Nimble helps Aussies overcome ‘Bill Shock’ in latest work from Cyclone Creative

Australian digital lender, Nimble, has launched the next instalment of its brand story with a tongue-in-cheek campaign from independent creative agency Cyclone Creative.

The campaign, which was produced in partnership with production house Monster & Bear, introduces the character William “Bill” Shock, in humorous take on the unwelcomed surprise of the skyrocketing cost of living, and increasingly difficult borrowing conditions.

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The campaign intends to position Nimble as the “lender in Aussies’ corner”, as it addresses the impacts of increased costs from the perspective of young people who have been forced to face the harsh financial reality of “adulting”.

Bill Shock, whose jaw is permanently dropped due to financial shock, represents the panic felt by Australians in response to these realities.

“With this TVC, we’re touching on the reality of 2022 – the rental crisis and alarming grocery and petrol costs. We have delivered it in a non-threatening and humorous way. We see enough bad news every day on TV; we don’t need another negative reminder. Hence why we wanted to produce a campaign that’s amusing and eye-catching. So, let your inner Bill Shock out, and just Nimble it and move on,” said Brigid Davey, general manager, marketing at Nimble.

AJ McLaughlin, art director at Cyclone Creative, said: “In a world that’s as unpredictable as ever, we sought to create something ownable for Nimble with Bill Shock. Every time my oat latte jumps up another 20 cents, I fight with myself to keep a straight face, but my inner Bill Shock tries to leap out. We can’t stop the barrage of escalating prices, but Nimble can be your solution in times of financial need.”.

The TVC launches on broadcast television across all major Australian networks, as well as YouTube.


Client: Nimble
Chief Executive Officer: Grant Mackenzie
General Manager, Marketing: Brigid Davey

Creative Agency: Cyclone Creative
Managing Partners: Christian Vasquez & Sam Hooper
Creative Director: Leslie Preyer
Account Director: Lucy Ingram
Art Director: Andrew McLaughlin
Copywriter: Emily Weir
Producer: Lauren Napthine

Production Agency: Monster & Bear
Director: Roxie Halley
Producer & 1st AD: Maria Alejandra Perdomo
Production Assistant: Paris-Jade Webster
DOP: Josh Mitchell-Frey
1st AC: Lewis Warner
Production Designer & Assistant: Karli Loredo
H&MUA: Maria Gullace
Sound: Hassan Lahrech
Post-Production Manager: Tori Brennan


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