Containing Australia’s Worst Serial Killer

Speakers: Chris Taylor, CMO, The Heart Foundation & Mark Ritson, Adjunct Professor, Melbourne Business School

June 6, 2019

In February 2019, NewsCorp Australia newspapers ran front covers revealing Australia’s worst series killer, with 51 victims each day. It was the part of a cut-through campaign by the Heart Foundation in partnership with News Corp that leveraged traditional news media to launch a bold and brave marketing campaign.