Case Studies

Award Case Study: Make Lamb, Not Walls – The Monkeys, part of Accenture Interactive for Meat & Livestock Australia

Going against the challenges of stock shortage, high prices and the lowest budget in 13 years, The Monkeys has delivered the improbable with Make Lamb, Not War – a 3:1 E:R ratio as the result of a campaign that incorporates cultural and environmental influence around them. Funny, creative, and impactful, this is the winning entry for Ad Campaign of the Year in 2021 Mumbrella Awards.

BACKGROUND AND BRIEF

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