Award Case Study: Yakusan Brand Experience Group

"Authentic, engaging and supportive of its people and its clients." That's how the Mumbrella Awards 2020 judges described Yakusan, feeling the heart, soul and care that was put into its innovative, impactful and creative work. Add its its internal culture and ‘backing yourself’ energy, and it's clear to see why this team gained pole position. This is Yakusan's entry below, along with the judging criteria utilised to award it Promo or Experiential Agency of the Year.

2000 attendees, 4.9m+ PR reach, 89k brand mentions, 52,000 social engagements, 350K video views.