Exclusive Research: Lessons on Effective Advertising from Half a Century of Effie Awards

Speaker: Mark Ritson, Adjunct Professor, Melbourne Business School

This year the Effies – the ultimate prize for marketing effectiveness – turns 50. Mark Ritson and Al O’Toole from the Melbourne Business School have been granted exclusive access to all the submissions and prize winning campaigns. In this evidence-based session they shares the key insights derived from half a century of marketing.

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