Presentations Video

International Speaker: Staying Ahead of B2B Marketing – Email Marketing, Automation and the Impact of AI

Speaker: Loren McDonald, Program Director, Marketing Research/Marketing, Acoustic (formerly IBM Watson Marketing)

September 5, 2019

B2B marketing, like any industry, is full of acronyms and buzzwords like CRM, EDM, SEO, AI and SEM, making it challenging for marketers to prioritise their marketing budgets, data, capabilities and outputs.

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