Award Case Study: Special Group with MediaCom, Revolver and Sweetshop for Uber Eats

For a clear winner in its category, the Mumbrella Awards 2019 jury needed look no further than the work of Special Group, MediaCom, Revolver and Sweetshop. The Uber Eats campaign was an outstanding evolution of the brand platform, demonstrating impressive complexity, a fantastic execution and contextual integration that lifted the brand into the number one position. This is Special Group’s entry below, along with the judging criteria utilised to award it Ad Campaign of the Year.

BRIEF