”
The From The Newsroom podcast is sponsored by Optus.
To listen to and read more visit news.com.au/fromthenewsroom
The project is one of many podcasts created by News Corp Australia’s podcasting arm, NewsCast.
Source: News Corp Australia media release
