Mind Games: Harnessing Human Nature to Achieve Evolutionary PR

Speakers: Rob Lowe, co-founder and managing director, Poem; Eaon Pritchard, head of brand, Moula

Date: 19 May, 2022

Orwell famously (never) said “Journalism is printing what someone else does not want printed; everything else is public relations.” But in today’s post-truth era, almost everything literally is public relations. Not least earned media itself, and potentially all of brand advertising.