Harnessing the Barbra ‘Streisand Effect’ in Your Marcoms Strategy

Speaker: Tom Mitchell, Global Creative Director, Treacle

November 7, 2019

The ‘Streisand Effect’ was coined after ‘Babs’ attempted to suppress an online aerial photo of her Malibu home. As a result of the attention brought by the lawsuit, the following month saw the popularity of the offending site skyrocket to 420,000 views. Before the lawsuit, the photo in question had only been downloaded just six times, two of which were by Streisand’s own lawyers.