Getting to the Point: The Marketing Strategy Behind the Million Dollar Vax Alliance

Speakers: Richard Chapman, CEO, Bastion Amplify; Dan Ingall, CEO, Big Red Communications; Simon Lawson, managing director, PHD Melbourne; Genevieve Reynolds, principal & co-founder, Sayers Brand Momentum

Date: 19 May, 2022

During the height of the COVID-19 crisis, the economic cost of lockdowns was mounting. Vaccination was our way out, but widespread uptake was taking too long.