Video

The New Content Landscape: Merging Customer Utility and Business Value

Speakers: Matt Allison, Head of Global Content, Bupa & Lauren Quaintance, Co-founder, Storyation

Content marketing has become the new black so it’s no surprise that content production is at risk of reaching saturation point.

As audience attention continues to decrease, brands and agencies run the risk that they’re simply adding to an abyss of largely redundant “stuff’ customers don’t see or value.

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