Telling New Stories to Fresh Audiences Beyond the Core Viewership – How CNBC Won at Digital

Speaker: Cristy Garratt, Head of Digital Video & Social Media, CNBC International

November 7, 2019

As the first choice for business leaders around the world, CNBC is a traditional media behemoth – providing the sort of in-depth business news coverage that others just cannot match. But in the age of disruption, the established players must also engage the next generation if they are to own the future and not just the present.