Panasonic prankee Rommy Gulla ‘is a role player’

The man who will allegedly be pranked for 28 days in Panasonic’s new advertising campaign is a “role-player”, advertising agency Campaign Palace has admitted.

However, the company insists that “Rommy Gulla” the star of The 28 Day Persecution of Rommy Gulla campaign – is not an actor and is a real person. Despite hundreds of web references to Gulla in connection with Panasonic, Mumbrella has been unable to find any other evidence of such a person existing in Australia.

The campaign, which launches next week, presents Gulla as a real person who is going to have jokes played upon him  throughout October.

A spokesman for The Campaign Palace told Mumbrella that Gulla has previously helped with training in offices where he plays the role of a telemarketer or similar.  

When asked for more details, Rachel Bartrop, marketing communications manager at Panasonic Australia, declined to comment in detail, claiming: “I’m not sure how much his workplace is wanting to be involved so that’s why I can’t tell you any more.”

When Mumbrella asked whether Gulla was aware a hidden camera had been placed in his car, which is seen taking place  in the launch video for the camapign, The Campaign Palace’s spokeswoman claimed: “not necessarily”.

She added that some pranks had already taken place.

In a press release sent to Mumbrella today, executive creative director of The Campaign Palace Reed Collins said: “We decided it would be much more interesting to put him in a situation where he knows something’s going to happen every day for 28 days, but never what, when or where. His task is to survive the longest 28 days of his life and hopefully with his dignity intact.”

October 4 update: In an email to Mumbrella Collins said: “I just wanted to clarify any confusion on Rommy Gulla. He is a real guy. He is 26. He lives in Naraweena. And he has a 9-5 job at a rail company in which he does training exercises for employees. He also has a Facebook page (Rom Gulla) and is answering comments on Panasonic Australia’s wall. He is aware we are pranking him, but not knowing what, how or when. We obviously needed to cast him for privacy and health reasons to make sure he was an agreeable and affable enough participant. We have begun production as you’ve seen, as this is quite an undertaking and will be using user suggestions over the whole 28 days.”

At the time of posting, Collins could not be reached for further clarification.

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