Snap to It: A Look at Augmented Reality in Advertising

Speaker: Gareth Leeding, head of creative strategy APAC, Snap Inc

Date: 21 July, 2022

Think augmented reality (AR) only involves dog ears or vomiting rainbows? It's a powerful tool with hundreds of applications, from education to virtual retail, and Snap Inc has the camera at the core of its business, with its AR Shopping Lenses experienced by more than 250 million users since January 2021.