Nick ‘Honey Badger’ Cummins and comedian Tanya Hennessy turn FOMO into JOMO with Samsung
Rugby Union player Nick ‘Honey Badger’ Cummins and comedian Tanya Hennessy have partnered with Samsung to convince Australians it is better watching “the game” at home, than actually being at the game.
The content piece, which is promoting Samsung QLED TVs, aims to transform the Fear Of Missing Out (#FOMO) into the Joy Of Missing Out (#JOMO).
The duo discuss why watching the game at home is better than being at the game including no queues, the ability to pause proceedings and creature comforts.
Cummins says “I personally like being in me grunders, just for comfort and breathability”.
The piece ends with Hennessy joking she is “loving watching sport right now” and understands all the rules, before she promotes the Samsung QLED TV as “heaven”.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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