The Psychology of Fandom

Speakers: David Zdrilic, TV presenter and former Socceroo; Adam Hodge, Head of Strategy (APAC), Octagon; David Parsons, Sponsorship Manager, Hyundai Motor Company Australia; Gillian Harris, GM Commercial Partnerships, Football Federation Australia

June 8, 2016

How is it that the person who wears a three-piece suit and sits sternly at the head of the boardroom table Monday to Friday, is the very same person who on Sunday, dons his supporters jersey, paints his face and screams in agony and ecstasy for his team?