How Macca’s Won Emotion and Influenced Sales

Speakers: Leif Stromnes, MD Strategy and Innovation, DDB Australia; Jo Feeney, Director of Marketing, McDonald's

November 18, 2020

Macca’s is one of Australia’s most iconic brands. The majority of Australians have an emotional connection with the brand; they feel something when they see the Golden Arches.

Subscribe to

Get access to this and other great industry content.

Subscribe now

Already subscribed? Login to keep reading

For more information about Mumbrella Pro click here