The sales team of Pedestrian Group has a lot of things to catch the eyes of Mumbrella Awards 2021 judges. There are gutsy case studies, innovative client solutions, stellar recruitment tactics, strong internal team cultures and, yep, even the mention of a company-inspired tattoo. This is Pedestrian Group’s entry below, along with the judging criteria used to award it Sales Team of the Year.
Surviving 2020 was an achievement for many companies in media, but for Pedestrian Group, the global pandemic was just background to the transformation of our commercial business both internally and externally. So, you are probably asking yourself if we had the best commercial year ever? OUI - THAT HAPPENED FOR US. It was the year where we came of age from being a scrappy 'small publisher' to being a category-leading powerhouse taking on the legacy guns and winning.
