Mumbrella’s first event of the year played host to everything from brain implants to a screaming guy in a gorilla costume. Curated by Thinkerbell’s Adam Ferrier, MSIX 2020 saw 170 delegates attend Sydney’s Powerhouse Museum for a one-day event dedicated to the science, technology and psychology within the media and marketing space.
Sessions delved into areas such as creativity, purchase decisions, transhumanism and AI, with speakers from a diverse range of industries coming together with their thoughts on the key question: how to do marketing the right way.