Crazy. Brave. Awesome. That was how the Mumbrella Awards 2020 jury described this campaign, saying they couldn't help but smile. Special Group’s creativity led them to create a surprising and extraordinary experience - hijacking a local icon with relevant content was a very smart move and the jury applauded their tenacity to pull off the logistics of a road-worthy filet-o-fish. This is Special Group’s entry below, along with the judging criteria utilised to award it Best Use of Face-to-Face/Experiential Marketing.