Organisers declare victory and end Alan Jones advertising boycott

The organisers of the Sack Alan Jones campaign have called a halt to the advertising boycott of Sydney talk radio station 2GB.

sack alan jones facebook

The Sack Alan Jones campaign calls a halt on Facebook

In a message published this morning, organisers Nic Lochner and Vinay Orekondy said that they had achieved the aims of the campaign because they believed that Jones was no longer feared.

alan jonesThe campaign kicked off its boycott in October  after Jones made comments in a speech about Prime Minister Julia Gillard’s father having “died of shame”.

The backlash saw a string of advertisers withdraw from the show before the station management temporarily withdrew all ads. Recent weeks also saw media regulator the Australian Media and Communications Authority impose new conditions of fact checking on the Alan Jones show.

Today the campaigners posted a message telling supporters that thanks to their campaign politicians and the media regulator were no longer afraid of Jones:

“Thanks to your efforts, that image of invincibility has been completely broken. You have forcefully demonstrated that Australia rejects his methods, and in no way can he be seen as the voice of the majority. He has his listeners, but politicians now understand that Jones does not speak to swing voters; rather, he preaches to the converted, who already share his particular political beliefs. He certainly cannot be called the voice of big business anymore, after over 85 advertisers abandoned his show, including most of Australia’s leading brands and many international brands as well. While we will never know for sure, the timing of ACMA’s decision against Jones may have resulted from seeing that they had nothing to fear from him.”

They added: “With Alan Jones well and truly held to account, we believe the time has come to formally declare this part of the campaign to be over. We believe that this is thecorrect decision both strategically and morally.”

Yesterday, Jones recorded an increased audience during the lastest set of radio ratings which included the boycott period.

The full announcement on Scribd:

Statement on Advertiser Boycott


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