Award Case Study: SenateSJH

SenateSHJ created a campaign for the Missing Persons Advocacy Network (MPAN) that Mumbrella’s 2020 CommsCon Awards jury described as 'simple but impactful'. Leveraging Australian everyday behaviour to share real, emotive stories, it was creatively developed and executed and put the human side of missing people at the forefront of everyone's minds. This is SenateSJH’s entry below, along with the judging criteria utilised to award it Pro Bono Campaign of the Year.

THE BRIEF