Nova is the latest commercial radio brand working to boost its credentials in supporting new Australian music.
The network has launched the I Am With The Band promotion which sees bands invited to upload tracks to Nova’s new website.
Ten bands selected by an industry panel will receive airplay on Nova, with the list being whittled down to five to play live in each state at Nova events before one wins $10,000.
Partners include MySpace Music, Street Press Australia, Access All Areas and Open Air Cinemas Australia. The deal is the first example of a partnership between the Murdochs since Lachlan Murdoch took a 50% stake in DMG late last year. Rupert Murdoch’s News Corp owns MySpace.
Meanwhile, Nova is not the only commercial network giving more airplay to new bands, with Austereo’s digital station Radar Radio launching just over a year ago.