Best of the Week

Putting Wiggy in a Museum, Do Anniversary Ad Campaigns Work, and WPP Settles

November 16, 2019

Welcome to Best of the Week mostly written in a hazy Sydney CBD on Friday evening, and polished off in Neutral Bay this morning. This week: Christmas ads, WPP’s legal fights and airline wars.

It’s been a fortnight that has seen brand strategy high on the agenda, with the airlines positioning themselves for 2020 and the retailers gearing up for Christmas.

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