Case Studies

Award Case Study: Make Lamb, Not Walls – The Monkeys, part of Accenture Interactive for Meat & Livestock Australia

Going against the challenges of stock shortage, high prices and the lowest budget in 13 years, The Monkeys has delivered the improbable with Make Lamb, Not War – a 3:1 E:R ratio as the result of a campaign that incorporates cultural and environmental influence around them. Funny, creative, and impactful, this is the winning entry for Ad Campaign of the Year in 2021 Mumbrella Awards.


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