Gen Z: Redefining the Rules of Engagement for Travel Marketers

Speaker: Gianluca Armando, Director, APAC, Expedia Group Media Solutions

April 11, 2019

Generation Z is becoming the largest generation in many markets, and one that is quickly gaining financial independence. New global research from Expedia Group Media Solutions illustrates how younger generations are shaping the future of travel, revealing insights into the motivations and mindsets that can help travel marketers connect their offerings to the unique considerations of these travellers.