Award Case Study: No Home Address – Ogilvy Sydney for Whitelion

"White Lion's campaign was the David in a room of giants. There was a simple elegance in the one line of code that was the foundation to it's success and the impact was mighty and close to home," says one of our judges at Mumbrella Awards 2021. This is the entry of No Home Address by Ogilvy Sydney for Whitelion, a creative and impactful campaign that bagged the Pro Bono Campaign of the Year.

Whitelion is a small charity that has a clear purpose: rehabilitating young people impacted by homelessness.