Sports Sponsorships: Are They Worth It?

Speaker: Ashley O’Rourke, Director, Publicis Sport & Entertainment

October 21, 2020

As marketing budgets and strategies are impacted by COVID-19, disrupting the whole sporting industry, sponsorship is often the first discipline to be excluded from the marketing mix. With major sporting competitions returning to our screens, learn how brands are pivoting their sponsorships in the ‘next normal’.