The Great Convergence: The Agency Turf War for Earned Media

Speakers: Alex Hayes (moderator); Steve Coll, Droga5; Anthony Freedman, One Green Bean; Karalee Evans; Matt Gain, Edelman; Mat Baxter, UM

June 3, 2015

Steve Coll, Anthony Freedman, Karalee Evans, Matt Gain and Mat Baxter discuss the race to the middle in marketing where PR, creative, media and social agencies are competing for the same briefs.