Video

The Encore Score

Speakers: Brooke Hemphill (moderator); Grant Bell, Co-Owner, The Acid Test; Paul Chan, CEO and Founder, Pureprofile; Ben Welsh, Creative Director, M&C Saatchi

June 3, 2015

Grant Bell, Paul Chan and Ben Welsh discuss Australia's most definitive benchmark for the public's perception of celebrities, The Encore Score, and examine the most successful celebrity-led campaigns and influencers who have declined in popularity over the last year.

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