Microsoft’s Reckoning: How to Engage Amid Uncertainty with the Power of Videogames

Speaker: Julia Lehepuu, marketing lead, Australia and New Zealand, South East Asia and India, Xbox

7 April, 2022

The launch of a new videogame console is an exciting time. For the Xbox division at Microsoft, the release of its ninth generation Xbox Series X and S was unprecedented. Set against the backdrop of COVID-19, this new era of gaming required an entirely new way of thinking.