The New Content Cycle: How to Deliver What Content Creators Yearn For

March 28, 2019

While the evolution of platforms has led media conversations over the last decade, the practice of content creation has continued to change rapidly as well.

What journalist, producers, influencers, story tellers and other content creators need and want is different to what it once was. Audiences have changed, content consumption patterns have evolved, search algorithms have mutated and brands have muscled in as serious players in the content space.