Obesity ad links junk food and junkies

Production house The Precinct has created an ad targeting junk food and childhood obesity.

The controversy-seeking Break The Habit TVC was created on spec in what The Precinct describes as an attempt to start a debate around the issue of obesity. It draws parallels between a mother giving her child heroin and a burger.

The Precinct’s MD Henry Motteram said the ad was “intentionally controversial”. He said: “Parents that don’t give their children the necessary education and skills to live a healthy lifestyle are guilty of neglect and possibly abuse.”

The Precinct, which is based in Sydney, has also created a Facebook  page to host the debate.


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