How to Inject Creativity and Innovation into an Established Brand

Exploring the importance of guarding treasured traditions, creating meaningful change, and staying focused – in this session, speakers from Mercedes-Benz Vans, MYOB, and Powershop will discuss best practices for established brands wanting to shift brand perception and engage new audiences.

Learn how to discover and understand potential audiences for your brand and how to develop strategies for marketing to new audiences. The session will discuss leveraging existing market share, using best practices to shift positioning and establishing effective marketing and PR tactics.