Video

Mission, Myth and Truth: Making Your Brand Priceless

Speaker: JP Kuehlwein, Managing Director of Global Strategy & Innovation, Premium Consumer, Procter & Gamble

June 7, 2016

JP Kuehlwein, a global brand builder and currently MD of global strategy and innovation at Procter & Gamble, lays out what drives consumers’ desire to ‘buy into’ a creed of modern, premium brands and how to apply those success drivers to your own brand – whatever the size, category or price point.

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