Video

Meaningless Media Metrics and the Changing Agency Model

Speakers: Imogen Hewitt, Group Managing Director, Havas Media; Rogan Gilhespie, Head of Data & Performance, APAC, Havas Media Group

June 14, 2018

From marketers to media agencies, we have all been taught to measure media effectiveness in similar ways – a click, a conversion, a lead, an impression and so on. For most, when these targets are achieved, many believe that the job is done. The KPI box is ticked and off we go.

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