PR agency fires client over Sandilands ads

Girl PR boss Juliet Potter

A Sydney PR agency has fired its client after it declined advice to pull ads from the Kyle & Jackie O Show.

Girl PR Issued a statement saying: “Girl PR has proudly represented Goldmark Jewellers for the past four months.

“As a PR agency that represents and supports women – especially on White Ribbon Day – we have decided to disassociate ourselves from this client after a disagreement in regards to what we believe to be an appropriate response to recent comments made by Kyle Sandilands.”

Since Girl PR resigned the account, Goldmark has decided to pull its ads from the show anyway, a move it has announced on its Facebook page.

However, Girl PR’s owner Juliet Potter told Mumbrella that the move was “too little too late.”

Brands involved with the show have been scrambling over the last 48 hours to decide what to do as public focus moved onto them.

Several brands whose ads appeared on Friday morning have since withdrawn from the show. These include Ford, Blackberry, Beaurepaires and Olympus, who all featured in ads aired on Friday morning.

The latest brand to pull out of the show is financial services firm CUA.

The row exploded after Sandilands launched an attack on Tuesday morning on journalist Alison Stephenson over her reporting of negative Twitter comments about his TV show.


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