The Drugs Don’t Work: How to Kick the Habit of the War on Attention

Speakers: Carl Ratcliff, managing partner, Magnum & Co; Carl Moggridge, managing partner, Magnum & Co

May 27, 2021

We are living amidst a failing war on attention. A state of attrition in which the race to the bottom of people’s brainstems is addictive and easy. Meanwhile, marketing and communications rewards itself on the basis of this addiction.