Nick ‘Honey Badger’ Cummins’ season of The Bachelor to premiere on 15 August with four new sponsors
UPDATE 7:05pm: Ten has now retracted its claim that Duromine is a sponsor of season six of The Bachelor.
The sixth season of The Bachelor will begin on Ten on Wednesday 15 August.
Hyundai will return as a sponsor of the program, while Ten has said first-time sponsors Tresemmé, Tradie, Blistex, Aspen S26 and Duromine have also come on board.
Hyundai’s partnership with The Bachelor will include Konas being used throughout the season. In addition, the program will run a competition in which a viewer can win a car, delivered by host Osher Gunsberg.
Hair-care brand Tresemmé has created a series of ‘Get the Look’ video tutorials showing the audience how to recreate styles sported by the female contestants with stylist Helen Dowsley. The Tresemmé competition prize includes a trip to Sydney to meet Cummins as part of an integrated Ten Play and Woolworths promotion.
Ten’s social and digital show Bachelor Unpacked will also be returning. The show first pops up on The Bachelor’s Facebook page, and is available on Ten Play and now Ten Daily the following day.
Network Ten executive general manager of revenue and client partnerships, Rod Prosser, stressed the family-friendly and brand safe credentials of this season of The Bachelor.
“Aussies love nothing more than a good love story, and with The Honey Badger, this season will be like no other,” he said. “Because of its family-friendly, highly-integratable, brand safe environment, The Bachelor Australia continues to be a compelling brand for advertisers to align with. It’s great to be working with Hyundai again for its second straight season and to have Tresemmé, Tradie, Blistex, Aspen S26 and Duramine [sic] join The Bachelor Australia family.”
Cummins will hit screens in three weeks
MCN’s national director of content and brand partnerships Tania Jones predicted the show would be a multi-platform success.
“The local and international success of the format and the program’s ubiquitous effect means we engage viewers across multiple screens, making it attractive for all key demographics and brands looking for multi-platform opportunities. I’m certain The Bachelor Australia will once again capture the hearts of Aussies and most importantly, entrench itself in pop culture. Its extensive social media footprint also means we can continue to build on the success experienced last season for Bachelor Unpacked.”
UPDATE at 5:15pm: A spokesperson from Duromine’s parent company Inova Pharmaceuticals contacted Mumbrella at 5:07pm. They claimed an error had been made and Duromine is not a sponsor of The Bachelor. No clarification was offered on how the error had been made or how Ten came to issue a press release with Duromine listed as a sponsor of the program. Mumbrella is awaiting further clarification.
UPDATE 7:05pm: Ten has now retracted its claim that Duromine is a sponsor of season six of The Bachelor.
A Ten spokesperson told Mumbrella: “This morning when we announced the sponsors for The Bachelor Australia season six we announced that, Duromine, a product of Inova Pharmaceuticals, was a sponsor of the show. We wish to retract that part of our announcement.”
topics
Aspen S26
Bachelor Unpacked
Blistex
Duramine
Hyundai
Nick Cummins
Osher Gunsberg
Rod Prosser
Tania Jones
television
Ten
The Bachelor
The Bachelor Australia
Tradie
Tresemme
TV
Mumbrella, can you please clarify who Duramine is? Is this a typo? Is it supposed to be Duromine?
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Hi Ummmm?,
Good question.
All the information we have from Ten says Duramine (with an ‘a’, as is reflected in our story), but you are likely correct that they meant Duromine.
I will chase and confirm.
Thanks,
Vivienne – Mumbrella
Daniel Ricciardo is the original and best Honey Badger. Not sure who this IMPOSTER is.
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Maybe the Bachelor was also a typographical error … for something like The Honky Bludger.
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Why is a prescription only weight loss drug a sponsor?
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Duramine as in Duromine the prescription weight loss pill? WTAF is going on? This is unacceptable sponsorship. Who approved this? Did anyone practice any due diligence and look into what this drug actually is? Restlessness, insomnia, agitation, increased heart rate, headaches, increased blood pressure, dry mouth,
vomiting and death. We already have a problem managing the unrealistic expectations of women’s bodies, now commercial television is actively encouraging weight loss pills? This is disgraceful.
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Notwithstanding a discussion on the choice of channel by the producer of the product , it’s worth noting that this isn’t a product that viewers can walk into their pharmacy and pick up. It still needs to be prescribed and it’s not something that a GP is likely to do lightly, if you’ll forgive the pun. The guidelines are very much for people who are obese – so to say it’s a message around women’s bodies is inaccurate – and I’d be confident the creative reflects that.
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Ho Hum…..not interested in these shows anymore ? to much staging for my liking?
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I’d be confident you can [Edited under Mumbrella’s comment moderation policy]
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I wonder if anyone at the hair care product Tresemme has heard of the expression “bald ad a badger”.
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Have watched the uk version and now the aussie. Half hour not long enough, no interaction with contestants, little more banter would make more entertaining. Haven’t really enjoyed it much..
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